Univ of Southern California
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Please note: Due to late revisions, some text on this page differs from what appears in the printed version of the USC Catalogue. The changes appear below as highlighted text, with corresponding explanations appearing in the right margin.

USC Marshall School of Business

Minor Programs

Minor in Business

A minor in business is available to students in all schools and departments except the Marshall School (and Leventhal School of Accounting). The minor provides the opportunity for non-business majors to gain understanding of key concepts and tools of business. To enroll in the business minor, students must have completed a minimum of 32 units of college-level courses and attained a minimum overall GPA of 2.75. Successful completion of the business minor requires a minimum GPA of 2.0 in the following courses:

Minor course requirementsunits
BUAD 200x*Economic Foundations for Business2
BUAD 215xFoundations of Business Finance4
BUAD 302Communication Strategy in Business4
BUAD 304Leading Organizations4
BUAD 307Marketing Fundamentals4
ACCT 410xFoundations of Accounting4

Choose one of the following:
FBE 400xIntroduction to Real Estate Finance and Development4
FBE 403Introduction to the Legal Environment of Business4

*Students who have taken ECON 203 or ECON 251x and ECON 205 or ECON 252x will be waived out of BUAD 200x.

Minor in Accounting

A minor in accounting is available to students in all schools and departments except the Marshall School of Business. See here for program requirements.

Minor in Advertising

The Marshall School and the School of Journalism jointly offer a 24-unit advertising minor for students interested in building a career in or developing a better understanding of the field of advertising. Through this program of study, students explore the key role played by advertising in today’s global economy. At no time has advertising been more successful or more controversial than it is today, and this program will explore both the positives and the negatives.

Emphasis is placed on both the practical skills required to meet the demands of the marketplace and the theoretical underpinnings of those practices. Program content includes: the history of advertising; creation of written and visual advertising elements; the measurement, selection and analysis of media; the concept of “branding”; the role of advertising in creating and maintaining successful brands; the analysis of advertising campaign case studies; and the creation of integrated marketing communications campaigns. See the School of Journalism for course requirements.

Minor in Biotechnology

The Marshall School and the departments of biological sciences and chemistry in the USC Dornsife College of Letters, Arts and Sciences jointly offer the minor in biotechnology. This minor brings essential knowledge in the basic sciences together with the corporate skills needed in a rapidly growing industry. The minor is especially well suited for the business, biology, chemistry or engineering student seeking a career in business and/or the biomedical/bio-technical sciences. Refer to Biological Sciences for a list of required courses.

Minor in Business Law

A minor in business law is available to students in all schools and departments except the Marshall School. The minor in business law will provide students with practical legal knowledge of substantive business law topics and current legal issues. The minor provides skill sets to identify and manage issues encountered within personal and business contexts including litigation, contract law, employment and human resources, real and personal property law. This minor exposes students to such topics as: commercial transactions, constitutional law, Internet and online commerce; intellectual property and entertainment law; bankruptcy and securities law; law of business and non-profit organizations; and international law. It also prepares students for career opportunities in management, technology and politics. The minor is an excellent preparation for further legal education.

Required coursesunits
FBE 403Introduction to the Legal Environment of Business4
FBE 458Law and Finance4

Choose two of the following:
FBE 427Real Estate Law4
FBE 428Principles of Employment Law4
FBE 429International Business Law4
FBE 430Online Commerce and Intellectual Property4

Minor in Business Technology Fusion

The minor in business technology fusion is available to students in all schools and departments except the Marshall School. This minor requires 20 units to complete. To enroll, students must be in good standing with the university and have completed 48 units of college level credit. Students must complete an application for the minor, including a one-page statement of how the minor will contribute to their goals and objectives. This form can be obtained from Marshall’s Office of Undergraduate Admissions.

COURSE REQUIREMENTSUNITS
IOM 431Managing the Digital Revolution for Your Business4
IOM 433Business Information Systems Analysis and Design4
IOM 435Business Database Systems4

Electives
Choose from the following to achieve a total of at least 8 units:
IOM 401Business Information Systems – Spreadsheet Applications2
IOM 402Business Information Systems – Database Applications2
IOM 428Data Warehousing and Data Mining4
IOM 437Technology-Enabled Global Businesses, Markets and Sourcing4
IOM 443The Business of Interactive Digital Media4
IOM 455Project Management4

Minor in Consumer Behavior

This interdisciplinary minor explores consumer thinking from the perspectives of psychology, marketing, economics, anthropology, sociology and other departments interested in popular culture. Why do people form the attitudes and impressions they do? How do individual factors, culture, mass media, economics and social trends influence people’s decisions? See Interdisciplinary Programs for course requirements.

Minor in Entrepreneurship

The minor in entrepreneurship provides an understanding of entrepreneurship and the entrepreneurial mindset. To enroll in this minor, students must be in good standing with the university and have completed 48 units of college level courses. Students will complete an application for the minor and a one page personal statement of goals and objectives.

Course Requirements (11-12 units)Units
BAEP 423Management of Small Businesses4
BAEP 451The Management of New Enterprises, or4
BUAD 301Technical Entrepreneurship3
BAEP 452Cases in Entrepreneurship4

Electives
Choose from the following to achieve a total of at least 16 units:
BAEP 495Practicum in Business Issues (Internship)1
BUAD 302Communication Strategy in Business4
BUAD 304Leading Organizations4
BUAD 307Marketing Fundamentals4
BUAD 311Operational Management4
FBE 400xIntroduction to Real Estate Finance and Development4
FBE 403Introduction to the Legal Environment of Business4

Minor in Human Resource Management

The minor in human resource management is appropriate for students pursuing careers in human resource management, as well as for students pursuing management positions where they will be interfacing with or relying on the human resource function for support. To enroll in this minor, students must have completed a minimum of 48 units of college-level courses and have a minimum overall GPA of 2.75. Completion of the human resource management minor requires a minimum GPA of 2.0 in the following business minor courses:

Minor Course RequirementsUnits
BUAD 304Leading Organizations4
MOR 471Managing and Developing People4

Electives
Choose three courses from the following (12 units):
FBE 428Principles of Employment Law4
FBE 433*Compensation, Incentives, and Corporate Governance4
MOR 421Social and Ethical Issues in Business4
MOR 431Interpersonal Competence and Development4
MOR 461Design of Effective Organizations4
MOR 463Organization Change and Development4
MOR 469Negotiation and Persuasion4
MOR 472Power, Politics and Influence4
MOR 473Designing and Leading Teams4

*Prerequisite that is not part of this minor required

Minor in Managing Human Relations

This interdisciplinary minor is for students in all schools with an interest in human relations as a subject of study or professional goal. In addition to course work in organizational behavior, social psychology and management, this minor includes attention to questions of ethics and leadership. See Interdisciplinary Programs for course requirements.

Minor in Management Consulting

The minor in management consulting is available to students in all schools and departments except the Marshall School. The minor develops skills used by professional consultants to assist organizations and businesses in identifying and addressing their issues and problems.

To enroll, students must have completed a minimum of 48 units of college-level courses and have a minimum overall GPA of 2.75. Completion of this minor requires a minimum GPA of 2.0 in the following courses:

Course RequirementsUnits
BUAD 304Leading Organizations4
MOR 462Management Consulting4

Electives
Choose three courses from the following (12 units):
IOM 455Project Management4
MOR 421Social and Ethical Issues in Business4
MOR 461Design of Effective Organizations4
MOR 463Organization Change and Development4
MOR 465Advanced Methods in Strategy Analysis4
MOR 469Negotiation and Persuasion4
MOR 473Designing and Leading Teams4

Minor in Marketing

The minor in marketing is available to students in all schools and departments except the Marshall School. Marketing studies processes organizations use to identify and serve the needs of customers.

The marketing minor provides a business-related education that will supplement many undergraduate majors, and enhance the career prospects for students whose majors could incorporate a marketing dimension or application. This minor should appeal to any student interested in an early marketing career, which includes, but is not limited to, professional sales, retailing, marketing research, product management and advertising.

Eligible students must be in good standing with the university and have completed 48 units of college level credit. Students must complete an application for the minor, including a one page statement of how the minor will contribute to their goals and objectives. This form can be obtained from the Marshall Office of Undergraduate Admissions. Students take four elective courses offered in the marketing department to satisfy this minor.

Minor in Mathematical Finance

This interdisciplinary minor was created for students in business, economics and mathematics, whose majors already require some of the introductory course work. Students in other programs are welcome but should expect the minor to require more units than it does for students in those programs. See Interdisciplinary Programs for course requirements.

Minor in Operations and Supply Chain Management

The minor in operations and supply chain management is available to students in all schools and departments except the Marshall School. This minor requires 20 units to complete. To enroll, students must be in good standing with the university and have completed 48 units of college level credit.

Students must complete an application for the minor, including a one-page statement of how the minor will contribute to their goals and objectives. This form can be obtained from the Marshall Office of Undergraduate Admissions.

MINOR COURSE REQUIREMENTSunits
BUAD 311Operations Management4
IOM 482Supply Chain Management4
IOM 483Operations Consulting4

Choose from the following to achieve a total of at least 8 units:
ElectivesUnits
IOM 401 Business Information Systems – Spreadsheet Applications 2
IOM 427Designing Spreadsheet-Based Business Models4
IOM 433Business Information Systems Analysis and Design4
This course is available for elective credit beginning fall 2012.
IOM 441Service Operations4
IOM 455 Project Management4

Minor in Organizational Leadership and Management

The minor in organizational leadership and management is available to students in all schools and departments except the Marshall School. Students in the minor learn about personal and organizational leadership, ethics of the workplace, leading in a global context and organizing and planning for effective personal and organizational performance.

To enroll, students must have completed a minimum of 48 units of college-level courses and have a minimum overall GPA of 2.75. Completion of this minor requires a minimum GPA of 2.0 in the following courses:

Course RequirementsUnits
BUAD 304Leading Organizations4
MOR 470Global Leadership4

Electives
Choose three courses from the following (12 units):
MOR 421Social and Ethical Issues in Business4
MOR 431Interpersonal Competence and Development4
MOR 469Negotiation and Persuasion4
MOR 471Managing and Developing People4
MOR 472Power, Politics and Influence4
MOR 473Designing and Leading Teams4
MDA 365The Art and Adventure of Leadership4

This new minor is available beginning fall 2011.

Minor in Social Entrepreneurship

The minor in social entrepreneurship provides students from all non-business undergraduate majors with a foundation in the context and practice of social entrepreneurship, nationally and internationally. The minor provides an understanding of social entrepreneurship and its relationship to government and public policy as well as an understanding of management skills specific to starting and maintaining a social enterprise. The curriculum includes options allowing the student to tailor course work to his or her individual academic interests and professional aspirations.

To enroll in this minor, students must have declared a major, and must have completed 48 units of college level courses with a cumulative USC GPA of at least 2.75. Students will complete an application for the minor.

Course Requirements (14 units)Units
BAEP 450xFundamentals of Entrepreneurship, or
BAEP 451The Management of New Enterprises 4
BAEP 491Introduction to Social Entrepreneurship 4
BAEP 497Field Project in Entrepreneurship, or
BAEP 460Seminar in Entrepreneurship, or
BAEP 470The Entrepreneurial Mindset - Taking the Leap 2
PPD 371The Nonprofit Sector and the Public Interest4

Electives: Complete at least 7 units from the following:
BAEP 452*Cases in Entrepreneurship4
BUCO 485Business Communication Management for Nonprofits4
CE 469Sustainability3
SOCI 360Social Inequality: Class, Status, and Power4
PPD 478Social Innovations4

*Corequisite requirement will be waived for minors who take BAEP 450x before registering for this course.

Minor in Engineering Technology Commercialization

This undergraduate minor is interdisciplinary in nature, requiring courses from both the business and engineering schools. See the Viterbi School of Engineering, Special Educational Opportunities section for requirements.