PDF version of this chapterAreas of Concentration
Center for Management Communication
The importance of effective communication to the success of business leaders and organizations has increased exponentially in the age of globalization, the Internet and instant media reporting that takes business news to the world in seconds. Students selecting this concentration seek to develop communication theory, practice and skills that will help them advance themselves and their organizations regardless of their positions or industries.
Business leaders at all levels need the ability to communicate strategically in times of crisis or calm. Marshall students with a concentration in management communication increase the value of their business administration degrees with recognizable strengths in business presentations, business writing, interpersonal interactions, group processes and teamwork, persuasion and leadership.
To complete a management communication concentration, students must complete 16 units, at least eight of which must be BUCO courses. Students may elect to taylor their management communication concentration by combining 8 units of BUCO courses with 8 units of Marshall electives from other departments. Following are examples of course combinations that satisfy these requirements:
| Example 1: All BUCO Courses | units | |
|---|---|---|
| BUCO 333 | Communication in the Working World -- Managing Diversity and Conflict | 4 |
| BUCO 445 | Oral Communication in Business | 4 |
| BUCO 460 | International Business Communication | 4 |
| BUCO 485 | Business Communication Management | 4 |
| Example 2: BUCO and MKT courses | units | |
|---|---|---|
| BUCO 333 | Communication in the Working World -- Managing Diversity and Conflict | 4 |
| BUCO 460 | International Business Communication | 4 |
| MKT 410 | Personal Selling | 4 |
| MKT 450 | Consumer Behavior and Marketing | 4 |
| Example 3: BUCO and MOR courses | units | |
|---|---|---|
| BUCO 445 | Oral Communication in Business | 4 |
| BUCO 485 | Business Communication Management | 4 |
| MOR 421 | Social and Ethical Issues in Business | 4 |
| MOR 431 | Interpersonal Competence and Development | 4 |
In tailoring a management communication concentration, variations in a student's choice of business courses should be based on interests and career focus and should be discussed with Center for Management Communication faculty and Marshall undergraduate student advisors.