Catalogue 2007-08

• The Schools
  • USC Marshall School of Business
    • Undergraduate Degrees
    • Areas of Concentration
      • Center for Management Communication
      • Department of Finance and Business Economics
      • Department of Information and Operations Management
      • Department of Management and Organization
      • Department of Marketing
      • Academic Programs
    • Graduate Degrees
    • Master’s Degree Programs
    • Doctor of Philosophy
    • Special Programs
    • Courses of Instruction
  • 
    USC Leventhal School of Accounting
    • Undergraduate Degree
    • Graduate Degrees
    • Courses of Instruction
  PDF reflects print version
  of the catalogue (Business)
  PDF reflects print version
  of the catalogue (Accounting)

Areas of Concentration

Center for Management Communication

The importance of effective communication to the success of business leaders and organizations has increased exponentially in the age of globalization, the Internet and instant media reporting that takes business news to the world in seconds. Students selecting this concentration seek to develop communication theory, practice and skills that will help them advance themselves and their organizations regardless of their positions or industries.

Business leaders at all levels need the ability to communicate strategically in times of crisis or calm. Marshall students with a concentration in management communication increase the value of their business administration degrees with recognizable strengths in business presentations, business writing, interpersonal interactions, group processes and teamwork, persuasion and leadership.

To complete a management communication concentration, students must complete 16 units, at least eight of which must be BUCO courses. Students may elect to tailor their management communication concentration by combining 8 units of BUCO courses with 8 units of Marshall electives from other departments. Following are examples of course combinations that satisfy these requirements:

Example 1: All BUCO Courses		units
BUCO 333	Communication in the Working World -- Managing Diversity and Conflict	4
BUCO 445	Oral Communication in Business	4
BUCO 460	International Business Communication	4
BUCO 485	Business Communication Management	4

Example 2: BUCO and MKT courses		units
BUCO 333	Communication in the Working World -- Managing Diversity and Conflict	4
BUCO 460	International Business Communication	4
MKT 410	Personal Selling	4
MKT 450	Consumer Behavior and Marketing	4

Example 3: BUCO and MOR courses		units
BUCO 445	Oral Communication in Business	4
BUCO 485	Business Communication Management	4
MOR 421	Social and Ethical Issues in Business	4
MOR 431	Interpersonal Competence and Development	4

In tailoring a management communication concentration, variations in a student's choice of business courses should be based on interests and career focus and should be discussed with Center for Management Communication faculty and Marshall undergraduate student advisors.