PDF version of this chapterAreas of Concentration
Center for Management Communication
The centrality of effective communication to the success of business and industrial organizations has long been recognized. Students selecting this concentration seek to develop a depth of understanding of communication theory, practice and skill in written and oral communication; the ability to communicate strategically in the technological world; and techniques to marshal the resources of the business organization for maximum efficiency in day-to-day communication. Variations in a student's choice of business courses are possible and should be discussed with business advisors.
Business Communication Concentration
| Required courses for this Concentration | units | |
|---|---|---|
| BUCO 445 | Oral Communication in Business | 4 |
| BUCO 485 | Business Communication Management | 4 |
| Select two additional business courses for the Concentration (MOR 431 and MKT 450 are strongly suggested): | units | |
|---|---|---|
| BUCO 333 | Communication in the Working World -- Managing Diversity and Conflict | 4 |
| MKT 450 | Consumer Behavior and Marketing | 4 |
| MOR 431 | Interpersonal Competence and Development | 4 |
| MOR 469 | Negotiation and Persuasion | 4 |
Additional non-business electives may be used as free elective