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Courses of Instruction
Communication (COMM)
The terms indicated are expected but are not guaranteed. For the courses offered during any given term, consult the Schedule of Classes.
140x Nature and Impact of Communications (4, FaSp) Nature of communications and their impact upon people; examination of empirical evidence showing impact of media and the organization of media institutions. Not available for major credit.
200 Communication as a Social Science (4, FaSpSm) Social scientific inquiry into human communication; core theories of message production and reception in interpersonal, group and organizational contexts.
201 Communication as a Liberal Art (4, FaSpSm) Humanistic approaches to inquiry in communication; qualitative research techniques; core theories of message production and reception in social, political, cultural and mediated contexts.
202 Introduction to Communication Technology (4, FaSp) Survey of cultural, social, political, and economic impacts of new communication technologies, including written language, the printing press, the telephone, television, and cyberspace.
203 Introduction to Mass Communication Theory and Research (4, FaSp) Survey of mass communication research; history, content, effects, theories and policy implications of various media.
204 Public Speaking (4, FaSpSm) Principles and practices of effective oral communication; analysis of the speaking-listening process; selection and organization of speech materials; use of new presentation technologies.
205 Summer Communication Practicum (2, max 4, Sm) Students address communication issues in a field setting. They will evaluate communication practices using interview methodology. Projects are jointly evaluated by internship supervisor and professor. Open to communication majors only. Graded CR/NR. Prerequisite: COMM 200; recommended preparation: sophomore standing.
300 Foundations for the Study of Entertainment, Communication and Society (4) Theoretical foundation for understanding the construction, consumption, and consequences of entertainment from classical to contemporary times; situates entertainment within the ecology of information and communication. Recommended preparation: COMM 200, COMM 201.
301L Empirical Research in Communication (4, FaSp) Experimental and survey methods for communication study; basic statistical concepts, procedures, and tests. Prerequisite: COMM 200.
302 Persuasion (4) Theories and research in social influence; strategies and tactics of persuasive communications in such settings as politics, public relations, advertising, business.
303 Learning from Case Studies in Communication (4) Case study approaches to communication research; reliability, validity, generalizability, and ethics in qualitative social research; cases in communication policy and practices.
304 Interpersonal Communication (4) Analysis of face-to-face interaction; role of communication in the development, maintenance and destruction of relationships; communication processes in managing interpersonal conflict.
306 The Communication Revolution, Entertainment and the Arts (4) Explorations of the effect of digital technology on the entertainment business. Relationships among technology, economy, popular culture, entertainment and art.
308 Communication and Conflict (4) Nature and functions of communication in human conflict; development of communication skills for managing conflict productively in interpersonal, organizational and intercultural contexts.
310 Media and Society (4) Interplay between media and society, including family and children’s socialization, inter-group relations and community, pornography and violence, gender and race, media ethics, conduct of politics.
315 Health Communication (4) Behavioral approaches to health communication; communication competencies in health care settings, theories of risky behaviors, and behavioral change programs; special emphasis on AIDS-related issues. Recommended preparation: COMM 301L.
320 Small Group and Team Communication (4) Group process theories relevant to communicative behavior in small group/team settings, including information exchange, decision making, leadership, and meetings; student team projects testing theoretic propositions.
321 Communication in the Virtual Group (4) Communication processes in global computer networks; formation, maintenance, and decline of virtual groups; privacy and access; introduction to computer networks for communication students and researchers.
322 Argumentation and Advocacy (4, FaSpSm) Basic argumentation theory including analysis, research and evidence, case construction, refutation; discursive and visual argument; diverse fields of advocacy including law, politics, organizations, interpersonal relations.
324m Intercultural Communication (4) Cultural variables and social psychological processes that influence intercultural interaction; relationship between communication and culture in diverse settings including business, medicine, and education.
330 Rhetoric in Classical Culture (4) Theories of communication and persuasion in ancient Greece and Rome; cultural and social contexts of classical rhetorical theory; major historical figures and concepts. Recommended preparation: COMM 201.
335 Rhetoric in Contemporary Culture (4) Theories of communication and persuasion in contemporary society; cultural and social contexts of contemporary rhetorical theory; major theorists, concepts and controversies. Recommended preparation: COMM 201.
339 Communication Technology and Culture (4) Examination of philosophies and popular representations of technology from the origins of western culture to the present and identifies the complex attitudes toward technology.
340 The Cultures of New Media (4) Cultural implications of computer-mediated communication and related media. Ideological responses to media innovation; debates over artificial intelligence, virtual communities, and virtual reality. Recommended preparation: COMM 339.
345 Social and Economic Implications of Communication Technologies (4) Social and economic impacts of information and communication technologies; social factors that shape technological change; issues include access, privacy, freedom of expression, productivity, democratic control.
360 The Rhetoric of Los Angeles (4) Representations of Los Angeles communicated in diverse media; the city as a rhetorical text; analysis of cultural identities, art, architecture, and representations in popular culture.
363 Media Consumption (4) Theoretical approaches to the study of media consumption and audiences; examines international media and consumption practices; explores new media’s impact on consumption.
364 Comparative Media: United States and the United Kingdom (4) Cross-national approaches to the study of U.S. and U.K. media; focuses on news and entertainment media products; examines content, industries, technologies and audiences.
365 The Rhetoric of London (4) Examines the modern city as a communicative text with London as the case study; taught as a part of the Spring Semester in London program.
370 The Rhetoric of Ideas: Ideology and Propaganda (4) Techniques of propaganda in public discourse; communication strategies through which ideas become ideologies; case studies in wartime and corporate propaganda, imperialism, and cultural colonialism.
371 Censorship and the Law: From the Press to Cyberspace (4) (Enroll in JOUR 371)
372 The Image of the Journalist in Popular Culture (4) (Enroll in JOUR 375)
375 Business and Professional Communication (4, FaSp) Oral and written communication skills demanded in the workplace including informative and persuasive speeches; interviewing; team communication; and training material preparation. Recommended preparation: COMM 204.
380 Forensics Laboratory (1-4, max 8, FaSp) Directed individual research studies of contemporary problems. Supervised laboratory experience. Open only to members of the University debate squad.
382 Sports, Business and Media in Today’s Society (4) (Enroll in JOUR 380)
383m Sports, Communication and Culture (4) Rhetorical and critical approaches to sports and public discourse; application to sports organizations, the news and popular media; representations of gender and race in sports.
384 Interpreting Popular Culture (4, Fa) Popular culture as an indicator of cultural values, a producer and reflection of cultural meaning, and a means of communication; theory and case studies.
385 Survey of Organizational Communication (4) The role of information, persuasion, and meanings in organizations. Topics include organizational culture, leadership, decision-making, networks, power, diversity and the global workplace.
388 Ethics in Human Communication (4) Value perspectives on communication in varied settings: interpersonal, organizational, and public. Issues of truth and responsibility in family and social interactions, advertising, and governmental communication.
390 Special Problems (1-4, FaSp) Supervised, individual studies. No more than one registration permitted. Enrollment by petition only.
395m Gender, Media and Communication (4) Issues of gender in communication, including: media representations of femininity and masculinity; and gender’s role in communication at the interpersonal, public, and cultural levels.
401 Audience Analysis (4) Examines audience analysis methodologies including focus groups, shadow juries, surveys, test marketing and content analysis; application of statistical sampling procedures, data analysis, interpretation and presentation. Prerequisite: COMM 301L.
402 Public Communication Campaigns (4) Theory and research in public health communication campaigns; design, implementation, and evaluation; extensive discussion of historical case studies and reasons for success or failure.
411 Communication Criticism (4) Methods and functions of criticism in forms of public communication; historical-contextual, textual, and interpretive procedures; diverse theoretical approaches including formalism, dramatism, genre, and ideology. Prerequisite: COMM 201.
412 Communication and Social Movements (4) Social and political movements as rhetorical phenomena; ideology, organization, and influence of such movements as civil rights, “New Left,” feminism, “New Right,” environmentalism.
415 Design and Graphics in Online Publishing (2) (Enroll in JOUR 415)
417 Online Journalism Management (2) (Enroll in JOUR 417)
418 Multimedia Content in Online Publishing (2) (Enroll in JOUR 418)
421 Legal Communication (4) Analytical and communicative aspects of judicial argument; philosophy and techniques of jury trials, cross examination, and appellate advocacy; research, preparation, and presentation of case briefs. Prerequisite: COMM 322.
422 Legal Issues and New Media (4) Examines laws and regulatory policies shaping new media, especially the Internet; impact of regulation on development and use of communication technology.
424 Millennium in the Media (4, FaSp) The new millennium in history, religion and mass media. Utopian and apocalyptic conceptions of the future from oral culture to printing, film, broadcasting, and Internet. Recommended preparation: COMM 200, COMM 201.
425 Communicating Religion (4) Genres of religious communication, including sermon, prayer, ritual, polemic, and revival. Impact of technological and cultural change on religious advocacy, beliefs, and practices.
430 Global Entertainment (4) Survey of economic, political, and cultural dimensions of the global entertainment marketplace; focuses on the international production and distribution of media products and services. Prerequisite: COMM 300.
431 Global Strategy for the Communications Industry (4) Addresses the practical and theoretical aspects of the international economy that are most relevant to management strategy in the communications industry.
432 American Media and Entertainment Industries (4) Examines the history, technology, regulations and business practices of American broadcast and entertainment industries.
440 Music as Communication (4) Examines music’s unique characteristics as a communicative form and the cultural, economic, political and social influences in music interpretation and production.
450 Visual Culture and Communication (4) Examines issues of visual images in communication related to history, modernity, cityscapes, news media, advertising, evidence, science, digital technology, and globalization. Recommended preparation: AHIS 100, COMM 201, FA 150.
455 Advertising and Society (4) Examination of the role of advertising in contemporary society as an economic force and a cultural form of representation. Recommended preparation: COMM 200, COMM 201.
456 Entertainment, Marketing and Culture (4) Explores blurring of entertainment, marketing and culture in advanced information economies; intersections of culture and media and their social ramifications. Prerequisite: COMM 300; recommended preparation: COMM 200, COMM 201.
457 Children and Media (4) Explores construction of “childhood” in media and popular culture, including television, movies, video games, toys, magazines, and music. Examines children as a unique audience. Prerequisite: COMM 300; recommended preparation: COMM 200, COMM 201.
458m Race and Ethnicity in Entertainment and the Arts (4) Examines how race and ethnicity as social categories are shaped by communication media; focuses on how race and ethnicity sustain entertainment and media industries. Prerequisite: COMM 300; recommended preparation: COMM 200, COMM 201.
459 Fact and Fiction: From Journalism to the Docudrama (4) (Enroll in JOUR 459)
465m Gender in Media Industries and Products (4) Examination of the effect of gender stratification in media industries upon the cultural products they create, especially gender adn gender/race role portrayals.
466 People of Color and the News Media (4) (Enroll in JOUR 466)
467 Gender and the News Media (4) (Enroll in JOUR 467)
471 Communication Systems and Technologies (4) Provides technological literacy in areas such as radio, audio, video, switched communications systems, electrical circuits, and semiconductors.
472 Telecommunication Strategic Analysis (4) Provides a framework for strategy in the telecommunications industry, covering areas such as finance, marketing, and public policy.
473 Advanced Issues in Communication and Technology (4) Advanced level readings into human-computer interfaces; social interaction with artifacts; concept of presence, and emerging social and psychological issues of new communication and computer technologies. Prerequisite: 301L.
480 Nonverbal Communication (4) Theory and research; examination of the influence of environmental factors, physical behavior, and vocal cues on human communication.
486 Human and Technological Systems in Organizations (4) How communication and information technologies are linked to organizational control, design, cultures; technology and competitive advantage; ethics and policy issues; technology-mediated work. Recommended preparation: COMM 385.
487 Communication and Global Organizations (4) The role of communication in global organizations; information, networks, and communication technologies for global organizing; computer-based collaborative work and virtual organizations. Recommended preparation: COMM 385.
489 Campaign Communication (4) Problems in political communication: creating an informed electorate, use of mass media, factors in voter persuasion. Guest experts in political analysis, opinion polling, communication evaluation.
490x Directed Research (2-8, max 8, FaSp) Individual research and readings. Not available for graduate credit.
494x Research Practicum (2-4, max 4, FaSpSm) Students gain research experience in the design, implementation, analysis, and reporting of communication research. Students serve as research assistants to faculty members. Not available for graduate credit.
495 Honors Seminar (4, max 8, FaSp) Advanced study of issues in communication; recent developments in communication and rhetorical theories. Open only to students in COMM Honors Program. Recommended for seniors. Recommended preparation: COMM 301L.
496x Honors Internship (2-4, max 4, FaSp) Field experience in applying communication principles to settings in organizations, campaigns, law, or other contexts; analysis and assessment of issues and problems experienced. Not available for graduate credit. Open only to COMM honors students or COMM seniors with 3.0 GPA overall. Corequisite: COMM 301L.
497x Honors Thesis (4, FaSp) Writing of the honors thesis. Not available for graduate credit. Open only to COMM honors students; seniors only.
498 Ethical Issues in Entertainment and Communication (4) Examines social and political controversies over conflicting ethical standards for communication in a variety of media: mass-media, communication technology, and entertainment. Prerequisite: COMM 300; recommended preparation: COMM 200, COMM 201.
499 Special Topics (2-4, max 8) Selected topics in communication.
504x Seminar in Interpersonal Communication (4) Theories of communication behavior in relatively unstructured, face-to-face situations; examination of decoder-encoder, message, channel, and situational variables. Not available for Master of Communication Management students.
507 Information Management (4) Develops a conceptual framework for understanding information, uncertainty, knowledge, interpretation, and equivocality. Principles for managing information load, and communication networks information distribution, and decision making.
508x Power, Politics and Conflict in Communication (4) Human communicative behavior involving the creation and resolution of conflict in interpersonal, small group, and formal organizational settings. Not available for Master of Communication Management students.
509x Seminar in Classical Rhetorical Theory (4) Theories of rhetoric from the fifth century B.C. through the fifth century A.D.; emphasis on the Sophists, Plato, Aristotle, Cicero, Quintilian, and St. Augustine. Not available for Master of Communication Management students.
510 Communication, Values, Attitudes, and Behavior (4) Theory and research on value and attitude formation and change; consequences for communication and behavior.
511x Seminar in Contemporary Rhetorical Theory (4) Theories of rhetoric from the 18th century to the present; emphasis on Perelman, Burke, Habermas, Grassi, and Booth. Not available for Master of Communication Management students.
512x Seminar in Rhetorical Criticism (4) Theories and methods of assessing popular persuasive art forms such as contemporary drama, music, poetry, and journalism as well as traditional forms of public address. Not available for Master of Communication Management students.
513x Seminar in Neoclassical Rhetorical Theory (4) Theories of rhetoric from the fifth century A.D. through the 18th century; emphasis on dictamin, praedicandi, poetriae, Alquin, Ramus, Port-Royalists, Bacon, Campbell, Blair, and Whately. Not available for Master of Communication Management students.
514x Seminar: Social Movements as Rhetorical Form (4) Study of the rhetoric of social change; methodologies for analysis and appraisal; investigation of specific collective protest and reform movements. Not available for Master of Communication Management students.
515x Seminar in Postmodern Rhetorical Theory (4) Implications of postmodernity for rhetorical theory and criticism; issues of textuality, agency, and subjectivity in communication; study of selected postmodern figures. Not available for Master of Communication Management students.
516x Seminar: Feminist Theory and Communication (4) Implications of feminist theory for communication; topics include epistemology, critique of science/technology, women and language, feminist approaches to media and film, women and the workplace. Not available for Master of Communication Management students.
517x Seminar in Rhetorical Theory and Culture (4) Issues of culture in recent rhetorical theory; in-depth examination of representative idealist, pragmatist, structuralist, critical, and postmodern accounts of the symbolic construction of cultural forms. Not available for Master of Communication Management students.
518x American Public Address (4) History and criticism of major American speakers and speeches with reference to the social, political, and intellectual background of their times. Not available for Master of Communication Management students.
519x Seminar: Cultural Studies in Communication (4) Theoretical foundations, history, and development of cultural studies in communication; implications of issues of nationalism, colonialism, technologies, popular culture, and politics of bodies for communication. Not available for Master of Communication Management students.
521x Seminar in Argumentation (4) Foundation of critical deliberation; the nature of informal reasoning; logical and ethical problems; analysis and appraisal of naturalistic argument. Not available for Master of Communication Management students.
522x Seminar in Kenneth Burke’s Dramatistic Theory (4) Studies the contributions of Kenneth Burke, among the most significant figures in the development of contemporary rhetorical theory and criticism. Not available for Master of Communication Management students.
524x Seminar in Small Group Process (4) Contemporary theoretical models; problems in determination and measurement of variables in small group communication environments; assessment of recent research. Not available for Master of Communication Management students.
525x Humanistic and Social Scientific Approaches to Human Communication I (4, Fa) Overview of the humanistic and social scientific approaches to the study of communication; emphasis on rhetorical/critical and macro social scientific perspectives. Not available for Master of Communication Management students.
526x Humanistic and Social Scientific Approaches to Human Communication II (4, Sp) Overview of the humanistic and social scientific approaches to the study of communication; emphasis on macro and micro social scientific, symbolic and structural perspectives. Not available for Master of Communication Management students.
534 The Culture of New Technologies (4) In-depth approach to cultural impact of the Internet, multimedia, digital imaging, CD-ROM and virtual reality in context with photographic realism, artificial intelligence and virtual communities.
544 The Arts and New Media (4, Fa) Organization, economics, and policy of arts as affected by new technologies. Architecture, design, advertising, and fashion as context. Implications for arts promotion, management, and funding.
546 Seminar in Diffusion Theory and Research (4, 2 years) Diffusion of new ideas over time among the members of a system. Emphasis upon the spread and adoption of new communication technologies.
550x Research Methods in Communication I (4, Fa) Epistemological assumptions, design, and beginning methods of qualitative and quantitative analysis in communication research. Taught in Computer Lab. Not available for Master of Communication Management students.
552x Research Methods in Communication II (4) Developing expertise in field research, and experimental, quasi-experimental, and correlational methods in communication research. Taught in Computer Lab. Not available for Master of Communication Management students. Prerequisite: COMM 550x.
553 Political Economy of Global Telecommunications and Information (4) The political, economic, regulatory, and technological changes that are together creating a new world information economy. The politics of international telecommunications is emphasized.
554x Regression and Multivariate Communication Research III (4, 2 years, Fa) Advanced analysis of variance, regression models, path analysis, MANOVA, discriminant analysis. Taught in Computer Lab. Not available for Master of Communication Management students. Prerequisite: COMM 552x.
556x Advanced Communication Research IV (4, 2 years) Structural Equation Modeling, LISREL and Log Linear. Taught in Computer Lab. Not available for Master of Communication Management students. Prerequisite: COMM 554x.
562x Cognitive Approaches to Communication (4) Cognitive theory and research and its application to communication phenomena and processes. Not available for Master of Communication Management students.
570 Economics of the Communication Industries (4) The economic forces that determine the structure and outputs of communication and media industries, including newspapers, broadcasting, cable, and telecommunications.
575 Advocacy and Social Change in Entertainment and the Media (4) Examines how diverse groups (i.e., governmental agencies, advertisers, health organizations, advocacy groups, actors, social scientists) attempt to influence audiences through entertainment and traditional media channels.
580 Media and Politics (4) Mass media in American political life, including political reporting, election campaigns, non-electoral politics, and the media as a political issue.
582 International Communication: National Development (4) Roles of media institutions and communications behavior in national development, including political, economic, and social spheres; Western and non-Western conceptions of development processes.
584 Seminar: Interpreting Popular Culture (4) The use of semiotic, literary, psychoanalytic, and other approaches for describing and interpreting popular cultural phenomena, including television, advertising, film, music, and fashion.
585x Organizational Communication (4) Theory and research; field experience in analyzing and solving communication problems in organizations. Not available for Master of Communication Management students.
590 Directed Research (1-12, FaSpSm) Research leading to the master’s degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC. (Duplicates credit in former COMM 590).
594abz Master’s Thesis (2-2-0, FaSpSm) Credit on acceptance of thesis. Graded IP/CR/NC.
598 Practicum in Global Communication Research (4) Development and assessment of research into global communication; selection of appropriate research methodologies; and production of scholarly research. Open to M.A. in Global Communication students only.
599 Special Topics (2-4, max 8)
605 Advanced Macro Theories of Communication I (4, 2 years) Advanced macro theories of communication and culture creation/change; emphasis on structural-functionalism, neo-Marxism, critical theory, symbolic interactionism, phenomenology, post-structuralism, deconstruction.
610 Studies in Rhetorical Theory (4, max 12, FaSpSm) Problems in rhetorical theory and criticism; advanced, specialized interest areas of individual faculty on the frontiers of knowledge.
618 Mass Media Effects (4, Fa) Theoretical and research questions about mass communication effects; criticism and interpretation of current research and theory, and formulation of new theory.
620 Studies in Communication Theory (4, max 12, FaSpSm) Current problems in communication theory and research: advanced, specialized interest areas of individual faculty on the frontiers of knowledge.
625 Theory Construction in Communication (4, Sm) The nature of behavioral theories; conceptual and methodological problems in theory construction; application to contemporary issues in communication research.
629 Global Culture (4, Fa) Examines the relationship of culture to globalization, ranging from nationalism and colonialism to global cultural products, multinational cultural production, diasporic cultures, global media, and cosmopolitanism.
630 Communication Technology and Social Change (4) Impact of technological advances on human communication practices and theories; trends, forecasts, implications.
631x Minds and Media (4) Sociopsychological consequences of human interaction with media and computers; evolution of minds; effects of media forms and contents on cognition and affection; concept of presence. Not available for Master of Communication Management students.
635 Economics of Information (4) Applications of macro and microeconomic principles: economic role of the information sector; production, distribution, and pricing of information products; information in the functioning of markets.
636 Interpretive and Cultural Approaches in Organizational Communication (4, 2 years, Fa) Interpretive, critical and cultural research in organizational communication; emphasis on narrative approaches to ethnographic studies, critical essays, and quantitative intercultural research in organizational communication.
637 Current Readings in Organizational Communication (4, 2 years) Recent developments in organizational communication theory and research; emerging issues and methodologies; future directions.
638 Global, International and Intercultural Communication in Organizations (4, 2 years, Fa) Communication processes in global organizational transformation; influences of information technology, intercultural variables, and globalization on decision-making, operations and practices of international and transnational organizations.
640 Communication and Organizational Change (4, Fa) Analysis of communication and information networks in organizations and their relationships with communication technologies, organizational behavior, and management.
641 Organizations and Communication Technologies (4) Communication technology impacts on organizations; organizational influence on technology development and deployment; methods for organizational communication technology studies; critiques and implications for theory and research
645 Communication Networks (4, 2 years) Conceptual and analytic issues in network perspectives; emphasis on communication patterns, processes, content, influences and impacts.
646 Negotiating Boundaries in Environmental Research (2) Examines how environmental disciplines are discursively constructed; explores problems of utilizing scientific/technical results in policy-making arenas; and introduces strategic communication skills.
647x Seminar on the Network Society (4, Fa) Advanced research seminar examining the interaction between communication technology, society, economy, politics and culture from interdisciplinary and cross-cultural perspectives. Not available for Master of Communication Management students.
652 Field Research in Communication (4) Examines quantitative and qualitative field methods in communication research; survey development and scaling, content analysis, ethnographic study; quasi-experimental design; time series analysis.
660 Entertainment and Games (4) Contemporary meaning of “entertainment,” historical and cultural developments of entertainment; entertainment as psychological process of responding to/interacting with various media. Not open to Master of Communication Management students.
662 Video Games Research (4) History and content, motivation and selection, reception and reaction processes, and effects of video games; students conduct original research into video game usage and effects. Not open to Master of Communication Management students.
675 Independent Study (1-4, FaSpSm) A supervised course tailored to specific student interests. The professor and student develop a syllabus that permits exploration of advanced or specialized topics. Graded CR/NC.
694 Preliminary Research Paper (2, FaSpSm) Independent research designed to demonstrate the student’s ability to conceptualize, conduct, and present scholarly research. Parallel to COMM 794. Graded CR/NC.
790 Research (1-12, FaSpSm) Research leading to the doctorate. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC.
794abcdz Doctoral Dissertation (2-2-2-2-0, FaSpSm) Credit on acceptance of dissertation. Graded IP/CR/NC.
Communication management (CMGT)
500 Managing Communication (4) Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems. (Duplicates credit in former COMM 500).
501 Communication Management Pro-Seminar (4) Central issues of theory and practice in the management of communication; broad introduction to all areas of the program. Open to Master of Communication Management students only. (Duplicates credit in former COMM 501).
502 Strategic Corporate Communication (4) Roles, responsibilities and requirements of communication functions within corporations; design and implementation of communication plans; strategic message production for internal and external audiences. (Duplicates credit in former COMM 502).
503 Strategic Communication Consulting (4) Communication consulting skills including facilitation, training, presentation coaching, benefits writing, speech writing, and communicating organizational change; consulting basics, proposals, cost estimating, and final reports. (Duplicates credit in former COMM 503).
505 Communication in Work Settings (4) How work settings determine communication: basic structures of communication, influence of technology, social contexts, and physical space. Applications to management. (Duplicates credit in former COMM 505).
506 Images and Image Management (4) Examines images and image manipulation in communication, management and social control. Synthesizes work ranging from cognition and interpersonal behavior to mass media and popular culture. (Duplicates credit in former COMM 506).
511 Patient-Provider Communication: Interpersonal Experience, Message Design, and Informal Technology (4) Connections between health providers’ communication and patients’ well-being; consultation language, nonverbal behavior, physical settings, design of media messages, information technologies in patient education and care.
520 Social Roles of Communication Media (4) How mass media shape public images of groups, channel political power, promote consumption of goods. Social and political theories as tools in evaluating media impact. (Duplicates credit in former COMM 520).
528 Web Designs for Organizations (4) Students learn to assess organizations’ online needs, to examine the use of the Internet in terms of electronic commerce and global pressures, and design web page strategies. (Duplicates credit in former COMM 528).
530 Social Dynamics of Communication Technologies (4) Impact of television, satellites, computers, and other new technologies; competing theories about the role of technology in society; historical effects of introducing new technologies. (Duplicates credit in former COMM 530).
531 Communication and the International Economy (4, Fa) Examines the impact of global economic changes on communications industries, the political and economic forces shaping these industries and the roles of its managers. (Duplicates credit in former COMM 531).
532 Development of American Media Industry (4, Fa) Origins of American radio and television broadcasting industry and analysis of its development into the contemporary media industry; covers history, technology, regulation, and business practices. (Duplicates credit in former COMM 532).
533 Emerging Communication Technologies (4) Basics of multimedia; new forms of audio and video interactive technologies; computer communication networks; social, political, cultural, interpersonal, organizational issues related to emerging communication technologies. (Duplicates credit in former COMM 533).
535 Virtual Groups and Organizations (4) How electronic networks affect interpersonal and organizational communication; types of interactive media; issues related to cyberspace and virtual community; collaborative teams; business on global networks. (Duplicates credit in former COMM 535).
536 Team Communication and Leadership (4) Theories of effective team communication and leadership; case studies of effective and ineffective teams and leaders; teamwork and communication development; and distributed work teams.
540 Uses of Communication Research (4) Applications of both data and interpretation in communications management. Topics include: audience ratings, surveys, experimental tests of programs and campaigns, formative evaluation, secondary data sources. (Duplicates credit in former COMM 540).
541 Integrated Communication Strategies (4) Communication strategies for product marketing and advertising; communication’s role in developing domestic and international marketplaces; practical applications of persuasion theory. (Duplicates credit in former COMM 541).
542 Business Strategies of Communication and Entertainment Firms (4) Competitive analysis and strategic formulation of entertainment and communications firm; cases examine product differentiation, marketing, emerging networks and technological strategies for traditional and new media. (Duplicates credit in former COMM 542).
543 Managing Communication in the Entertainment Industry (4, Fa) Examination, application and critique of traditional and contemporary organizational communication theory as it applies to the entertainment industry’s unique internal and external environments. (Duplicates credit in former COMM 543).
545 Communication and Global Competition (4) How communication technologies are used to secure competitive advantage; how firms use communication systems to sustain effective positioning in an industry; convergence of communication industries.
547 Distribution of Recordings: Media, Retail and Online Channels (4) Cultural and critical analyses of radio and recording industry development and business strategy; influence of legal and regulatory institutions, impact of new forms of distribution. (Duplicates credit in former COMM 547).
548 Issues in Children’s Media (4) Historical review of children’s programming; programming genres; ethical and business issues of marketing to children; children’s uses of various media. (Duplicates credit in former COMM 548).
549 Case Studies in Digital Entertainment (4) Explores foundation of U.S. media policy in the digital age; students prepare White Papers on an urgent issue of contemporary digital media and entertainment policy. (Duplicates credit in former COMM 549).
557 Communication Policy in the Global Marketplace (4) Comparative analysis of various countries’ communication and information technology policies; examines developments in telecommunications, broadcasting, and entertainment industries and policy questions for global media marketplace. (Duplicates credit in former COMM 557).
558 The International Entertainment Marketplace (4) Global influences on entertainment industries (broadcasting, film, telecommunications, Internet, video games, and music); case analyses of specific organizations and geographic regions; impact on local cultures. (Duplicates credit in former COMM 558).
559 Globalization, Communication and Society (4) Comparative analysis of social, cultural and political impacts of communication technology and media; emphasis given to communication’s influence in the social dimensions of globalization. (Duplicates credit in former COMM 559).
560 Communications Policy (4) Evolving regulation of telephone, radio, television, cable, print, and other media. Major policy-makers and decision points in policy-making at local, state, national, and international levels. (Duplicates credit in former COMM 560).
565 Communication Law and Broadcasting (4) History and present status of broadcast regulations; emphases on First Amendment, character of regulatory agencies, impact of court decisions, influence of technological advances. (Duplicates credit in former COMM 565).
566 Communication Law and New Technologies (4) Development of law in newer technologies. Cases include cable television, low power television, direct broadcast satellites, teletext, video cassettes, telephone, data networks, computer regulation. (Duplicates credit in former COMM 566).
567 Internet Policy, Practice and Regulation (4) Examines how legal decisions impact commercial and personal uses of the Internet; regulatory responses to court decisions. (Duplicates credit in former COMM 567).
571 Communications Technologies (4) Basic technological concepts necessary to understand the workings of modern communications products and services, to include frequency, bandwidth, electricity, modulation, and digital conversion. (Duplicates credit in former COMM 571).
572 Telephone, Data, and Video Telecommunication Systems (4) Technological principles and workings of telephone, data, and video telecommunication systems. Issues for management and policy from a technological perspective. (Duplicates credit in former COMM 572.) Prerequisite: CMGT 571.
573 Evaluating Communication Needs (4) Participation as consultants in field projects. Use of organizational, interpretive, and statistical methods to design organizational communication systems is emphasized. (Duplicates credit in former COMM 573).
574 Tele-Media: A Strategic and Critical Analysis (4) Strategic and critical analyses of emerging and new communication technologies from historical, business, financial, consumer, and policy perspectives. (Duplicates credit in former COMM 574).
576 Communication Strategies for Conflict Management (4) Communication strategies for effective negotiation, mediation and facilitation of disputes; structures for public interventions; emergence of online dispute resolution systems. (Duplicates credit in former COMM 576).
581 Media in Social Services: Design and Evaluation of Campaigns (4) Theory and research issues in the use of media for changing behavior in health, public safety, welfare, and other areas of social services. (Duplicates credit in former COMM 581).
583 Social Marketing and Entertainment Education (4) Theoretical foundations of social marketing and entertainment education; uses of dramatic serials, telenovelas and animation to promote human rights; program design, evaluation. (Duplicates credit in former COMM 583).
586 Entertainment Media: Content, Theory, and Industry Practices (4) Examination of social scientific theory and research on patterns of media content; effects of mass media exposure on individuals and society; and industry practices. (Duplicates credit in former COMM 586).
587 Audience Analysis (4) Fundamental principles of audience research; critique of existing methodologies; implications for global audiences and mass media markets. (Duplicates credit in former COMM 587).
590 Directed Research (1-12, FaSpSm) Research leading to the master’s degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC. (Duplicates credit in former COMM 590).
591 Communication Internship (1-2, max 2, FaSpSm) Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems. Open to Communication Management, Progressive B.A., Communication/Master of Communication Management, and M.A., Global Communication students only. (Duplicates credit in former COMM 591).
592x Applied Communication Theory (1-2, max 2) Theory and practice of various communication topics. Master of Communication Management students may apply up to 2 units toward their degrees. Not available for degree credit for students in the M.A. and Ph.D. programs in Communication. Graded CR/NC. (Duplicates credit in former COMM 592x).
597 Communication Research Practicum (4, FaSp) Students design and produce an original project appropriate for their emphasis area within the Master of Communication Management degree; oral defense of project. Open to Master of Communication Management students only. (Duplicates credit in former COMM 597). Prerequisite: CMGT 540, CMGT 573 or CMGT 587.
599 Special Topics (2-4, max 8)
Public Diplomacy (PUBD)
502 Historical and Comparative Approaches to Public Diplomacy (4) Examines historical and comparative approaches to public diplomacy. Explores public diplomacy operations in public and private settings, by individuals and institutions. Reviews traditional, critical, war, and peace perspectives.
504 Global Issues and Public Diplomacy (4) Focuses on critical global issues/challenges that require some form of intervention from the international community. Taught with active leading strategies: case studies and “problem-based learning.”
508 The Rhetoric of War and Peace (4) Special exercise in “Think Tank” procedure that explores rhetorics of war and peace from a 21st century perspective.
510 Technologies and Public Diplomacy (4) Explores relationship between diplomacy and technological change. Emphasis on question of how new media may force us to rethink traditional frameworks of public diplomacy.
512 Cultural Diplomacy (4, Fa) Provides overview of formal cultural diplomacy and concentrates on ways in which non-governmental entities communicate across international boundaries and the effects of those interchanges.
514 Corporate Diplomacy (4, Fa) Provides basic public diplomacy and public relations tools for global organizations and their foreign publics.
516 International Broadcasting (4) History, context and practice of global international broadcasting strategies: technological and financial parameters that shape future international broadcasting strategies; use of radio, television, and Internet.
596 Practicum in Public Diplomacy Research (4) Development and production of original research-based project in the area of public diplomacy. Graded CR/NC.