Senior Options, page 5
School of Business Administration

Advertising and Promotion Management Option

This track prepares students for entry level positions in the areas of advertising, sales promotion and public relations. These functions of marketing are the key methods by which an organization communicates its marketing programs to consumers.

Suggested courses for this option
MKT 405Advertising and Promotion Management4
MKT 440Marketing Analysis and Strategy4
MKT 450Buyer Behavior4
MKT 470Marketing Research4

Additional courses may be selected from the following as free electives:
JOUR 341*Advertising Copywriting3
JOUR 342*Media and Marketing3

*Requires JOUR 340 Media Advertising as a prerequisite.

Retailing and Services Marketing Option

A rapidly growing area is the marketing of services. This track prepares students for careers in the retailing industry (e.g., merchandise buying and promotion, store management) and in other service industries which have expanding marketing career opportunities, such as banking and finance, insurance, hospitals and government service agencies.

Suggested courses for this option
MKT 430Retail Management4
MKT 432Services Marketing4
MKT 440Marketing Analysis and Strategy4
MKT 450Buyer Behavior4

Additional courses may be selected from the following as free electives:
MKT 405Advertising and Promotion Management4
MKT 410Personal Selling4
MKT 470Marketing Research4

Product Management Option

The product management track is designed for those students who are interested in obtaining a broader exposure to marketing. This option would help prepare a student for entry level positions in sales management, marketing planning, product management and advertising and promotion management. Students with more defined career track interests, however, should take one of the other options that most closely meets their career interests.

Suggested courses for this option
MKT 405Advertising and Promotion Management4
MKT 415Sales Force Management4
MKT 440Marketing Analysis and Strategy4
MKT 470Marketing Research4

Additional courses may be selected from the following as free electives:
IOM 431Computer-Based Business Systems4
FBE 416Managerial Economics4
FBE 443Introduction to Forecasting4
MKT 435Business Marketing Management4
MKT 450Buyer Behavior4
MKT 465Global Marketing Management4

Distribution Management Program

The Distribution Management Program is designed to help students understand the role of distributors in today's economy and how distributors need to operate their businesses. Students accepted into the program will have the opportunity to participate in hands-on internships, meet leaders in the industry and attend a variety of planned events such as field trips, guest speaker series and industry nights.

The program also exposes students to the career opportunities associated with working for distributors within this field. In addition, because distribution strategies play an essential role in any company's existence, career opportunities also exist with service-based companies, consulting firms and manufacturers.

The program itself consists of five senior option courses and a two-month summer internship between a student's junior and senior year. The internship is a major part of this program and is arranged through the Department of Marketing. Course requirements are taken during the student's junior and senior years.

Required coursesUnits
MKT 410Personal Selling4
MKT 415Sales Force Management4
MKT 455Marketing Channels4
IOM 441Trends in Operations Management4
IOM 481Operational Planning and Control4

To apply to the program, students must already be accepted to the School of Business Administration and must apply to the Department of Marketing not later than October 15 of the fall of their junior year. Admission to the program requires admission to the Business School, an application, an essay and an interview. Applications (available in ACC 301E) for admission to this program are mandatory.

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Produced by the USC Division of Student Affairs, Office of University Publications, May 1, 1995
univpub@stuaff.usc.edu