Bachelor of Science

The Marshall School of Business offers curricula leading to the undergraduate degree Bachelor of Science with a major in Business Administration or Accounting. Information on graduate and dual degree programs is contained in this section.

The curricular requirements for the Bachelor of Science degree fall into two parts: lower division (first and second years) and upper division (third and fourth years).

In the first two years, all students share a common curriculum designed primarily to provide a sound general education in basic liberal arts subjects. In addition, students complete prerequisite courses that form the foundation for upper division course work in business. In the last two years, students devote most of their study to the field of business.

Sometimes there are legitimate reasons for exceptions to the policies, rules and procedures. A petition process for the university and the school exists to handle requests for such exceptions. To keep misunderstandings to a minimum, a student should ask for written and signed statements to be placed in the student’s file.

Admission

In order for students to develop a sound liberal arts foundation and to encourage an exploration of a wide range of majors, freshmen, except as noted below, are not generally admitted directly to the Marshall School of Business. Usually, students are admitted to the College of Letters, Arts and Sciences as “pre-business” majors, although this is not a prerequisite for admission to the business school in the junior year. However, certain students are admitted directly into the school as freshmen through the Business Scholars Program. Admission under this program is based on scholastic merit reflected in combined SAT scores and high school GPA. Students qualifying for admission under this program are notified by letter following submission of their USC application, where business was indicated as their first choice of major.

Students admitted through this program are permitted to take certain business courses in their freshman and sophomore years. In addition, special academic advisement, guest lectures, alumni mentoring and symposia are features of this program.

All pre-business majors are expected to complete at least one prerequisite requirement each semester until admitted to the Marshall School of Business. Pre-business students are also expected to begin their math requirements during their freshman year and, at the very least, complete MATH 117 by the end of the first year with a grade of C or better. Admission to the program is determined based on three major criteria: (1) GPA in prerequisite courses (WRIT 140; MATH 117, 118, 218; ECON 203 and 205; and ITP 101x); (2) overall GPA; and (3) other factors such as leadership, community service, work experience and involvement in extracurricular activities. Strong emphasis is placed on prerequisite courses. Students should note that repeated prerequisite courses without substantial grade improvement will not positively influence eligibility for admission.

Students applying to the program who successfully complete the prerequisites with grades of B or better and maintain an overall GPA of at least 3.0 will be accepted. Students who do not meet these standards may apply and may be admitted depending upon other eligibility factors (cited above), student demand and space availability.

A student applying directly to the Marshall School of Business as a transfer from another institution will be more competitive with a 3.0 GPA. Transfer students will be admissible without having completed the equivalent of MATH 218 since most colleges do not offer this course. These students will be expected to complete this course during their first semester of enrollment.

All questions regarding eligibility, admissions criteria or the admissions process should be directed to the Marshall School of Business Admissions Office, Bridge Hall 105, (213) 740-8885.

Students who have not been admitted to the Marshall School of Business may complete a maximum of 20 business units at USC. No further course work may be taken until admitted. Students who complete the maximum number of units without gaining admission to the school will be advised to select another major. Students are encouraged to consult the school’s Undergraduate Student Affairs Office, Bridge Hall 104, (213) 740-0690, for advisement and assistance in planning a program that will satisfy general education requirements and prerequisites required for admission.

The Marshall School of Business offers two degrees: the Bachelor of Science in Business Administration and the Bachelor of Science in Accounting. Students who are admitted to the Bachelor of Science in Business and, at a later date, wish to change to the Bachelor of Science in Accounting, should contact the Leventhal School of Accounting. If the minimum grade requirements of the Leventhal School of Accounting are met, a change of degree request will be approved. Students admitted to the B.S. in Accounting who wish to change to the B.S. in Business should also contact the Marshall School of Business Admissions Office, Bridge Hall 105, for the official change in degree objective.

Marshall Honors Program

The Marshall Honors Program is open to all majors in business. Freshmen entering the Marshall School as business and accounting scholars may be admitted directly into the Marshall Honors Program. Continuing USC students and transfer students may also apply for admission to the program. Admission requires a minimum overall GPA of 3.5 for continuing USC students and a 3.7 GPA for transfer students, as well as approval by the academic director of the Honors Program. Successful completion of the program requires a minimum GPA of 3.5 in all business courses as well an overall 3.0 USC GPA.

Advisement

Academic advisement is provided through the Marshall School of Business Student Affairs Office in Bridge Hall 104, (213) 740-0690. Pre-business and business students will be required to meet with an academic advisor before registering and this requirement will be in effect until 24 USC units are completed. However, all students are encouraged to see an academic advisor on a regular basis. A record of each student is kept on file in Bridge Hall 104. Appointments for advisement may be scheduled at most times during the academic year. However, during busy times such as the preregistration, registration and drop/add periods, advisors may be available on a walk-in basis only.

Business Link Programs

The Marshall School of Business recognizes the importance of integrating education with experience. The Business Link Programs provide business school undergraduates with assistance in finding internships, focusing on career issues and obtaining guidance from successful alumni. Students who actively participate in Business Link Programs maximize their opportunities for professional development and employment after graduation.

Internships have become an important part of successful career paths in the 1990s. Interns meet potential employers, develop a knowledge of exciting career fields, acquire a maturity of outlook and the experience that is sought by America’s most prestigious firms. Interns must be enrolled in the business school and must maintain a grade point average of 2.5 or better to participate.

Students who take an active part in the Career Advantage Program, a mentoring program, are teamed with a small group of other students and an executive “coach” for career guidance and networking support. These students enter the job market after graduation with important networking skills and extended knowledge of the variety of career possibilities that business and industry have to offer.

In addition to these programs, Business Link offers students assistance in developing and enhancing resumes and cover letters, guidance in exploring career possibilities, support and direction in industry and company research, and interviewing techniques. For further information, contact Business Link, Bridge Hall 100-D, (213) 740-5705.

Honor Societies

Beta Gamma Sigma is the national honor society for business students. The Marshall School of Business chapter has been active since 1923. Juniors in the top five percent of the class and seniors in the top 10 percent of the class are eligible to join. For further information, contact the Undergraduate Student Affairs Office, Bridge Hall 104.

Registration

Students may register for business courses directly by using the Touch-Tone system, according to their scheduled appointment times. Appointment times are based on number of units completed, i.e., seniors have the first opportunity to register for a course. Therefore, it is important that students register as soon as their appointment time allows or their priority standing will be lost.

There is a high demand for all required business classes as well as many electives. As a result, the Marshall School of Business maintains wait lists for all classes. Students may be put on the wait list in Bridge Hall 104. However, students may not be on a wait list for one section of a course and enroll in another section of the same course. It should be noted that being on a wait list does not guarantee a seat in a class. Therefore, students are strongly advised to register in an open class whenever possible.

Many required core classes have mandatory Friday labs and students can expect that they may have a class schedule that meets up to five days a week. Outside work commitments and other activities should be planned accordingly.

Transferring College Credit

Community College Courses

USC has established articulation agreements with all community colleges throughout California. Most academic courses are acceptable for transfer credit from a two-year school, but students will not receive credit for remedial course work. Courses that do not appear on the articulation agreement are not transferable. A maximum of 64 semester units may be transferred from community colleges. Check with the Degree Progress Department (Student Administrative Services 010) for questions about transferable courses or see a business counselor in Bridge Hall 104.

Official transcripts of college work taken elsewhere must be submitted at the time of application to the USC Office of Admission. A credit evaluation will be completed which will list transfer courses accepted for credit. All business courses completed at a two year college, if transferable, will be considered elective credit.

There are two exceptions to this policy:

(1) Students may transfer two semesters of introductory accounting and receive credit equivalent to one semester of introductory accounting at USC. Then students can register for BUAD 305x Abridged Core Concepts of Accounting Information and complete their accounting course requirement in one semester at USC. In this case, students would not be required to take BUAD 250ab.

(2) BUAD 403 Legal Environment of Business may be satisfied by transferring two semesters of equivalent work from a community college.

Four Year Colleges

Most courses of an academic nature are acceptable for unit credit from all fully accredited four year institutions. If they do not satisfy specific subject requirements at USC, they will be accepted for elective course credit.

Students are urged to complete all their required business courses at USC. All business courses from four year institutions, if transferable, will be considered elective credit unless a challenge examination is passed. All upper division core classes, with the exception of BUAD 497 Managerial Decision-Making and Planning, may be challenged. Students should consult with an academic advisor in Bridge Hall 104 to initiate the challenge examination process.

International Business Courses

The interest in international businesses is reflected in the curricula of the school. Such courses as the following permit students to broaden their understanding of this increasingly important part of America’s world-wide involvement: international trade and commercial policy, financial management of multinational corporations, international finance, multinational marketing, and international management practices and negotiation.

There is also an international exchange program which allows students to satisfy their senior option requirement through study abroad. For further information, contact the Student Affairs Office in Bridge Hall 104.

General Education Requirements

The university’s general education program provides a coherent, integrated introduction to the breadth of knowledge you will need to consider yourself (and to be considered by other people) a generally well-educated person. This new program requires six courses in different categories, plus writing and diversity requirements.

All students who (1) entered the Marshall School of Business as freshmen in the summer of 1997 or later; or (2) began college elsewhere in the summer of 1997 or later; or (3) began college earlier but transfer to USC in the summer of 2000 or later, must satisfy the requirements of the new general education program. Other students whose schedules permit are encouraged to follow the new program as well. However, continuing and transfer students who began college full-time before summer 1997 and enter USC before summer 2000 may elect to satisfy a transitional plan instead.

Lower Division Requirements

A total of 60 units of non-business course work is required for the B.S. degree in Business Administration. Students are expected to complete their prerequisites, general education requirements and BUAD 250ab Core Concepts of Accounting Information before enrolling in upper division business classes (except for business scholars). See the sample programs on the following pages for scheduling suggestions. Transfer students may meet individual subject requirements with three semester units or four quarter units.

Successful completion of upper division courses for which lower division courses are prerequisites does not constitute a basis for waiving the lower division courses. For example, a student who passes BUAD 310 Applied Business Statistics prior to taking MATH 218 will not be waived from the MATH 218 requirement.

In addition, international students working toward the business degree are expected to take and successfully complete ALI 262 Argumentation prior to enrolling in BUAD 302 Business Communication. Exceptions to this policy may be granted through the ALI waiver process.

Additional Lower Division Requirements (Business Prerequisites)

ECON 203	Principles of Microeconomics	4
ECON 205	Principles of Macroeconomics	4
ITP 101x	Introduction to Computers and Data Processing	4
MATH 117	Introduction to Mathematics for Business and Economics (MATH 108 may be substituted or may be waived by placement examination)	4
MATH 118x	Fundamental Principles of the Calculus (MATH 125 Calculus I may be substituted)	4
MATH 218	Probability for Business	4

It is recommended that the required accounting courses, BUAD 250ab Core Concepts of Accounting Information or BUAD 305x Abridged Core Concepts of Accounting Information, be completed before enrolling in upper division courses; however, they do not need to be completed for admission to the Marshall School of Business.

All prerequisites for business and all business courses must be taken for a letter grade.

A maximum of 24 units of undergraduate course work may be taken pass/no pass and used toward the B.S. degree in Business Administration. As of fall 1997, no more than four units of credit (or one course) counting toward the general education categories may be taken on a pass/no pass basis. The writing requirement cannot be taken on a pass/no pass basis.

Sample Lower Division Program

The following sample program does not represent a required sequence of study; rather it serves as a guideline only.

First Year, First Semester		Units
MATH 117	Introduction to Mathematics for Business and Economics	4
WRIT 140*	Writing and Critical Reasoning	4
General Education*	Social Issues	4
General Education	(Choose from Category I, II, III or IV)	4
		____
		16

*Taken concurrently

First Year, Second Semester		Units
ITP 101x	Introduction to Computers and Data Processing	4
MATH 118	Fundamental Principles of the Calculus	4
General Education	(Choose from Category I, II, III or IV)	4
General Education	(Choose from Category I, II, III or IV)	4
		____
		16

Second Year, First Semester		Units
BUAD 250a	Core Concepts of Accounting Information	4
ECON 203	Principles of Microeconomics	4
MATH 218	Probability for Business	4
General Education	Category V	4
		____
		16

Second Year, Second Semester		Units
BUAD 250b	Core Concepts of Accounting Information	4
ECON 205	Principles of Macroeconomics	4
WRIT 340	Advanced Writing	4
General Education	(Choose from Category I, II, III or IV)	4
		____
		16

To ensure that a student understands more fully the requirements in courses and course scheduling, incoming freshmen and new transfer students should contact the Marshall School of Business, Undergraduate Student Affairs Office, Bridge Hall 104 (213) 740-0690 for mandatory advisement before enrolling in classes at USC.

Upper Division Requirements

In general, students will not be expected to enroll in any business subjects beyond the introductory accounting courses until the junior year. The program of required core courses is designed to provide the student with a solid foundation in the analytical tools and the organizational aspects of business in a private enterprise economy.

Junior Year and Senior Year Program

Business majors are expected to complete the following core program during their junior and senior years. Students are urged to complete most of these courses during the junior year so that they are better prepared to continue on to their areas of specialization (senior options).

Upper Division Core Program		Units
BUAD 302	Business Communication	4
BUAD 304	Organizational Behavior	4
BUAD 306	Business Finance	4
BUAD 307	Marketing Management	4
BUAD 310	Applied Business Statistics	4
BUAD 311	Operations Management	4
BUAD 350	Macroeconomic Analysis for Business Decisions, or
BUAD 351	Economic Analysis for Business Decisions	4
BUAD 403	Legal Environment of Business	4
BUAD 497	Managerial Decision-Making and Planning (for seniors only)	4

Sample Upper Division Program

Junior Year, First Semester		Units
BUAD 302	Business Communication	4
BUAD 306	Business Finance	4
BUAD 307	Marketing Management	4
BUAD 310	Applied Business Statistics	4
		____
		16

Junior Year, Second Semester		Units
BUAD 304	Organizational Behavior	4
BUAD 311	Operations Management	4
BUAD 350	Macroeconomic Analysis for Business Decisions, or
BUAD 351	Economic Analysis for Business Decisions	4
Non-business elective		4
		____
		16

Senior Year, First Semester		Units
BUAD 403	Legal Environment of Business	4
Free elective		4
Senior Option Class		4
Senior Option Class		4
		____
		16

Senior Year, Second Semester		Units
BUAD 497	Managerial Decision-Making and Planning (for seniors only)	4
Free elective		4
Senior Option Class		4
Senior Option Class		4
		____
		16

Senior Options

In addition to the core courses, students are required to concentrate in an area of business. The intent is for students to gain a deeper understanding of a specific field in which they have career and/or personal interests.

This concentration (or senior option) consists of four emphasis courses (16 units) from the Marshall School of Business, usually from the same area. However, senior options may be individually designed with prior approval of an advisor. Students can also satisfy the senior option requirement through participation in a Marshall School of Business sponsored international exchange program. For information about this program contact the Student Affairs Office, Bridge Hall 104. Please note that the Leventhal School of Accounting requires eight courses (26 units) beyond BUAD 250ab. Students wanting information on the Bachelor of Science in Accounting should refer to the Accounting section of this catalogue.

Business Administration 490x

Business Administration 490x Directed Research is designed to provide the student with an opportunity to pursue research above and beyond the normal course offerings. This course is open to seniors with a 3.0 or better grade point average who have obtained approval from a faculty sponsor, the department chair and the director, undergraduate student affairs, by the semester prior to enrollment. Units are assigned on a variable basis with a maximum of eight units toward an undergraduate degree, four units per semester.

Electives

To accumulate the 128 units required for the bachelor’s degree, the business curriculum allows for eight units taken as free electives. These elective units are in addition to the business core and senior option requirements. Students may also need to take additional non-business electives in order to reach the required 60 non-business units.

Grade Point Average Requirements

In addition to meeting university GPA requirements, a minimum grade point average of 2.0 (A = 4.0) in upper division business courses is required for graduation.

Bachelor of Science in Business Administration(Cinema-Television)

Entertainment Management is a joint program consisting of courses offered by both the Marshall School of Business and the School of Cinema-Television. Students successfully completing the program receive a Bachelor of Science in Business Administration with an emphasis in Cinema-Television. The program is offered to freshmen admitted to the Marshall School of Business as Business Scholars.

Requirements for Completion
To successfully complete the program, students must satisfy all requirements for the Bachelor of Science degree in business as well as an additional 24 units in cinema-television which specifically address the business side of the industry.

Business Requirements		Units
BUAD 250ab	Core Concepts of Accouniting Information	4-4
BUAD 302	Business Communication	4
BUAD 304	Organizational Behavior	4
BUAD 306	Business Finance
BUAD307	Marketing Management	4
BUAD 310	Applied Business Statistics	4
BUAD 311	Operations Mangement	4
BUAD 350	Macroeconomic Analysis for Business Decisions, or
BUAD 351	Economic Analysis for Business Decisions	4
BUAD 403	Legal Environment of Business	4
BUAD 497	Managerial Decision-Making andPlanning	4
Senior Option	BUAD	4
Senior Option	BUAD	4
		_____
Total Business Units		52

Cinema Television Requirements		Units
CTCS 190	Introduction to Cinema
CTCS 191	Introduction to Television and Video	4
CTPR 410	The Movie Business: From Story Concept to Exhibition	2
CTPR 460*	Film Business Procedures and Distribution	4
CTPR 461	TV Station Management	2
Senior Option	CTPR 460 Filem Business Procedures and Distribution	4
Senior Option	CTPR 495 Internship in Cinema/Television	4
		_____
Total Cinema-televison units :		24
Total program units:		76

*CTPR 460 has 2 or 4, max 8 units

Bachelor of Science in Business Administration (East Asian Studies)

Business and East Asian Studies is a joint program consisting of courses offered by both the Marshall School of Business and the East Asian Studies Center. Students successfully completing the program receive a Bachelor of Science in Business Administration with an emphasis in East Asian Studies. The program is offered to freshmen admitted to the Marshall School of Business as Business Scholars.

Requirements for Completion

To successfully complete the program, students must satisfy all requirements for the Bachelor of Science degree in business as well as an additional 24 units in East Asian Studies.

Business Requirements		Units
BUAD 250ab	Core Concepts of Accouniting Information	4-4
BUAD 302	Business Communication	4
BUAD 304	Organizational Behavior	4
BUAD 306	Business Finance
BUAD307	Marketing Management	4
BUAD 310	Applied Business Statistics	4
BUAD 311	Operations Mangement	4
BUAD 350	Macroeconomic Analysis for Business Decisions, or
BUAD 351	Economic Analysis for Business Decisions	4
BUAD 403	Legal Environment of Business	4
BUAD 497	Managerial Decision-Making andPlanning	4
Senior Option	BUAD	4
Senior Option	BUAD	4
		_____
Total Business Units		52

East Asian Area Studies Requirements		Units
EALC 110	East Asian Humanities: The Great Tradition	4
EALC 340*	Japanese Civilization, or
EALC 345	Korean Civilization, or
EALC 350	Chinese Civilization	4
ECON 343	Economic DEvelopment of East Asia	4
POSC 355	Polotics of East Asia	4
Senior Option**	EASC	4
Senior Option	IR 360 International Relations of the Pacific Rim	4
		_____
Total East Asian units :		24
Total program units :		76

*Does not include two summers of intensive language training at the Fletcher Jones Language Center. Students select one and take corresponding language courses during the summer.

**Select one history course from: HIST 333 Korea: The Making of a Modern Nation, or HIST 337 Japan Since 1945, or HIST 340 History of China Since 1800.

Business Minor

A minor in business is available to students in all schools and departments at USC. This provides the opportunity for non-business majors to gain understanding of the basic concepts and tools of business. To be approved for the business minor, students must have completed a minimum of 32 units of college-level courses and attained a minimum overall GPA of 2.75. Successful completion of the business minor requires a minimum GPA of 2.0 on the following courses:

Minor Course Requirements		Units
BUAD 200x	Economic Foundations for Business	2
BUAD 215x	Foundations of Business Finance	4
BUAD 302	Business Communication	4
BUAD 304	Organizational Behavior	4
BUAD 307	marketing Management	4
ACCT 410x	Accounting for Non-Business Majors	4
Choose one of the following
BUAD 403	Legal Environment of Business	4
BAEP 450x	Fundamentals of Entrepreneurship	4