Courses of Instruction
Business Communication (BUCO)
BUCO 221 Cross-Cultural Business Communication for Non-Native Speakers (2, FaSpSm) Written, spoken and cultural business communication skills for non-native speakers of English. Emphasis on individualized skills development according to need. Graded CR/NC.
BUCO 252 The Art of Case Analysis and Presentation (2, FaSp) Develop analytical problem-solving and persuasive presentation skills to successfully analyze strategic business situations and convincingly argue your position in a competitive environment. (Duplicates credit in former BUCO 452.) Graded CR/NC. Prerequisite: BUAD 304.
BUCO 333m Communication in the Working World — Managing Diversity and Conflict (4, FaSp) Communication strategies to manage workplace diversity and conflict. Historical, social, legal precedents. Institutional barriers to diversity. Race, gender, sexual orientation, age, physical disabilities, culture.
BUCO 425 Public Communication in Ethics and Research (4, FaSp) Conduct research on ethical questions and other academic subjects. Analyze and present results to public audiences through publications, organized conferences, and competitions. Corequisite: WRIT 340.
BUCO 445 Oral Communication in Business (4, Fa) Oral reporting; management briefings; listening; interviewing; conference and committee leadership; employee training in communication; laboratory cases and simulations. Prerequisite: BUAD 302.
BUCO 452 The Art of Case Analysis and Presentation (2, max 6, FaSp) Develop analytical problem-solving and persuasive presentation skills to successfully analyze strategic business situations and convincingly argue your position in a competitive environment. Prerequisite: BUAD 304, WRIT 340.
BUCO 458 Managing Media: Publishing an Online Journal (4, FaSp) Student teams gain real-world experience in online publishing. Functioning like an internship, the class produces Insight Business (marshallinsight.com), participating in conferences, workshops, and client meetings.
BUCO 460 International Business Communication (4, FaSp) Interpersonal, cultural and organizational communication skills needed for international or global business settings. Recommended preparation: BUAD 302.
BUCO 485 Business Communication Management for Nonprofits (4) Communication environment; communication activities for fundraising and visibility; research and evaluation methods; grant proposals; strategies for communicating social mission to media, government and for-profit partners.
BUCO 485 Business Communication Management (4, Sp) Communication environment; managing communication activities; communication through intrafirm publications; research methods; report and proposal preparation; communicating institutional policy.
BUCO 533 Managing Communication in Organizations (3, FaSp) Analyze, design, develop, and present theory-based communication solutions and strategies to sophisticated interpersonal, group, organizational, and environmental communication issues and problems. Recommended preparation: GSBA 502 or GSBA 523 or GSBA 542.
BUCO 590 Directed Research (1-12, FaSpSm) Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.
BUCO 597 Business Field Project in Business Communication (1-6, FaSp) Individual or team projects solving real business problems for companies; situation analyses; research proposal composition; field research techniques; statistical analysis; oral and written presentations. Graded CR/NC.
BUCO 633 Communication for Doctoral Students: Foundations of Academic Writing (1, Sp) Academic writing for dissertations, conference papers, and journal articles. Graded CR/NC.
BUCO 634 Communication for Doctoral Students: Conference Papers and Presentation (1, Sm) Oral presentation skills for professional conferences and teaching. Graded CR/NC.
BUCO 635 Communication for Doctoral Students: Career Planning and Development (1, Sm) Preparation for the academic job market. Graded CR/NC.
BUCO 636 Communication for Doctoral Students: Tutorial (1, max 4) Individualized tutorial focusing on academic writing and presentation skills for dissertations, conference papers, and journal articles. Graded CR/NC. Open only to GSBA doctoral students. Prerequisite: BUCO 633 or BUCO 634 or BUCO 635.