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Undergraduate Degrees
The School of Journalism offers Bachelor of Arts degrees in Print Journalism, Broadcast Journalism and Public Relations and an accelerated B.A./M.A. degree in Journalism. The school also offers minors in Advertising and News Media and Society. Journalism students are encouraged to pursue double majors or minors in other areas of study. They must consult with an undergraduate journalism advisor at least once each semester to receive academic advisement covering major course selection and university degree requirements. A grade point average of at least C (2.0) on all baccalaureate units attempted at USC, as well as on the combined USC-transfer GPA, is required for undergraduate degrees. A minimum cumulative grade point average of 2.0 in all attempted upper division courses for the major is also required. Students must complete each journalism class with at least a grade of C- in order to count the course toward a major requirement.
General Education Requirements
The university's general education program provides coherent, integrated introduction to the breadth of knowledge you will need to consider yourself (and to be considered by other people) a generally well-educated person. This program requires six courses in different categories, plus writing, foreign language and diversity requirements, which are described in detail in the General Education Program section.New Media Core Curriculum
The School of Journalism's new media core curriculum prepares students in the basic techniques of writing, reporting and production for all new media in print, broadcast and online journalism. Print journalism, broadcast journalism and public relations students are required to complete the newswriting segment of the new media core curriculum. Print journalism and broadcast journalism students are required to also complete the reporting and production segments of the new media core curriculum.Newswriting Core
The newswriting core consists of three 2-unit classes. JOUR 202 Newswriting: Print -- Basic newswriting, news judgment, construction of print news stories; ethical framework. JOUR 203 Newswriting: Broadcast -- Introduction to broadcast newswriting with the emphasis on the ear and eye; creation of audio statements and video elements; ethical framework. JOUR 204 Newswriting: Online -- Introduction to online writing with an emphasis on context and relationship of topics and subjects to the story; ethical framework.Reporting Core
The reporting core consists of three 2-unit classes. JOUR 302 Reporting: Print -- Basic reporting techniques, public records reporting and beginning pieces of investigative journalism; ethical framework. JOUR 303 Reporting: Broadcast -- Field reporting; radio and audio media; TV and other visual media; ethical framework. JOUR 304 Reporting: Online -- Computer assisted reporting; precision reporting including statistics; ethical framework.Production Core
The production core consists of three 2-unit classes. JOUR 306 Production: Broadcast -- Studio and field production for radio and television; use of tape recorders and camcorders to produce simple field pieces; special seminars and workshops in use of field equipment, photography, lighting and field production; ethical framework involving broadcast non-fiction production. JOUR 308 Production: Print -- Copy editing and newspaper production layout; headline and caption writing; design; ethical framework involving print production. JOUR 309 Production: Online -- Database creation and management; online journalism production; Web production; ethical framework in the new technology.Broadcast Journalism Requirements for the Bachelor of Arts
| Required courses, Lower division | Units | |
|---|---|---|
| JOUR 201 | History of News in Modern America | 4 |
| JOUR 202 | Newswriting: Print | 2 |
| JOUR 203 | Newswriting: Broadcast | 2 |
| JOUR 204 | Newswriting: Online | 2 |
| Required courses, Upper division | Units | |
|---|---|---|
| JOUR 302 | Reporting: Print | 2 |
| JOUR 303 | Reporting: Broadcast | 2 |
| JOUR 304 | Reporting: Online | 2 |
| JOUR 306 | Production: Broadcast | 2 |
| JOUR 308 | Production: Print | 2 |
| JOUR 309 | Production: Online | 2 |
| JOUR 310 | Investigative Reporting | 4 |
| JOUR 462 | Law of Mass Communication | 4 |
One course from: | ||
| JOUR 402 | Broadcast Reporting | 4 |
| JOUR 403 | Television News Production | 4 |
| JOUR 405 | Non-Fiction Television | 4 |
| Plus 6 upper division journalism elective units approved by an advisor | 6 | |
Print Journalism Requirements for the Bachelor of Arts
| Required courses, Lower division | Units | |
|---|---|---|
| JOUR 201 | History of News in Modern America | 4 |
| JOUR 202 | Newswriting: Print | 2 |
| JOUR 203 | Newswriting: Broadcast | 2 |
| JOUR 204 | Newswriting: Online | 2 |
| Required courses, Upper division | Units | |
|---|---|---|
| JOUR 302 | Reporting: Print | 2 |
| JOUR 303 | Reporting: Broadcast | 2 |
| JOUR 304 | Reporting: Online | 2 |
| JOUR 306 | Production: Broadcast | 2 |
| JOUR 308 | Production: Print | 2 |
| JOUR 309 | Production: Online | 2 |
| JOUR 310 | Investigative Reporting | 4 |
| JOUR 462 | Law of Mass Communication | 4 |
Two units from: | ||
| JOUR 440 | Science, Medicine and Environment Writing | 2 |
| JOUR 441 | Sports Reporting | 2 |
| JOUR 443 | Business Reporting | 2 |
| JOUR 446 | Entertainment Reporting | 2 |
| JOUR 447 | Arts Reporting | 2 |
| JOUR 448 | Governmental Reporting | 2 |
| JOUR 449 | Reporting Los Angeles | 2 |
| JOUR 470 | Community Journalism | 2 |
Plus 8 upper division journalism elective units approved by an advisor | ||
Public Relations Requirements for the Bachelor of Arts
| Required courses, Lower division | Units | |
|---|---|---|
| JOUR 201 | History of News in Modern America | 4 |
| JOUR 202 | Newswriting: Print | 2 |
| JOUR 203 | Newswriting: Broadcast | 2 |
| JOUR 204 | Newswriting: Online | 2 |
| Required courses, Upper division | Units | |
|---|---|---|
| JOUR 350 | Principles of Public Relations | 4 |
| JOUR 351ab | Public Relations Media | 4-4 |
| JOUR 450 | Advanced Public Relations | 4 |
| JOUR 462 | Law of Mass Communication | 4 |
| JOUR 463 | Research and Analysis | 4 |
| Plus 6 upper division journalism elective units approved by an advisor | 6 | |
Majors wishing to emphasize advertising may choose their electives from JOUR 340, JOUR 341, JOUR 342 and JOUR 343.
Accelerated B.A./M.A. Degree in Journalism
This accelerated 156-unit program (128 undergraduate, 28 graduate units) allows superior students to complete a dual B.A. and M.A. degree in journalism in five years. Students are required to take at least 68 units in journalism, including all courses required to complete the school's B.A. degree and 28 units of approved 500-level journalism course work. To graduate with the B.A./M.A. in Journalism, students may elect the thesis or comprehensive examination option.Students may take two or three graduate courses in their senior year, but will complete their M.A. requirements in three semesters (summer, fall, spring or fall, spring, summer). To be eligible for admission, students must maintain at least a 3.5 overall GPA in all classes taken at the university level and a 3.5 GPA in all undergraduate journalism classes.
Print journalism and broadcast journalism undergraduate majors will have completed JOUR 201, JOUR 202, JOUR 203, JOUR 204, JOUR 302, JOUR 303, JOUR 304, JOUR 306, JOUR 308 and JOUR 309 (22 units) at the time their application is approved by the end of the junior year. Additionally, both print and broadcast journalism majors will be advised to complete the university's general education, diversity, writing and foreign language requirements by the end of the junior year.
During their fourth year of studies, successful print journalism and broadcast journalism applicants will complete the undergraduate degree requirements (128 degree units, including a total of 40 units of journalism classes for both print journalism and broadcast journalism majors). In addition, these students may concurrently enroll in 6 to 9 units of 500-level journalism course work for graduate credit.
Students may pursue one of four dual degree variations within the joint B.A/M.A. program: Bachelor of Arts, Print Journalism/Master of Arts, Journalism (Broadcast Journalism); Bachelor of Arts, Print Journalism/Master of Arts, Journalism (Online Journalism); Bachelor of Arts, Broadcast Journalism/Master of Arts, Journalism (Print Journalism); Bachelor of Arts, Broadcast Journalism/Master of Arts, Journalism (Online Journalism).
By the end of their fifth and last year, all successful candidates will have completed 28 units of approved 500-level course work in journalism (including graduate course work taken in the senior year), non-duplicative of undergraduate work. Contact the director of undergraduate studies for more information on required course work and an application form.
Advertising Minor
The Advertising minor is designed for students interested in building a career in, or developing a better understanding of, the field of advertising. It explores the key role played by advertising in today's global economy. At no time has advertising been more successful or more controversial than it is today, and this program will explore both the positives and the negatives. Emphasis is placed throughout the program on both the practical skills required to meet the demands of the marketplace and the theoretical underpinnings of those practices. Program content includes: the history of advertising; creation of written and visual advertising elements; the measurement, selection and analysis of media; the concept of "branding;" the role of advertising in creating and maintaining successful brands; the analysis of advertising campaign case studies; and the creation of integrated marketing communications campaigns.| required courses | units | |
|---|---|---|
| JOUR 340 | Introduction to Advertising | 4 |
| JOUR 341 | Advertising Copywriting | 4 |
| JOUR 342 | Advertising Media and Analysis | 4 |
| JOUR 343 | Advertising Design and Production | 4 |
| MKT 406 | Practicum in Advertising and Promotion Design | 4 |
select one additional course from the following: | ||
| MKT 405 | Advertising and Promotion Management | 4 |
| MKT 425 | Direct Response Marketing | 4 |
| MKT 470 | Marketing Research | 4 |
| Total units | 24 | |
News Media and Society Minor
News Media and Society is a journalism minor that explores the responsibilities, the influence, the ethics and the diversity of the news media. It explodes the myths about news media in the United States and explains what the news media are, how they work, what they do wrong and what they do right, and why they are important to a society whose citizens depend on the free and unfettered flow of information. This minor will help all students in all majors to understand one of the most important and misunderstood forces in American society: the news media.News Media and Society benefits every student at the university because it gives students a new appreciation and understanding of the news media that so much influence their lives on a daily basis.
| Required course, Lower division | Units | |
|---|---|---|
| JOUR 201 | History of News in Modern America | 4 |
| Required courses, Upper division | Units | |
|---|---|---|
| JOUR 371 | Censorship and the Law: From the Press to Cyberspace | 4 |
| 16 upper division journalism units | 16 | |
| 24 | ||
Students are urged to choose their 16 upper division units from these classes: | ||
| JOUR 373 | The Ethics of Television Journalism | 4 |
| JOUR 375 | The Image of the Journalist in Popular Culture | 4 |
| JOUR 460 | Social Responsibility of the News Media | 4 |
| JOUR 466 | People of Color and the News Media | 4 |
| JOUR 467 | Gender and the News Media | 4 |
Annenberg International Programs
Spring Semester in London (City University School of Journalism)
The semester program offers students the opportunity to study at the City University School of Journalism in London. The most important center of communication and media in Europe and home to many large multi-national publishing, broadcasting and new communication technology companies, London is an important hub in the new global communication network. Students in the program will gain important insights into the differences in media systems, usage and business conditions between Europe and the United States. Participants will also gain exposure to British culture and civilization, will be close observers of the British media (print, broadcast and new technologies) and will have an opportunity for personal and direct comparison between the more structured and governmental controlled media system of England and the laissez faire approach to media regulations in the United States. Students earn 16 USC credits; 8 units will count toward Journalism major credit.International Communication Studies -- London, Paris, Prague and Geneva.
The International Communication Studies program (ICS) allows both graduate and undergraduate students to study a range of approaches to public communication media across Europe.Students divide the five-week course into stays in London, Paris, Prague and Geneva. In addition to regular class meetings, students discuss the interplay of current world issues and international media practices with communication practitioners from international news and public relations media, government institutions, private industry and global organizations.
Students enroll in JOUR 482 Comparative Media in Europe (4 units) and a Directed Research project (2 units), for a total of 6 units.
For further information, contact Annenberg International Programs at (213) 821-1276 or ascworld@usc.edu.
Admission, Advisement and Financial Aid
Admission is competitive. Journalism experience and the quality of the admission essays are heavily weighted. Transfer students must submit high school transcripts. Transfer work in journalism, broadcasting and public relations is accepted by waiver examination only. A maximum of two classes for the major can be waived. For students applying to USC, refer to the USC Application for Undergraduate Admission for application deadlines.
Upon admission to the school, students must contact the Annenberg Student Services Office, (213) 740-0900, for academic advisement and class registration. Advisement through this office is required each semester.
Students currently enrolled at USC who wish to change their major to journalism must file a formal application with all supporting documents through the Annenberg Student Services Office. For current USC students, the application deadline is at the end of the first week of classes in the fall and spring semesters.