USC Annenberg School for Communication and Journalism
School of Journalism
Courses of Instruction
annenberg school for communication and journalism (ASCJ)
ASCJ 100 The Changing World of Communication and Journalism (2, Fa) Survey of major themes in media and communication; exploring what it means to be a professional in the fields of communication, journalism, and public relations.
Journalism (JOUR)
The terms indicated are expected but are not guaranteed. For the courses offered during any given term, consult the Schedule of Classes.
JOUR 190 Introduction to Journalism (2, Fa) Survey of all media and outlets including print, broadcasting, public relations and online journalism, plus analysis of what it means to be a professional journalist.
JOUR 201 History of News in Modern America (4, FaSp) Understanding news today. A survey of how news is gathered, weighed, and disseminated and how historical events have shaped news in the 20th century.
JOUR 202 Newswriting: Print (3, Fa) Introduction to basic skills of print newswriting, news judgment, construction of print news stories. Social responsibility and ethical framework for print journalists. Typing ability required. Concurrent enrollment: JOUR 203.
JOUR 203 Newswriting: Broadcast (3, Fa) Introduction to broadcast newswriting with emphasis on the ear and eye. News judgment. Social responsibility and ethical framework for broadcast journalists. Typing ability required. Concurrent enrollment: JOUR 202.
JOUR 205 Journalism Practicum (1-2, max 2, FaSpSm) Field experience in journalism, public relations, or related field. Graded CR/NC.
JOUR 209 Effective Writing for Strategic Public Relations (4, FaSp) Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/strategic communication; emphasis on judgment, context and audience understanding.
JOUR 210x Basics of News Production for Non-Majors (2, max 6, FaSp) Introduction to television, radio, and/or digital news production. Examination of issues in journalism. Graded CR/NC.
JOUR 250 Strategic Public Relations: An Introduction (4, FaSp) Strategies and practices in the growing field of public relations/strategic communication, including landmark cases; special emphasis on historical roots, evolution, current and future practice. (Duplicates credit in former JOUR 350.)
JOUR 253 Theoretical Foundations of Strategic Public Relations (4, FaSp) Emphasis on conceptual, intellectual and analytical skills; knowledge of applied theory for the changing field of public relations/strategic communication. (Duplicates credit in former JOUR 353.) Prerequisite: JOUR 250.
JOUR 302 Reporting: Print (3, Sp) Introduction to basic reporting techniques, public records reporting and beginning investigative journalism. Social responsibility and ethical framework for print journalists. Prerequisite: JOUR 202, JOUR 203; concurrent enrollment: JOUR 303.
JOUR 303 Reporting: Broadcast (3, Sp) Introduction to field reporting, audio and visual media. Social responsibility and ethical framework for broadcast journalists. Prerequisite: JOUR 202, JOUR 203; concurrent enrollment: JOUR 302.
JOUR 306 Production: Broadcast (3, Fa) Studio and field production for audio and visual media. Social responsibility and ethical framework involving broadcast non-fiction production. Prerequisite: JOUR 302, JOUR 303.
JOUR 308 Newspaper Editing and Design (3, Fa) Copyediting and newspaper production layout. Headline and caption writing. Design. Social responsibility and ethical framework involving print production. Prerequisite: JOUR 302, JOUR 303.
JOUR 309 Introduction to Online Media (3, FaSp) Convergence journalism and online skill sets. Blogs and Web content production. Social responsibility and ethical framework in digital information technology. Prerequisite: JOUR 302, JOUR 303.
JOUR 310 Investigative Reporting (4, FaSp) Reportorial and analytical skills and techniques required for portraying and evaluating contemporary newsworthy events; lectures, discussions. Prerequisite: JOUR 302, JOUR 303.
JOUR 330 Photojournalism (4, FaSp) Emphasis on fundamental skills necessary for photojournalism including camera techniques, story ideas and digital darkroom.
JOUR 340 Introduction to Advertising (4, FaSp) History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.
JOUR 341 Advertising Copywriting (4, Fa) Writing and editing for advertising and commercial copy for all media. Prerequisite: JOUR 340.
JOUR 342 Advertising Media and Analysis (4, Fa) Selling, planning, buying for the media; advertising’s relationship to society and business; media choice. Prerequisite: JOUR 340.
JOUR 343 Advertising Design and Production (4, Sp) Production of advertising materials; emphasis on the creation and design of advertising elements. Prerequisite: JOUR 340.
JOUR 351ab Strategic Public Relations Media and Content (4-4, FaSp) a: Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media. Prerequisite: JOUR 209 and JOUR 250. b: Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.
JOUR 371 Censorship and the Law: From the Press to Cyberspace (4) (Enroll in COMM 371)
JOUR 373 Journalism Ethics Goes to the Movies(4, Sp) Ethical issues facing journalists in the complex world of legacy media, social media and the Internet as dramatized in the movies and in the newsroom.
JOUR 375 The Image of the Journalist in Popular Culture (4) The impact of conflicting images of reporters in movies and television on the American public’s perception of newsgatherers in the 20th century. A decade-by-decade evaluation.
JOUR 380 Sports, Business and Media in Today’s Society (4, FaSp) An inside look at the symbiotic relationship of sports and the media — from the interdependence of sports and media, to the coverage of sports in newspapers, magazines, radio and television. The economic and ethical issues involved, the conflicts of interest, the history and current status of sports coverage in American media today.
JOUR 381 Entertainment, Business and Media in Today’s Society (4, FaSp) An examination of the symbiotic relationship of the entertainment business and the media; press coverage of the entertainment industry; Hollywood’s relationship with news media.
JOUR 390 Special Problems (1–4, Irregular) Supervised, individual studies. No more than one registration permitted. Enrollment by petition only.
JOUR 400 Interpretive Writing (4) Weekly assignments in the shorter forms of newspaper and magazine writing: essays, reviews, editorials, opinion-page articles, profiles; analyses of major 20th century journalists. Prerequisite: JOUR 302, JOUR 303.
JOUR 401L Online Site Management and Production for Journalists (4, FaSp) Work as executive producers and manage NeonTommy.com, a major website; operate its content management system, produce, curate and aggregate journalism.
JOUR 402 Advanced Television Reporting (4, FaSp) Role of the broadcast journalism reporter; similarities and differences between print and electronic media; application of audio-video equipment; analysis and practical experience. Prerequisite: JOUR 306.
JOUR 403 Television News Production (4, FaSp) Production of television news programs; preparation and treatment of form and content; procedures, problems, and practice in planning and producing broadcast news materials. Prerequisite: JOUR 306.
JOUR 405 Non-Fiction Television (4, FaSp) Presentation and selection in non-fiction television programs including documentaries, electronic magazines and news series; ethical problems, field research, reporting, interviewing, pre-production. Prerequisite: JOUR 306.
JOUR 407 Newsradio (4) Production of radio news: research, reporting, writing, preparation and treatment of form and content: procedures, problems and practice in producing radio news programs.
JOUR 409 Radio News Production (4, Sp) Reporting for public radio news: writing newsgathering, editing, vocal delivery. Study of standards, content and ethics. Prerequisite: JOUR 202, JOUR 203.
JOUR 410 Radio Documentary (4) In-depth reporting for public radio news: writing, editing, advanced vocal delivery. Production of long-form radio features and short documentaries. Prerequisite: JOUR 409.
JOUR 412 Introduction to Online Publishing (4) Introduction to the methods, theory and production of news publishing on the World Wide Web including basic HTML, graphics production and news design.
JOUR 413 Introduction to Online Journalism (4) An introduction to the methods and theory of news publishing on the World Wide Web, with an emphasis on journalism skills and techniques. (Duplicates credit in JOUR 412.) Prerequisite: ITP 101x or ITP 105x.
JOUR 420 Advanced Photojournalism (4) Emphasis on advanced photojournalism techniques for complex photo storytelling; focus on style, content, design, expression and ethics. Prerequisite: JOUR 330.
JOUR 421 Photo Editing for News Media (4) Emphasis on understanding, selection and power of photographs; how they work in concert with words and graphics to inform the public.
JOUR 422 Visual Journalism (4) Emphasis on photographic storytelling in print, video and Web-based media; understanding of visual thinking and imagery techniques.
JOUR 425 Advanced Radio News Production (4) Production of public radio news: producing real-time newscasts for Annenberg Radio News. Newsgathering, assigning stories, anchoring, interviewing, working with reporters, editing and producing live programming. Prerequisite: JOUR 409.
JOUR 428 Social, Legal and Ethical Foundations of Public Relations (4, FaSp) Covers the complex intersection of legal standards and regulations, ethical practices and decision making, and social responsibilities for public relations/strategic communication practitioners. Prerequisite: JOUR 250.
JOUR 429 Business and Economic Foundations of Public Relations (4, FaSp) Relationship between public relations/strategic communication and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed. Prerequisite: JOUR 250.
JOUR 430 Writing the Film Review (4, Sp) Techniques of writing the film review; preparation and treatment of form and content; problems, responsibilities and ethics of film reviewing. Prerequisite: JOUR 302, JOUR 303.
JOUR 431 Feature Writing (4, FaSp) Techniques of writing newspaper feature stories, including the profile, the light feature, the news feature, the in-depth story; the art of narrative writing. Prerequisite: JOUR 302, JOUR 303.
JOUR 432 Sports Commentary (4, Fa) Techniques of reporting and writing sports columns and commentary for print, video, radio and Web-based media.
JOUR 433 Writing About Science (4, Sp) Techniques of writing about science, including news, profiles, features and commentary.
JOUR 435 Writing Magazine Non-Fiction (4, FaSp) A seminar in “how to” interview, research, write — and place — professional quality articles for a full range of magazines/newspapers including women’s, sports, ethnic, local and national. Prerequisite: JOUR 302, JOUR 303.
JOUR 436 Magazine Production (4) Publishing and production technologies; economics of magazine publishing including cost analysis, marketing, advertising, and circulation. Prerequisite: JOUR 302, JOUR 303.
JOUR 440 Environmental Journalism (4, Sp) Techniques of reporting and writing about the environment. Includes both theory and practice needed for reporters specializing in this area of journalism. Prerequisite: JOUR 302, JOUR 303.
JOUR 441 Sports Reporting (2, Sp) News and feature coverage of sporting events, including social and economic factors influencing sports in America. Prerequisite: JOUR 302, JOUR 303.
JOUR 443 Business Reporting (2) Techniques of reporting and writing about business, economics and finance. Prerequisite: JOUR 302, JOUR 303.
JOUR 444 Reporting on Religion (4) Provides print, online and broadcast journalists with basic tools for reporting on the religion angle of news stories. Prerequisite: JOUR 302, JOUR 303.
JOUR 446 Entertainment Reporting (2, Sp) Techniques of reporting and writing about the entertainment business, economics and finances. Analysis of the skills and background needed for reporters specializing in this area of the news. Prerequisite: JOUR 302, JOUR 303.
JOUR 447 Arts Reporting (2, Sp) Techniques of reporting and writing about the arts, including television, film, theatre, music, graphic arts, architecture and design. Prerequisite: JOUR 302, JOUR 303.
JOUR 448 Government and Public Affairs Reporting (4, Fa) Techniques for covering beats that are the foundation of daily newspaper reporting, including crime, education, immigration and local government. Prerequisite: JOUR 302, JOUR 303.
JOUR 449 Reporting Los Angeles (2, FaSp) Specialized reporting class focused on Los Angeles that requires intensive fieldwork in the neighborhoods, ethnic communities, and/or among local institutions. Prerequisite: JOUR 302, JOUR 303.
JOUR 450 Advanced Strategic Public Relations (4, FaSp) In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients. Prerequisite: JOUR 351b, JOUR 463.
JOUR 451 Promotional Public Relations (4) Principles and practices of public relations as a basic component in the promotion and marketing of goods and services; regulatory considerations; consumerism. Prerequisite: JOUR 250.
JOUR 452 Public Relations in Entertainment (4, Sp) Public relations in the design, promotion, and presentation of popular entertainment, including films, broadcasting, music, expositions, amusement parks, resorts and arenas.
JOUR 454 Sports Public Relations (2, FaSp) Introduction to the field of sports information and promotion, including lectures, media assignments, role-playing, and presentations by sports professionals. Junior standing.
JOUR 455 Public Relations for Non-Profit Organizations (4, FaSpSm) Introduction to the specialized field of public relations for non-profit and non-governmental organizations; emphasis on case studies, strategic and critical thinking, and campaign development. Prerequisite: JOUR 250.
JOUR 456 Public Relations for Diverse Audiences (4, FaSpSm) Researching, planning, executing and evaluating communications campaigns aimed at audiences segmented by culture, lifestyle and other factors. Prerequisite: JOUR 250.
JOUR 457 The Role of Celebrity in Public Relations (4) Understanding of the history and application of celebrity in public relations, focusing on the entertainment industry and the notoriety attached to politics and the media.
JOUR 458 Public Relations in Politics and Political Campaigns (4, Fa) Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.
JOUR 459 Fact and Fiction: From Journalism to the Docudrama (4) Historical, legal and ethical limitations to the misrepresentation of fact. Includes print and broadcast journalism, books, theatre, cinema and new technology.
JOUR 460 Social Responsibility of the News Media (4, Sp) News media as instruments of constructive social change; standards of ethics and aesthetics; interactions between news media and cultural settings; social responsibility of news media personnel.
JOUR 462 Law of Mass Communication (4, FaSp) Press law; government controls on the news media; legal responsibilities of the journalist.
JOUR 463 Strategic Public Relations Research, Analysis and Insights (4, FaSp) Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.
JOUR 465m Latino News Media in the United States (4, Fa) History and growing importance of Latino print and broadcast news media in covering immigration, discrimination, culture, social differences and other aspects of U.S. Latino life.
JOUR 466m People of Color and the News Media (4, Sp) Reporting and portrayal of people of color in the United States; impact of racial diversity on media, employment and access, and development of media for individuals and communities of color. Open to non-majors.
JOUR 467 Gender and the News Media (4) Gender and news media evolving images of women and men in print and electronic media. Impact of gender in content and style of news, television and cinema. Open to non-majors.
JOUR 468m The American Press and Issues of Sexual Diversity (4, Fa) Examines how news media reflect and affect perception of gay/lesbian issues; provides historical-contemporary context; arms students to bypass rhetoric and knowledgeably evaluate facts.
JOUR 469 Money, Markets and Media (4, Sp) Practical approach to understanding and writing about economic concepts through current events, case studies and historical examples.
JOUR 470 Community Journalism (2, FaSp) Survey of how local journalism functions in a community. Students work as editors/mentors to high school students, writing for school newspaper and other media. Prerequisite: JOUR 302, JOUR 303.
JOUR 471 Advanced Multimedia Storytelling (2, Sp) Students create and manage advanced online story packages with multiple digital elements including text, visuals (videos, photos, graphics, etc.), audio, interactivity and navigation. Recommended preparation: JOUR 309.
JOUR 473 Emerging Media Strategies for Communication and Public Relations (4, Sp) In-depth, hands-on study of emerging tradigital, social and owned media channels; Emphasis on the evaluation of such media as effective tools for audience engagement. Open only to juniors and seniors in the School for Communication and Journalism.
JOUR 474 Interviewing and Profile Writing (2, Sp) Techniques of, and intensive application in researching and writing interviews and profiles for newspapers and magazines. Prerequisite: JOUR 302, JOUR 303.
JOUR 475 Publications Design and Technology (4, FaSp) Art, typography, and other graphic elements in publication design; traditional, contemporary, and advanced production methods, processes, and equipment; representative examples; practice in design.
JOUR 476 Reporting Urban Affairs (4, Sp) Examination of U.S. urban issues with an eye toward history for context; study of emerging 21st century solutions for urban communities. Prerequisite: JOUR 302, JOUR 303.
JOUR 477 Web Analytics for News and Nonprofit Organizations (2, FaSp) Introduction to using Web traffic and other audience behavior data to manage Websites and social media for news and nonprofit organizations.
JOUR 481 Careers and Strategies in Health Communication (4) Understanding of the dynamic, changing world of U.S. healthcare; knowledge of healthcare audiences and how to reach them; creating effective strategic communications initiatives.
JOUR 482 Comparative Media in Europe (4, Sm) Examines print, broadcast and public relations media and their interactive roles in multi-national and supra-national settings at sites in both Western and Eastern Europe.
JOUR 484 American Religion, Foreign Policy and the News Media (4, Sp) Exploration of the influence of American religion on foreign policy from Colonial Era to present; how the news media, reporting on international stories, shapes public opinion.
JOUR 485 Multimedia PR Content: Digital/Social Media Lab (2, Fa) Hands-on lab; Web and new social distribution platforms; development and management of online content and personal brands; social media trends and applications.
JOUR 486 Multimedia PR Content: Introduction to Digital Design Tools (2, Sp) Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.
JOUR 487 Multimedia PR Content: Introduction to Audio/Video Tools (2, Fa) Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.
JOUR 488 Multimedia PR Content: Visual Communication of Information (2) Overview of tools and techniques available to convey messages and experiences; exploration into graphic design, visual branding, design methods and processes.
JOUR 490x Directed Research (1–8, max 12, FaSpSm) Individual research and readings. Not available for graduate credit.
JOUR 491 Transmedia, New Media and Strategic PR/Communication (4, Sp) Study of the new rules of message development and dissemination in strategic communication and marketing: Participatory Culture, Transmedia Branding, Spreadable Media, and Crowdsourcing. Open only to seniors and master students in public relations and strategic public relations.
JOUR 492 Personal Branding (4, Fa) Learn to build, promote and manage a personal brand through critical analysis, case study, interactive interpretation and creative problem solving.
JOUR 494 Transmedia, New Media and Strategic Communication (4) Examines nature of consumption and storytelling within a networked culture and how participatory culture, transmedia branding, and spreadable media are changing strategic communication practice.
JOUR 498 Honors Seminar (2, Sp) Intensive study of a subject of contemporary relevance or of professional importance to journalists. Prerequisite: admission to Honors Program.
JOUR 499 Special Topics (2–4, max 8, FaSpSm) Selected topics in journalism.
JOUR 500 Media and Society (3, Fa) Analysis of major theories on the role of communication media and society with special emphasis on the role and responsibility of the news media.
JOUR 504 Strategic Public Relations Research, Evaluation and Insights (3) Covers use of primary and secondary research methods, analysis, web monitoring and analytics, pre- and post-campaign testing, and other techniques in program planning and evaluation. Prerequisite: JOUR 508.
JOUR 505 The Practice: Journalism’s Evolution as a Profession (2, Fa) Analyzes the history, ethics and evolution of journalism; Students will be introduced to key innovations and innovators in journalism history as well as multimedia platforms. Open only to journalism majors.
JOUR 506 Multimedia Journalism I: Text (2, Fa) Basics of newswriting and news judgment for text. Fundamentals of journalism ethics, covering a diverse society, pitching stories, blogging and Web aggregation. Concurrent enrollment: JOUR 507, JOUR 509.
JOUR 507 Multimedia Journalism I: Video and Audio (2, Fa) Basics of video journalism for broadcast and the Web. Newswriting, shooting and editing images and audio into television and Web news reports. Videography and editing. Concurrent enrollment: JOUR 506, JOUR 509.
JOUR 508 Introduction to Strategic Public Relations (3, Fa) A survey of the profession, focusing on the key role of strategic public relations in today’s information-based society; provides a social, economic and political context for the program.
JOUR 509 Multimedia Journalism I: Digital (2, Fa) Basics of multimedia literacy including still photography, video and audio. Contemporary digital storytelling. Legal, ethical and business implications of digital media and journalism. Concurrent enrollment: JOUR 506, JOUR 507.
JOUR 510 Legal, Ethical and Social Foundations of Strategic Public Relations (3, FaSp) Explores the origins, effects of, and processes for adhering to the complex network of legal, ethical and social responsibilities of the contemporary PR practitioner.
JOUR 512 Advanced Interpretive Writing (3, Sp) Analysis and writing of editorials, essays, Op-Ed page articles, profiles, and other shorter forms of journalism, combined with study of historic practitioners of those forms.
JOUR 513 Advanced Newswriting and Reporting (3) Reportorial and analytical skills and techniques required in searching out and evaluating newsworthy events. Research and publication of stories.
JOUR 514 Multimedia Journalism II: Text (2, Sp) Reporting and writing daily news and feature stories on deadline for text. Beat reporting, interviewing, sourcing, research, fact checking, Web aggregation, blogging, search optimization skills. Prerequisite: JOUR 506; concurrent enrollment: JOUR 516, JOUR 518.
JOUR 516 Multimedia Journalism II: Video and Audio (2, Sp) Reporting and writing for television, radio and Internet. Pitch, shoot, write, and produce video and audio news packages, incorporating standups and creative visual storytelling techniques. Prerequisite: JOUR 507, concurrent enrollment: JOUR 514, JOUR 518.
JOUR 517 Advanced Investigative Reporting (3, Fa) Advanced reportorial and analytical skills and techniques required for evaluating newsworthy events. Group research and publication of stories on important current topics.
JOUR 518 Multimedia Journalism II: Digital (2, Sp) Online story packages with multiple elements including text, visuals, audio, interactivity and navigation. Online ethics and basics of copyright law, design, typography, color, photo usage. Prerequisite: JOUR 509; concurrent enrollment: JOUR 514, JOUR 516.
JOUR 519 Advanced Magazine Writing (3, Fa) Reporting and preparation of articles for publication; analysis of magazine non-fiction markets; research and writing, techniques, and analysis of magazine markets.
JOUR 520 Advanced Broadcast Newswriting (3) Writing for broadcast, preparation and presentation. Responsibility and ethics of broadcast newswriting. Form and content of broadcast news presentation. Similarities and differences between media.
JOUR 521 Documentary Pre-Production (2, Fa) Pre-production of video documentary including selection of topic, diversity, ethical and legal problems, research and reporting techniques, interviewing, writing, balanced presentation, visual and audio literacy. Open only to journalism majors.
JOUR 522 Video Documentary Production (4, Sp) Production of video documentary including research and reporting techniques, writing, interviewing, field work, editing, legal issues, economics, aesthetics, balanced presentation, ethics, diversity and production problems.
JOUR 523 Public Radio Reporting (2, Fa) Reporting for public radio-style news: writing, newsgathering, editing, vocal delivery. Techniques applicable for broadcast or Web audio stories. Open only to journalism majors.
JOUR 524 Advanced Broadcast Reporting (4) Reporting and writing broadcast news; analysis and practical experience; role of the broadcast journalism reporter; similarities and differences between media; application of audio-visual equipment.
JOUR 525 Public Radio Documentary (4, Sp) Advanced production techniques for public radio-style reports: writing, sound, editing, narrative voice. Techniques applicable for broadcast features or Web audio documentaries. Prerequisite: JOUR 523.
JOUR 526 Advanced Broadcast News Production (3) Production of television news programs; preparation and treatment of form and content; procedures, problems and practice in planning and producing broadcast news materials.
JOUR 527 Multimedia Content Creation for Strategic Public Relations (3, FaSpSm) Covers the conceptualization and creation of strategy-based, engaging, primarily web-based multimedia content for use by organizations of all types. Prerequisite: JOUR 508 and JOUR 535.
JOUR 528 Summer Digital News Immersion (4, Sm) Three-week journalism immersion experience orients and familiarizes students with the best practices and standards of cutting edge multimedia, multi-platform fact-gathering, reporting and storytelling. Open only to journalism majors.
JOUR 529 International Journalism and Public Relations Seminar (2) Preparatory course for Annenberg’s summer international internships programs. Introduction to the history, politics, culture and media landscape of the internship country.
JOUR 530 Strategic Public Relations Management (3, Sp) An analytical, case study-based approach to strategic campaign planning, management and execution, with heavy emphasis on problem solving and the role of research.
JOUR 531L Fall Digital News Immersion (8, Fa) Tweet about, photograph, report and write/produce weekly news stories with audio and/or video and/or digital elements for publication via Annenberg’s converged news lab. Open only to journalism majors. Prerequisite: JOUR 528.
JOUR 532 International Public Relations (3) Public information policies and practices of national and supranational government units and national and multinational corporations involved in international relations.
JOUR 533 Web Journalism and Editorial Site Management (2, Fa) Report, edit, and manage a major news Website while operating its content management system; understand best standards and practices in online site management. Open only to journalism majors.
JOUR 534 Case Studies in Public Relations (3, Sp) Analysis of landmark and contemporary public relations cases; evaluation of current literature, programs, and professional personnel; identification of emerging issues.
JOUR 535 Writing for Strategic Public Relations (3, FaSpSm) Intensive focus on the specialized writing requirements of online, broadcast, print and other public relations media; includes content analysis of strategic public relations materials.
JOUR 536 Digital, Social and Mass Media Public Relations Strategies (3, FaSp) Analysis of shifting media environment; development and execution of multi-platform campaigns based on organizational goals and audience characteristics.
JOUR 537 Public Relations and Branding (3, Fa) Concept of branding, including brand definition, brand engagement, brand management and the role of public relations in creating brand value.
JOUR 538 Advanced Entertainment Public Relations (3, Sp) In-depth study of the creation and protection of reputations for entertainment properties of all types and the characteristics that distinguish it from other disciplines.
JOUR 539 Introduction to Investigative Reporting (2) Focus on basic investigative reporting; understand its history, how to access records, identify sources, use computer assisted reporting, report in a fair and ethical manner. Open only to journalism majors.
JOUR 540 International Journalism Seminar I (3) Historical perspective of foreign correspondence; examination of the working conditions, problems and consequences of reporting from abroad.
JOUR 542 Foreign Reporting (3) News stories analyzed, researched, and critiqued for validity and background; projects to include editorials, news stories, magazine articles or broadcast reports.
JOUR 545 International Internships in the Media (1, Sm) Intensive field experience at international news media and public relations organizations. Graded CR/NC.
JOUR 546 News and Numbers (2, Fa) An overview of the basic quantitative analysis tools and techniques essential to give perspective to a journalistic story or to put it in context. Open only to journalism majors.
JOUR 547 The Business of News (2, Fa) Analysis of how the business model of news organizations has evolved over time and, more importantly, how it is being reinvented for the future. Open only to journalism majors.
JOUR 550 Introduction to Online Publishing (3) Methods, theory and publishing of online news; HTML skills, graphics production and design theory.
JOUR 551 Intermediate Online Publishing (4, Sp) Advanced concepts in online publishing; focus on databases, editing, scripting and authoring applications for news Websites.
JOUR 552 Television Reporting and Production (2, Fa) Writing, reporting and producing content for video and digital platforms; similarities and differences between media; application of audio-visual and digital equipment. Open only to journalism majors.
JOUR 553 Coding and Programming for Storytelling (2, Fa) Sketch, design and code a website from scratch, using HTML, CSS and jQuery plug-ins to tell a rich multimedia story. Open only to journalism majors.
JOUR 555 Multimedia and Graphics in Online Publishing (4, Sp) Focuses on the process of creating multimedia, images and graphics for news storytelling on the Web; integration of interactive content, animation and video. Prerequisite: JOUR 551.
JOUR 556 Online Journalism Seminar (3, Sp) Writing and reporting for the Internet and other technology platforms; computer-assisted reporting; multimedia storytelling. Prerequisite: JOUR 551.
JOUR 560 Seminar in Mass Communication Law (2, Fa) Analysis of major elements of mass communication law, legal issues in contemporary mass communication, and the impact of legal trends on professional journalists. Open only to journalism majors.
JOUR 563 Promotional and Product Public Relations (3, Sp) Planning, managing and evaluating integrated communications campaigns utilizing public relations strategies in concert with advertising and other marketing disciplines; emphasis on research, case studies and campaign development.
JOUR 565 Corporate Public Relations and Reputation (3, Fa) Planning, managing and evaluating strategic public relations campaigns that achieve corporate business goals by effectively communicating with key constituencies and managing organizational reputation.
JOUR 566 Public Relations for Multicultural and Niche Audiences (2) Developing, managing and evaluating campaigns designed to reach audiences segmented by culture, lifestyle and other factors.
JOUR 568 Crisis Management in Strategic Public Relations (3, FaSpSm) Focuses on theories, concepts and practices in risk assessment, issues monitoring, and crisis anticipation/management in a wide variety of organizational contexts, and from multiple perspectives.
JOUR 569 Ethics in Public Relations (3) Application of public relations principles to ethical conduct in a business, government agency, non-profit organization or consulting entity; emphasis on applicable cases and dialogue.
JOUR 571 Advanced Sports Reporting (3, Fa) Seminar in how to report and write sports: news, previews, profiles, features, columns.
JOUR 572 Reporting on Entertainment and Popular Culture (3, Fa) Reporting about entertainment, popular culture and their impact on American society; survey of past media coverage and current practices.
JOUR 573 Graduate Journalism Practicum (4, Sm) Developing work experience through the M.S. in Journalism practicum. Open only to journalism majors.
JOUR 574 Sports and Society (3) Develop and refine print and multimedia skills to work as a sports journalist. Gain perspective, context and background in how sports intersect with society.
JOUR 575 Converged Media Center (4, Sp) Advanced multimedia news production; preparation and treatment of form and content; procedures, problems, ethics, and practice in operating a daily, 24-7 news outlet.
JOUR 576 The Image of the Journalist in Popular Culture Seminar (2, Sp) Study and analysis of the conflicting images of the journalist in popular culture and its impact on the public’s perception of the media and news gatherers.
JOUR 577 Monetization and the New Media (3) Understanding new media through an economic lens. Applying knowledge by creating, reporting and delivering a communications or business strategy model.
JOUR 578 Reporting on Globalization (3) Understanding globalization, its origins, history and major characteristics. Developing skills in reporting, describing, analyzing, and responding to globalization.
JOUR 579 Journalism Internship (1-2, max 2, FaSpSm) Field experience in journalism, public relations, or related field.
JOUR 580 Introduction to Specialized Journalism (2, FaSpSm) Understanding the role of specialized journalism and its changing role in U.S. news media; audience interest in areas of specialized coverage.
JOUR 581 Specialized Journalism: Research Methods (3, Fa) Advanced skills in the use of expert sources, scholarly resources, computer-assisted and investigative reporting in specialized journalism; social and ethical issues in specialized reporting.
JOUR 582 Specialized Journalism: Reporting Decisions (3, FaSpSm) Reporting and analysis of decision making; case studies and analytical tools in dissecting decisions for readers, listeners and viewers.
JOUR 583 Managing Communication in the Entertainment Industry (4, Fa) (Enroll in CMGT 543)
JOUR 584 Specialized Reporting: Education, Youth and Learning (3, Fa) Reporting and writing on education; survey of historical and contemporary issues affecting children, families and public education.
JOUR 585 Specialized Reporting: Religion (3, Sp) Reporting and writing on religion; survey of world religion, religion and public life — including politics, gender and science.
JOUR 586 Specialized Reporting: Science (3, Fa) Reporting and writing on science; survey of scientific research fields and evaluation of evidence and claims.
JOUR 587 Audience Analysis (4, Fa) (Enroll in CMGT 587)
JOUR 588 Cities, Climate and Risk (3, FaSpSm) Reporting and writing on urbanization, climate change and environmental harm.
JOUR 589 Specialized Reporting: The Changing U.S. Population (3, Fa) Reporting and writing on immigration and other forms of demographic change; survey of immigration, the journalism it has generated and the impact of coverage.
JOUR 590 Directed Research (1–12, FaSpSm) Research leading to the master’s degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.
JOUR 591 Arts Writing Practicum (3, Fa) Intensive writing workshop on the craft of arts criticism and persuasive writing of different arts genres.
JOUR 592 Specialized Journalism: Reporting the Arts (3, Fa) Reporting and writing on the arts; strategies for arts journalism in the digital era; survey of essays and reviews by great critics.
JOUR 593 Arts Criticism and Commentary (3, Sp) Writing workshops and independent fieldwork; development of critical skills to write socially valuable criticism and commentary about art, entertainment and culture. Prerequisite: JOUR 591.
JOUR 594abz Master’s Thesis (2-2-0, FaSpSm) Credit on acceptance of thesis. Graded IP/CR/NC.
JOUR 595 Critical Thinking: The Art and Science of Not Getting Fooled (3, Fa) Researching and writing about how not to get fooled as a journalist; includes research, writing and discussion. Open only to journalism and specialized journalism majors.
JOUR 596 Follow the Money: Business and Economics Reporting (3, Fa) Reporting and writing on business, economics and public finance; students produce a series of professional projects for publication. Open only to journalism and specialized journalism majors.
JOUR 597 Financial and Investor Communications (3, Fa) Provides a practical, working understanding of financial communications, concerned primarily with articulating a company’s value. This applies to matters of corporate image and financial/investment environment. Open only to public relations and strategic public relations majors. Prerequisite: JOUR 508.
JOUR 598 Journalism Capstone Project (2, Sp) Production of a journalism capstone project with multimedia elements for a master’s degree. Projects can be single stand-alone pieces, or series of pieces. Open only to Journalism majors.
JOUR 599 Special Topics (2–4, max 8, FaSpSm) Seminar in selected topics in journalism.