USC
University of Southern California
black horizontal bar for print styles

Areas of Concentration

Center for Management Communication

The importance of effective communication to the success of business leaders and organizations has increased exponentially in the age of globalization, the Internet and instant media reporting that takes business news to the world in seconds. Students selecting this concentration seek to develop communication theory, practice and skills that will help them advance themselves and their organizations regardless of their positions or industries.

Business leaders at all levels need the ability to communicate strategically in times of crisis or calm. Marshall students with a concentration in management communication increase the value of their business administration degrees with recognizable strengths in business presentations, business writing, interpersonal interactions, group processes and teamwork, persuasion and leadership.

To complete a management communication concentration, students must complete 16 units, at least eight of which must be BUCO courses. Students may elect to tailor their management communication concentration by combining 8 units of BUCO courses with 8 units of Marshall electives from other departments. Following are examples of course combinations that satisfy these requirements:

Example 1: All BUCO Courses Units
BUCO 333Communication in the Working World — Managing Diversity and Conflict4
BUCO 445 Oral Communication in Business4
BUCO 460 International Business Communication4
BUCO 485 Business Communication Management4

Example 2: BUCO and MKT courses Units
BUCO 333Communication in the Working World — Managing Diversity and Conflict4
BUCO 460 International Business Communication4
MKT 410Personal Selling4
MKT 450 Consumer Behavior and Marketing4

Example 3: BUCO and MOR courses Units
BUCO 445 Oral Communication in Business4
BUCO 485 Business Communication Management4
MOR 421 Social and Ethical Issues in Business4
MOR 431 Interpersonal Competence and Development4

In tailoring a management communication concentration, variations in a student's choice of business courses should be based on interests and career focus and should be discussed with Center for Management Communication faculty and Marshall undergraduate student advisors.