PDF reflects print version ofSchool of Communication
Graduate Degrees
Degree Programs
The School of Communication offers programs of study leading to a professional Master of Communication Management, a Master of Arts in Global Communication in collaboration with the London School of Economics, a Master of Public Diplomacy and research-oriented Master of Arts and Doctor of Philosophy degrees in Communication. The Master of Public Diplomacy combines the resources of the Annenberg School for Communication and USC College’s School of International Relations. In addition, special programs enable students to earn dual degrees in communication management and law (USC Gould School of Law) and in communication management and Jewish communal service (Hebrew Union College).The degree programs are designed to ensure that students are educated in substantive studies that constitute the discipline of communication and provide a basis for competing effectively in the job market.
All students seeking the degrees in communication management and global communication will take a range of courses that prepare them for successful professional management careers in communication-related businesses, organizations and fields.
All students pursuing the research-oriented degrees are required to take two theory courses that introduce them to inquiry in human communication and two research methods courses that acquaint them with the historical/critical and social scientific techniques available to conduct scholarly research. These requirements strengthen the student’s appreciation of the intellectual bases of human communication study and further the concept of a community of scholars and practitioners in the profession. Students specialize in one of five available tracks: rhetoric and political communication; media, culture and community; interpersonal and health communication; organizational communication; or information and society. In addition, students are encouraged to sample courses in the remaining tracks, thus obtaining an education of unparalleled breadth and depth.
Admission Requirements
Master of Communication Management, Master of Global Communication and Master of Public Diplomacy
The school accepts students from a broad range of academic backgrounds in social sciences, humanities, physical sciences or professional schools. Some are employed or have work experience in communication-related fields. Others apply immediately after completing baccalaureate degrees.Criteria: The faculty admission committees consider many criteria in the admission selection process: not only the academic record, but professional and work-related accomplishments may be taken into account. The minimum criteria is the equivalent of a U.S. bachelor’s degree and a 3.0 GPA for all undergraduate and graduate work completed. For admission to communication management and public diplomacy, scores on the General Test of the Graduate Record Examinations are required. (Applicants to the communication management degree program may submit Graduate Management Admissions Test scores in lieu of the GRE.) Scores on the Test of English as a Foreign Language (TOEFL) are required for applicants from non-English speaking countries. Letters of recommendations from those persons familiar with the applicant’s work -- either academically or professionally -- are required also. In addition, applicants must submit an Annenberg Graduate Application with a statement of purpose, transcripts of all previous college and university work attempted, resume and writing samples.
In addition to submitting applications to USC Graduate Admissions and Annenberg Admissions, applicants to the global communication degree program must apply to the London School of Economics. Participation in this degree program requires that students simultaneously but independently gain admission to LSE and USC. All students will begin their studies in London as the LSE.
Procedure: Admission is granted for fall for all graduate degree programs. In addition, communication management offers admission for spring and summer. Refer to the Annenberg Web site for application deadlines and filing periods.
Master of Arts and Doctor of Philosophy
Students may enter from a variety of academic fields and majors. Applicants whose undergraduate work was in fields other than communication may be admitted on the condition that adequate preparation in directly relevant areas is evident. Completion of a master’s degree in communication is not required for admission to the Doctor of Philosophy.Criteria: All applicants must submit an Annenberg Graduate Application with three letters of recommendation from faculty qualified to comment on their capacities for a rigorous program of studies. Completion of a basic descriptive statistics course is recommended. In addition, a personal sample, transcripts from all colleges/universities attended, resume, sample of scholarly writing and an Interest Survey Questionnaire are required.
Procedure: Admission is granted for the fall semester only. Please refer to the Annenberg Web site for application deadline. Applicants are strongly encouraged to take the Graduate Record Examination prior to November 1.
Degree Requirements
The Global Communication, Master of Arts in Communication and Doctor of Philosophy in Communication are awarded under the jurisdiction of the Graduate School. Refer to the Graduate School section of this catalogue and Requirements for Graduation section for general regulations. All courses applied toward the degrees must be courses accepted by the Graduate School.Master of Communication Management
Each student chooses a track and follows the course of study for that track. A faculty academic advisor assists the student to build on earlier academic and work experience in order to achieve desired professional goals.Residence
Students may pursue the Master of Communication Management (M.C.M.) on either a full- or part-time basis. Full time, the degree can be finished in one calendar year; part time, all degree work can be finished in one-and-a-half to two-and-a-half years. With permission from a School of Communication committee, a maximum of 4 graduate units may be transferred from another accredited institution.Foreign Language Requirement
There are no foreign language requirements for this degree.Research Tool Requirement
Students take one 4-unit research course as a prerequisite for CMGT 597 Communication Research Practicum. The list of approved research methods courses is available from the academic advisor.Course Requirements
Thirty-two units (usually eight courses) in approved graduate level course work are required. Students will take 4 units of a track core course. They will take 12 units from an elective list for their chosen track. They will take the research tool prior to the capstone Communication Research Practicum (CMGT 597). Of the remaining elective units, up to 8 may be taken at USC outside the School of Communication; these courses must be approved by the M.C.M. director and may be selected from a variety of disciplines, depending upon student needs and career interests. All remaining course work must be chosen from Annenberg School offerings, either from the M.C.M. course list or from approved electives.Graduate Certificate in Entertainment Communication Management
This certificate program is for students holding master’s degrees who wish to pursue or expand careers in the entertainment industry. Students will study the latest areas of entertainment-related research, theory and application. They will have a strong grounding in the theory, roles, issues and effects of entertainment as well as the impact of entertainment and new entertainment technologies on society, behavior and the entertainment industry.Students take 16 units of graduate course work beyond the master's degree, of which 4 units may be cognate courses. Students should see an Annenberg School for Communication student advisor for the current list of approved courses. A partial list of courses include:
| COMM 575 | Advocacy and Social Change in Entertainment and the Media | 4 |
| CMGT 542 | Business Strategies of Communication and Entertainment Firms | 4 |
| CMGT 543 | Managing Communication in the Entertainment Industry | 4 |
| CMGT 547 | Distribution of Recordings: Media, Retail and Online Channels | 4 |
| CMGT 548 | Issues in Children’s Media | 4 |
| CMGT 558 | The International Entertainment Marketplace | 4 |
| CMGT 581 | Media in Social Services: Design and Evaluation of Campaigns | 4 |
| CMGT 583 | Social Marketing and Entertainment Education | 4 |
| CMGT 586 | Entertainment Media: Content, Theory and Industry Practices | 4 |
Graduate Certificate in Health Communication Management
This certificate program is for students holding master’s degrees who wish to pursue or expand careers in health communication. Students will study the most recent theoretical and practical developments in the area of health communication and how this information can be used to improve public health as well as individual behavior.Students take 16 units of graduate course work beyond the master's degree, of which 4 units may be cognate courses. One course must be from preventive medicine, public health, pharmacology or other health science program which focuses on “what is communicated” in health communication. Students should see an Annenberg School for Communication student advisor for the current list of approved courses. A partial list of courses includes:
| COMM 510 | Communication, Values, Attitudes, and Behavior | 4 |
| COMM 575 | Advocacy and Social Change in Entertainment and the Media | 4 |
| CMGT 520 | Social Roles of Communication Media | 4 |
| CMGT 541 | Integrated Communication Strategies | 4 |
| CMGT 548 | Issues in Children’s Media | 4 |
| CMGT 581 | Media in Social Services: Design and Evaluation of Campaigns | 4 |
| CMGT 583 | Social Marketing and Entertainment Education | 4 |
| CMGT 599 | Special Topics | 2-4, max 8 |
Graduate Certificate in International and Global Communication Management
This certificate program is for students holding master’s degrees who wish to pursue or expand careers in international and global communication management. Students will study the latest developments in information and communication technologies, regulations and policies, and industry practices within a global context.Students take 16 units of graduate course work beyond the master's degree of which 4 units may be cognate courses. Students should see an Annenberg School for Communication student advisor for the current list of approved courses. A partial list of courses include:
| COMM 553 | Political Economy of Global Telecommunications and Information | 4 |
| COMM 582 | International Communication: National Development | 4 |
| CMGT 531 | Communication and the International Economy | 4 |
| CMGT 557 | Communication Policy in the Global Marketplace | 4 |
| CMGT 545 | Communication and Global Competition | 4 |
| CMGT 558 | The International Entertainment Marketplace | 4 |
| CMGT 559 | Globalization, Communication and Society | 4 |
| CMGT 583 | Social Marketing and Entertainment Education | 4 |
Graduate Certificate in Marketing Communication Management
This certificate program is for students holding master’s degrees who wish to pursue or expand careers in marketing communication. Students will study the latest developments in marketing communication research and theory and the application to marketing communication issues.Students take 16 units of graduate course work beyond the master's degree, of which 4 units may be cognate courses. Students should see an Annenberg School for Communication student advisor for the current list of approved courses. A partial list of courses includes:
| COMM 510 | Communication, Values, Attitudes, and Behaviors | 4 |
| COMM 584 | Seminar: Interpreting Popular Culture | 4 |
| CMGT 502 | Strategic Corporate Communication | 4 |
| CMGT 541 | Integrated Communication Strategies | 4 |
| CMGT 548 | Issues in Children’s Media | 4 |
| CMGT 581 | Media in Social Service: Design and Evaluation of Campaigns | 4 |
| CMGT 587 | Audience Analysis | 4 |
| CMGT 599 | Special Topics | 2-4, max 8 |
Graduate Certificate in New Communication Technologies
This certificate program is for students holding master’s degrees who wish to pursue or expand careers in communication technologies. Students will study the latest developments in new communication and media technologies and their application in a variety of organizational and social contexts.Students take 16 units of graduate course work beyond the master's degree, of which 4 units may be cognate courses. Students should see an Annenberg School for Communication student advisor for the current list of approved courses. A partial list of courses includes:
| COMM 534 | The Culture of New Technologies | 4 |
| COMM 544 | The Arts and New Media | 4 |
| CMGT 528 | Web Design for Organizations | 4 |
| CMGT 530 | Social Dynamics of Communication Technologies | 4 |
| CMGT 533 | Emerging Communication Technologies | 4 |
| CMGT 535 | Virtual Groups and Organizations | 4 |
| CMGT 547 | Distribution of Recordings: Media, Retail and Online Channels | 4 |
| CMGT 566 | Communication Law and New Technologies | 4 |
| CMGT 571 | Communications Technologies | 4 |
| CMGT 574 | Tele-Media: A Strategic and Critical Analysis | 4 |
| CMGT 599 | Special Topics | 2-4, max 8 |
Graduate Certificate in Strategic Corporate and Organizational Communication Management
This certificate program is for students holding master’s degrees who wish to pursue or expand careers in corporate communication and communication consulting. Students will study the latest developments in organizational communication research and theory and the application to business communication issues.Students take 16 units of graduate course work beyond the master's degree, of which 4 units may be cognate courses. Students should see an Annenberg School for Communication student advisor for the current list of approved courses. A partial list of courses include:
| COMM 510 | Communication, Values, Attitudes, and Behavior | 4 |
| CMGT 500 | Managing Communication | 4 |
| CMGT 502 | Strategic Corporate Communication | 4 |
| CMGT 505 | Communication in Work Settings | 4 |
| CMGT 535 | Virtual Groups and Organizations | 4 |
| CMGT 573 | Evaluating Communication Needs | 4 |
| CMGT 576 | Communication Strategies for Conflict Management | 4 |
| CMGT 599 | Special Topics | 2-4, max 8 |
Master of Arts in Global Communication
As the globe “shrinks” through communication and information technology, the perspectives of different cultures, transnational industries and global media become more and more important. The London School of Economics and Political Science (LSE) collaborates with the Annenberg School for Communication to provide the course work necessary for students to become fully engaged with the phenomenon of global communication through this double master’s degree program. Upon satisfaction of all program requirements, students will be awarded a Master of Arts (M.A.) in Global Communication by USC as well as a Master of Science (M.Sc.) in Global Media and Communications, by the LSE.Residence
This is a two-year program during which students spend their first year at the LSE and their second year at USC.Foreign Language/Research Tool Requirements
There are no foreign language requirements. Students take a one-term research methods course as part of their course work at the LSE.Course Requirements
The Master of Arts in Global Communication requires 42 units; 18 units earned at LSE and 24 units earned at USC.Year at LSE: The LSE academic year has three terms. Students will complete classes approved by faculty at the LSE. Students must earn at least 3 units at LSE, which articulates to 18 units at USC.
Year at USC: Students must complete COMM 598 as well as 20 elective units (5 courses) from the School of Communication graduate curriculum, excluding COMM 525, COMM 526, COMM 550 and COMM 552. Students may choose one of their elective courses from a department outside Annenberg with the approval of their advisors.
Students will produce a final research project on global communication that will be the product of work done both at the LSE and Annenberg. Students complete a research project during the summer after their year at the LSE for which grades are awarded by LSE faculty. A passing grade is required. They will continue to develop this project during the year at Annenberg in COMM 598 and must earn a grade of B minus or higher.
Master of Arts in Communication
Individuals seeking the Master of Arts in Communication are expected to acquire and demonstrate a general knowledge of human communication, including humanistic and social scientific approaches.The program, arranged in consultation with the school’s coordinator of doctoral studies, provides two options: degree with comprehensive examination requires a total of 32 units (normally eight courses), including core courses COMM 525, COMM 526, COMM 550 and COMM 552 and four electives. Degree with thesis requires successful completion of core courses, three electives and 4 units of COMM 594ab Master’s Thesis.
Not more than two approved 400-level courses may be applied to a student’s program and a maximum of 4 semester units with grades of B or better may be accepted by transfer from another institution of higher learning. The minimum acceptable GPA for successful completion of this program is 3.0.
The majority of students choose the comprehensive examination option. The examination consists of six hours of writing, taken on two different days. Permission to take an M.A. degree with thesis can be obtained only by application to the school screening committee.
Master of Public Diplomacy
The Master of Public Diplomacy combines the resources of the Annenberg School for Communication and USC College’s School of International Relations. This program is designed for students who already have a substantial undergraduate background in social sciences or relevant professional experience in subjects such as communication, film and media sciences, journalism, political science, public relations and international relations. Students in the program may decide to emphasize public diplomacy training most appropriate for a career in public service, the corporate world or in a nongovernmental organization (NGO) working in the ever-expanding global civil society. Students interested in this program are required to take the Graduate Record Examinations (GRE).Requirements for the completion of this degree program are 48 units. Additionally, students must complete a substantive paper or alternative project.
| Public diplomacy requirements | units | |
|---|---|---|
| PUBD 502 | Historical and Comparative Approaches to Public Diplomacy | 4 |
| PUBD 504 | Global Issues and Public Diplomacy | 4 |
| PUBD 596 | Practicum in Public Diplomacy Research | 4 |
| communication and International relations requirements | Units | |
|---|---|---|
| COMM 519 | Seminar: Cultural Studies in Communication | 4 |
| COMM 553 | Political Economy of Global Telecommunications and Information | 4 |
| IR 502 | Conflict and Cooperation | 4 |
| IR 521 | Introduction to Foreign Policy Analysis | 4 |
| Internship | units | |
|---|---|---|
| IR 591 | Field Study | 4 |
| Public Diplomacy Toolbox Courses | Units | |
|---|---|---|
| Choose three (12 units): | ||
| PUBD 508 | The Rhetoric of War and Peace | 4 |
| PUBD 510 | Technologies and Public Diplomacy | 4 |
| PUBD 512 | Cultural Diplomacy | 4 |
| PUBD 514 | Corporate Diplomacy | 4 |
| PUBD 516 | International Broadcasting | 4 |
| Elective courses from area studies, business, public policy, communication or journalism | units | |
|---|---|---|
| Choose any two from the following (8 units): | ||
Aspects of Public Diplomacy Theory and Practice | ||
| ACCT 509 (4), BUCO 533 (3), BUCO 597 (1-6), COMM 514x (4), COMM 618 (4), COMM 629 (4), COMM 638 (4), COMM 647x (4), CTCS 502 (2), GSBA 523 (2-3), GSBA 553 (3), HIST 565 (4), MOR 470 (4), MOR 492 (4), PEPP 539 (4), PEPP 695 (2), POSC 512 (4), PUAD 685 (4) | ||
Area Studies | ||
| GSBA 580 (1.5), GSBA 582 (3), HIST 515 (4), HIST 517 (4), HIST 525 (4), HIST 535 (4), HIST 536 (2 or 4), HIST 540 (4, max 8), IR 551 (4), IR 552 (4), IR 556 (4), IR 557 (4), IR 561 (4), IR 563 (4), IR 581 (4), POSC 630 (4), POSC 632 (4), POSC 633 (4), POSC 634 (4), POSC 636 (4), POSC 637 (4) | ||
Communication Methods and Theory | ||
| COMM 519x (4), COMM 553 (4), COMM 575 (4), COMM 582 (4), COMM 584 (4), CMGT 520 (4), CMGT 559 (4), CTCS 504 (2), CTCS 510 (4, max 8), CTPR 561 (4), CTWR 517 (2), HIST 587 (4), IOM 543 (3), MOR 469 (4) | ||
International Relations Theory and Policy | ||
| IR 502 (4), IR 505 (4), IR 506 (4), IR 509 (4), IR 521 (4), IR 524 (4), IR 544 (4) | ||
Doctor of Philosophy in Communication
Students in the doctoral program learn theories that guide research into communication processes and effects and into institutions and technologies that lend pattern to communication. Applicants for the Ph.D. are expected to acquire and demonstrate humanistic and behavioral knowledge of communication while acquiring skills requisite to scholarly research in the discipline.Screening Procedures
Student progress is carefully monitored by the School of Communication faculty. Students are normally screened at the end of their first year of graduate study. At that time they must have completed no fewer than 16 and no more than 24 units, including COMM 525, COMM 526, COMM 550 and COMM 552. Students are evaluated on subject matter competence, teaching potential and their ability to conduct independent research. Upon successful passage of the screening procedure, the student has 30 days in which to form a guidance committee.Course Requirements
The student is required to take a minimum of 64 units (normally 16 courses) and write an approved dissertation. Four core courses -- COMM 525, COMM 526, COMM 550 and COMM 552 -- and COMM 794ab Doctoral Dissertation are required for all students.Students specialize in one of five tracks by completing a minimum of three courses (12 units) in one of the following:
(1) Rhetoric and Political Communication:
COMM 509, COMM 511, COMM 512, COMM 513, COMM 514, COMM 515, COMM 517, COMM 518, COMM 521, COMM 522, COMM 580, COMM 610;
(2) Media, Culture and Community:
COMM 516, COMM 519, COMM 534, COMM 544, COMM 575, COMM 580, COMM 584, COMM 605, COMM 618, COMM 620, COMM 629, COMM 660, COMM 662, CMGT 587, COMM 599;
(3) Interpersonal and Health Communication:
COMM 504, COMM 510, COMM 524, COMM 562, COMM 620, COMM 625, CMGT 587, COMM 599;
(4) Organizational Communication:
COMM 508, COMM 585, COMM 620, COMM 635, COMM 636, COMM 637, COMM 638, COMM 640, COMM 645;
(5) Information and Society:
COMM 546, COMM 553, COMM 570, COMM 582, COMM 605, COMM 620, COMM 630, COMM 631, COMM 635, COMM 645, COMM 647, COMM 660, COMM 662.
In addition, students must take at least two courses in one other track outside their specialization (8 units total). Students also pursue an approved cognate elective program of study in which at least two courses (normally 8 units) are taken in a related field outside the Annenberg School. Students entering the School of Communication with a master’s degree may, with permission, apply part of their previous graduate course work to the cognate requirement. Students in the organizational communication track are required to take at least two methods classes in addition to the core courses, COMM 550 and COMM 552. If taken in a department or unit other than the School of Communication, these courses cannot also be counted toward the student’s cognate requirement.
Research Tool Requirement
Doctoral students are expected to demonstrate methodological competence in an area of specialization prior to taking the qualifying examination. Such competence is usually demonstrated through course work (the successful completion, with grade B or better, of selected course work in addition to their content courses that is approved by the Ph.D. guidance committee taken in the school and/or related departments), and by completion of a preliminary research project. Under special circumstances, students with an exceptional prior background in research methods may demonstrate their competence by successfully passing a research tool examination designed and administered by the Ph.D. guidance committee.Guidance Committee
This committee is composed of five USC faculty members, at least three of whom are from the School of Communication. Students are expected to work closely with the members of their guidance committee, especially their committee chair, in selecting advanced course work and shaping areas of interest and research. In addition to helping the student plan a program, the committee administers the oral portion of the qualifying examination and approves the dissertation committee.Qualifying Examination
Qualifying examinations for the Ph.D. usually are taken in the third year of study following completion of all required courses and a preliminary research paper. The examination includes both written and oral portions. The written portion is composed by committees of faculty in the relevant areas of study; the oral portion is administered by the student’s guidance committee. Students must pass both portions to be advanced to candidacy. Students must confer with their guidance committee chair, not later than the second week of the semester during which the examinations are to be taken, regarding distribution of written examination hours among subject matter areas.Doctoral Dissertation
The dissertation is an original research project contributing to knowledge about human communication and should demonstrate a high level of competence in methodologies of scholarly inquiry.Defense of Dissertation
Dissertations are defended in a formal meeting with the three-member dissertation committee. The school prefers that the defense oral be taken prior to final typing so that recommended changes can be made in the final manuscript.Dual Degree in Law (J.D.) and Communication Management (M.C.M.)
Academic training in law and in communication management provides a powerful background for careers in either business or government life. The USC Gould School of Law and the School of Communication collaborate in a program that enables these educational opportunities. Students complete both the J.D. and the Master of Communication Management in three years, the time normally required for the law degree alone.Students must complete 20 units (five courses) of communication courses at the School of Communication: one core class from the student’s preferred track; one method course; CMGT 597; and the remaining two courses may be from either core or elective offerings.
To earn the J.D., all students (including dual degree students) must complete 35 numerically graded law units at USC after the first year. The associate dean may make exceptions to this rule for students enrolled in law school honors programs.
First Year: Required law school courses.
Second and Third Years: 20 units of communication courses; 38 units of law courses, of which 8 units must be approved as appropriate for acceptance by the School of Communication toward its degree.
All students take CMGT 597 in the third year.
Application to pursue the dual degree should be made before completion of 15 units of work in law or 8 units toward the M.C.M. Admission by the law school to its J.D. degree will be evaluated as a substitute for GRE scores.
Dual Degree in Communication Management/Jewish Communal Service
The dual degree program, Communication Management/Jewish Communal Service, offers students the academic opportunity for advanced study of how sophisticated communication processes and technologies can impact nonprofit social services. The program has been developed by the Annenberg School for Communication and Hebrew Union College’s School of Jewish Communal Service to combine the study of communication theory, processes and technologies with postgraduate education in communal service. The goal of this program is for graduates to perform more effectively in the nonprofit sector, having received specific training in areas such as organizational communication, media impacts and policy.Students of this program are admitted separately to each school. Four of the 54 required credits of graduate course work at Hebrew Union College are used to fulfill the School of Communication’s cognate option. In addition, the student will complete 24 credits of the school’s course work including CMGT 597, as well as the Hebrew Union College thesis requirements.
In addition to applying to the Annenberg School for Communication, those interested in this program should contact the Office of Admissions, Hebrew Union College-Jewish Institute of Religion, 3077 University Avenue, Los Angeles, CA 90007-3796 for comprehensive information about its requirements.