Senior Options, page 4
School of Business Administration
Department of Management and Organization
The management function in an organization is concerned with achieving effective performance in meeting the goals and objectives that keep the organization competitive and profitable. In carrying out their responsibilities, managers must utilize human resources to accomplish these goals. Managers are expected to balance the demands in the external environment with the resources and capability inside the organization to achieve a "strategic" fit between goals and accomplishment. The effective manager is skilled in decision-making, strategy formulation, organizational design, developing a supportive work environment, motivating employees and performance appraisal.
Organizational behavior focuses on the management and organization of human resources. Environmental, cultural, economic, technological, interpersonal and individual aspects of human functioning in organizations are considered. Undergraduate courses are designed to provide behavioral and conceptual awareness and skills for future professional managers.
The Department of Management and Organization offers two undergraduate options.
Management Option
This option is designed for students having a career objective of a management position in a small or large business. These potential managers will need a foundation in the understanding of both the internal and external environments of business. Topics covered include management decision-making, business and society, social responsibility, environmental factors, international considerations, the changing role of women in business and the design of effective organizations.
Suggested courses for this option
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| MOR 421 | Social and Ethical Issues in Business | 4 |
| MOR 422 | New Directions in American Business Management | 4
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| MOR 423 | Management of Small Businesses | 4 |
| MOR 461 | Design of Effective Organizations | 4 |
| MOR 475 | Women in Management | 4 |
Human Resource Management Option
The human resource management option is designed for students who are interested in the supervision and administration of human resources in a business. It offers broad exposure to the topics of leadership and motivation, personnel management, the design and structure of organizations, and control and reward systems. Students selecting this option can pursue introductory staff positions in personnel or enter training programs for supervisory and administrative positions.
Core Course: Required for this option
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| MOR 471 | Human Resource Management | 4 |
Choose three courses from the following:
| MOR 423 | Management of Small Businesses | 4 |
| MOR 431 | Managing Interpersonal Relationships | 4 |
| MOR 461 | Design of Effective Organizations | 4 |
| MOR 475 | Women in Management | 4 |
Department of Marketing
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Modern marketing stresses research and analysis to understand consumer behavior and to identify customer needs, new product research and development, competitive pricing, coordinated promotional or sales programs and efficient logistics and distribution. Students interested in careers in marketing management, logistics management, retailing or wholesaling, sales program administration, advertising or marketing research will find courses in marketing valuable. Four areas of emphasis (options) are offered: consumer behavior, marketing research, marketing management and promotion.
MKT 440 is the marketing capstone course and must be taken by all marketing majors. If possible, it should be taken in the student's final semester.
Selling and Sales Management Option
An important and very rewarding career track for marketing students is in the selling and sales management areas of an organization. This track prepares students for entry and higher level positions in these areas. It provides the basic skills needed to obtain positions in this key area of marketing.
Suggested courses for this option
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| MKT 410 | Personal Selling | 4 |
| MKT 415 | Sales Force Management | 4 |
| MKT 440 | Marketing Analysis and Strategy | 4 |
| MKT 450 | Buyer Behavior | 4 |
Additional courses may be selected from the following as business electives:
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| MKT 435 | Business Marketing Management | 4 |
| MKT 470 | Marketing Research | 4 |
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Produced by the USC Division of Student Affairs, Office of University Publications, May 1, 1995
univpub@stuaff.usc.edu