Accounting

Accounting courses are listed in the School of Accounting section of this catalogue

Business Administration (BUAD)

The terms indicated are expected but are not guaranteed. For the courses offered during any given term, consult the Schedule of Classes.

020x Survey of Business Administration (3, FaSp) Survey of the important topics in business administration, including marketing, accounting, finance, management information systems, leadership, business communication, and human resource management. Not available for degree credit to USC undergraduates. (Duplicates credit in former BUAD 294.) Recommended preparation: 2-5 years management experience.

040 Executive Development (4) Problems and cases in contemporary management and business economics in American society. Graded credit/no credit. Open only to participants in managerial institutes and executive programs sponsored by the Marshall School of Business. Open to USC employees. (Duplicates credit in former BUAD 494.)

100x Foundations of Finance and Accounting (2) Accounting information in decision-making from the perspective of users and preparers. Basics of financial asset valuation. Consideration of time-value of money and risk. Graded CR/NC. Not available for major or minor credit.

101 Freshman Honors Colloquium (2) Colloquium of leading researchers, authors, and administrators in the Marshall School of Business and other schools at USC. Graded CR/NC.

200x Economic Foundations for Business (2, FaSp) Examines fundamental concepts of both microeconomics and macroeconomics as they pertain to business and financial decisions. Not available for degree credit to business majors.

215x Foundations of Business Finance (4, FaSp) Principles and practices of modern financial management; use of financial statements; valuation of investment; asset pricing under uncertainty; elements of financial decisions. Not available for credit to business majors. Prerequisite: BUAD 100x and ACCT 410x.

250ab Core Concepts of Accounting Information (a: 4, Fa; b: 4, Sp) a: Accounting information in decision-making from the perspective of users and preparers; development of the basic accounting model and issues concerning income and cash flows. Corequisite: PDP 101x, ECON 203. b: Continuation of financial and managerial accounting information in decision making, focusing on accounting issues involving economic resources, debt, and equity capital. (Duplicates credit in former BUAD 280, BUAD 301 and BUAD 305x.) Prerequisite: BUAD 250a; corequisite: ECON 205.

301 Technical Entrepreneurship (3) Starting and managing a technological business: developing a viable concept, market and financial planning, product development, organizing the venture, protecting intellectual property rights.

302 Business Communication (4, FaSpSm) Theory, practices, and techniques essential to external and organizational communication; interpersonal communication; development of skill in presenting oral and written reports.

302T Business Communication (4, FaSp) (For Accounting majors only) Theory, practices, and techniques essential to external and organizational communication; interpersonal communication; development of skill in presenting oral and written reports. (Duplicates credit in BUAD 302.) Concurrent registration: ACCT 360, ACCT 361, ACCT 362.

304 Organizational Behavior (4, FaSpSm) The environments and technologies of business and industrial organizations, processes of work group development and management, and their effects on individual behavior.

305x Abridged Core Concepts of Accounting Information (4, FaSp) Uses of accounting information in decision-making; accounting issues concerning income and cash flows, economic resources and capital. (Duplicates credit in BUAD 250ab.) Open only to students with two transferable “Principles of Accounting” courses from a two-year or four-year institution.

306 Business Finance (4, FaSpSm) Financial problems of business enterprise; function of financial manager; sources of funds; instruments, institutions, and practices of finance; problems of financial management using case studies. (Duplicates credit in BUAD 406.) Prerequisite: BUAD 250a or BUAD 305x.

307 Marketing Management (4, FaSpSm) Develops a managerial viewpoint in planning and evaluating marketing decisions of the firm: products, pricing, channels, promotion, information processing, legal implications, and marketing in contemporary society.

309 Business Decisions under Uncertainty (4, FaSp) Introduction to risk management and investment decisions in equities and real estate using the tools of probability, classical and Bayesian statistical inferences. Business honors only. Prerequisite: MATH 118x.

310 Applied Business Statistics (4, FaSpSm) Statistical methods for business analysis; data exploration and description; sampling distributions; estimation; hypothesis testing, simple and multiple regression; model building. Extensive computer applications. Prerequisite: MATH 218.

311 Operations Management (4, FaSpSm) Learn the fundamentals of operations management and acquire skills to analyze, manage and improve production processes. Topics include: project/total quality/materials management and just-in-time production.

313 Advanced Operations Management (4, FaSp) Topics include: project management, total quality management, materials management, JIT production, scheduling and business process reengineering. Open to honors track students only. This course is for exceptionally well prepared students. Prerequisite: BUAD 310 or 312.

350 Macroeconomic Analysis for Business Decisions (4, FaSpSm) Behavior of economic indicators over business fluctuations, economic growth, monetary and fiscal policy, exchange rate movements. Prerequisite: ECON 203, ECON 205.

351 Economic Analysis for Business Decisions (4, FaSpSm) Theory of the firm in the enterprise system; profits, demand, and cost analysis; market competition and resource allocation; problems of size efficiency and growth. Prerequisite: ECON 203, ECON 205 and MATH 118.

390 Special Problems (1-4) Supervised, individual studies. No more than one registration permitted. Enrollment by petition only.

403 Legal Environment of Business (4, FaSpSm) Legal principles in a business framework; theory and problems involving the present and future legal environment within which business operates.

403T Legal Environment of Business (4, FaSp) (For Accounting majors only) Legal principles in a business framework; theory and problems involving the present and future legal environment within which business operates. (Duplicates credit in BUAD 403.)

406 Advanced Business Finance (4, Sp) Combines BUAD 306 and FBE 386 to form an advanced finance course for particularly well-prepared students. Provides a rigorous coverage of modern theory and practice of corporate financial management. Only open to Business Scholar students. (Duplicates credit in BUAD 306 and FBE 386.) Prerequisite: BUAD 250a.

490x Directed Research (2-8, max 8, FaSpSm) Individual research and readings. Not available for graduate credit. Prerequisite: departmental approval.

491 Honors Seminar (2, max 4, FaSp) Advanced study of a selected topic in business administration. In-depth exploration of relevant theories and methods of analysis. May be repeated for credit once. Prerequisite: admission to Honors Program.

492 Global Business: Country Risk Assessment (4, Sm) Business and management issues in a global setting with emphasis on country risk assessment and its relationship to decision-making. Prerequisite: BUAD 306 and departmental approval.

493x Dean’s Seminar in Entrepreneurship (2, Fa) Overview of starting and developing a new business. Discussions with successful business leaders and entrepreneurs. Not available for students admitted to the Entrepreneur Program. Prerequisite: Senior or graduate standing in business or engineering or departmental approval. Graded CR/NC.

495 Practicum in Business Issues (Internship) (2) Combined classroom discussion and field application of business theories and practices; part-time employment. Project to be jointly defined by student, employer and professor. Junior or Senior standing. Graded CR/NC.

497 Managerial Decision-Making and Planning (4, FaSpSm) Examination of managerial decision-making, planning, and policy under changing environments; readings, cases, exercises, simulations. Prerequisite: BUAD 250b or BUAD 305x, BUAD 302, BUAD 304, BUAD 306, and BUAD 307; corequisite: BUAD 311.

499 Special Topics (2-4, max 8, Irregular) Examination of current literature relevant to the total and changing environment in which business operates. Prerequisite: departmental approval.

Business Administration Entrepreneur Program (BAEP)

423 Management of Small Businesses (4, FaSp) Strategic, organizational and human issues facing the small business; influence of the founder’s personality, managing growth, competitive strengths and weaknesses are covered. (Duplicates credit in former MOR 423.)

450x Fundamentals of Entrepreneurship (4, FaSp) Starting and managing one’s own business: developing a viable concept, organizing the enterprise, market and financial planning, and controlling the organization. Not available for credit to Entrepreneur Program majors, undergraduate or graduate.

451 The Management of New Enterprises (4, Fa) Development of analytical and conceptual skills in entrepreneurship and venture management.

452 Cases in Entrepreneurship (4, Fa) Case analysis of problems encountered in the management of new enterprises.

453 Venture Management (4, Sp) Design and application of organization structures and systems in management of new ventures.

454 The Entrepreneurial Business Plan (4, Sp) Development of a detailed plan for starting and owning an enterprise.

550x Entrepreneurship and Venture Management (3, FaSp) An overview of entrepreneurship and venture management. Not available for credit to entrepreneurship majors, undergraduate or graduate.

551 Introduction to New Ventures (3, FaSp) Study and development of analytical and conceptual skills in the management of new enterprises and new ventures within large organizations.

552 Cases in Feasibility Analysis (3, Fa) Study of analytical techniques used to evaluate business concepts and new business development. Graded CR/NC. Corequisite: BAEP 551.

553 Cases in New Venture Management (3) Cases and readings expose students to the challenges of developing long-range strategies for entrepreneurial ventures. Emphasis is on developing new industries, growth through strategic alliances, and issues involved in the long-range strategic positioning of emerging companies.

554 The New Venture Business Plan (3, Sp) Creation of an operating plan for starting or managing fast-growing ventures. Recommended preparation: BAEP 552.

555 Management of Rapidly Growing Ventures (3, Sp) Exploration and analysis of the operational and financial issues entrepreneurs confront when managing a rapidly growing venture.

557 Technology Transfer (3, Irregular) Focus of the course is on the identification, evaluation and commercialization of new technologies. Emphasis will be placed on the legal, financial and marketing aspects of technology transfer and development. Departmental approval is required.

558 The Entrepreneurial Advisor (3, Irregular) Site visits to five middle market firms and meeting their CEOs. Papers based on the problem or opportunity posed by the entrepreneur will be required.

590 Directed Research (1-12, FaSpSm) Research leading to the master’s degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.

597 Business Field Project in Entrepreneurship (1-6, FaSp) Individual or team projects solving real business problems for companies; situation analyses; research proposal composition; field research techniques; statistical analysis; oral and written presentations. Graded CR/NC.

Business Communication (BUCO)

445 Oral Communication in Business (4, Fa) Oral reporting; management briefings; listening; interviewing; conference and committee leadership; employee training in communication; laboratory cases and simulations. Prerequisite: BUAD 302.

485 Business Communication Management (4, Sp) Communication environment; managing communication activities; communication through intrafirm publications; research methods; report and proposal preparation; communicating institutional policy. Prerequisite: BUAD 302.

533 Managing Communication in Organizations (3, FaSp) Analyze, design, develop, and present theory-based communication solutions and strategies to sophisticated interpersonal, group, organizational, and environmental communication issues and problems. Recommended preparation: GSBA 502 or GSBA 523 or GSBA 542b.

590 Directed Research (1-12, FaSpSm) Research leading to the master’s degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.

597 Business Field Project in Business Communication (1-6, FaSp) Individual or team projects solving real business problems for companies; situation analyses; research proposal composition; field research techniques; statistical analysis; oral and written presentations. Graded CR/NC.

Finance and Business Economics (FBE)

200x Economics of Individual Real Estate Decisions (4, FaSp) Economic and financial aspects of individual real estate decisions: topics in real estate decisions for the individual; economic and financial aspects of rental, ownership, financing and investment decisions; market evolution, economic conditions, regulation and capital markets. Open to all majors. Not available for credit as a senior options course for business majors or for students in the real estate option.

324 The Financial System (4, Fa) Financial intermediaries in the flow of funds; aggregate financial asset analysis; money markets and interest rates; government debt and its economic effects. Prerequisite: BUAD 352 or BUAD 350 or BUAD 351.

365 Introduction to Urban Real Estate (4, FaSpSm) Urban real estate resources, definitions and background; financial aspects of real estate markets and investments; urban and regional real estate markets and the development process. Prerequisite: BUAD 306.

386 Intermediate Financial Management (4, FaSpSm) Development of analytical and conceptual skills for financial decision-making. (Duplicates credit in BUAD 406.) Prerequisite: BUAD 306 and BUAD 310.

402 Government and Business (4) American mixed capitalism, welfare, market failure, and the role of government in business; regulation and the public utilities, antitrust policy, and current topics in regulation-deregulation.

413 Business and Property Law (2, Sp) Business problems involving law of accountants’ liability, bailments, debtor-creditor relations, bankruptcy, community property, real property, titles, conveyancing, liens, inheritance, trusts. Prerequisite: BUAD 403.

421 Financial Analysis and Valuation (4, FaSp) This course develops and uses tools of financial analysis to evaluate the performance and assess the value of individual companies in an industry context. Prerequisite: FBE 386.

425 Management of Financial Institutions (4, FaSpSm) Management problems of banks, savings and loans, and insurance companies; pricing of services; branching; lending criteria; asset and liability management. Prerequisite: FBE 324 or departmental approval.

427 Real Estate Law (4, FaSp) Principles of law regarding real property transactions; buyer-seller, debtor-creditor, landlord-tenant relationships; environmental law and land use control; investments and syndication.

431 Financial Policies and Corporate Control (4, Fa) Provide student with a solid foundation in the theory of modern corporate finance. Emphasis on determinants of corporate debt and dividend policies, allocation and value of corporate voting rights and alternative methods of security issuance and retirement. Must have 3.2 GPA to register for course. Prerequisite: BUAD 306.

432 Corporate Financial Strategy (4, FaSp) Linkage between financial theory and policy and corporate strategy, the role of financial managers in developing corporate strategy; applications of concepts and techniques using cases. Prerequisite: FBE 386.

436 Financial Management of Multinational Corporations (4, FaSpSm) International scope and dimension of financial planning; working capital management; financing and investment decisions of multinational corporations. Prerequisite: FBE 386.

437 Financial Management for Developing Firms (4, Fa) Internal financial management of developing firms. Cash flow analysis; capital budgeting; sources of financing; risk analysis; measurement of profits; and mergers and acquisitions.

440 Trading and Exchanges (4, Sp) Theories, practices, and technologies of trading at exchanges and in dealer networks. Sources of liquidity, volatility, profitability, and institutional change. Domestic and international public policy issues. Prerequisite: FBE 386.

441 Investments (4, FaSpSm) Theories and applications of investment decision-making; the behavior of security prices, portfolio theory, asset pricing models, market efficiency, bond valuation and term structure, derivative securities. Prerequisite: FBE 386.

442x Intermediate Financial Accounting for Non-Accounting Majors (4, Sp) In-depth study of balance sheet, income statement, and cash flow statement issued from the perspective of a user (not preparer) of corporate financial reports. Not available for credit to accounting majors. Prerequisite: BUAD 250b.

458 Law and Finance (4) Impact of law and regulation on financial markets; securities regulation, corporate finance, financial instruments, commodities regulation, mergers and acquisitions, leveraged buyouts, tender offers, and bankruptcy.

459 Financial Derivatives (4, Fa) A rigorous introduction to the pricing and corporate use of financial derivatives — futures, options,forwards, and swaps — on stocks, exchange rates, bonds, and commodities. Prerequisite: BUAD 306.

462 International Trade and Commercial Policy (4, FaSp) Commercial policies and treaty relationships; examination of export-import problems and national policies influencing world trade and finance. Prerequisite: ECON 203, ECON 205.

464 International Finance (4, FaSp) Introduction to the international financial system: foreign currency spot, forward, futures, options markets; exchange rate determination under flexible and fixed rate regimes; foreign exchange risk and elementary hedging techniques; Eurobanking. Prerequisite: BUAD 310, BUAD 350.

465 Real Estate Valuation (4, FaSpSm) Appraisal theory and methodology; feasibility studies and investment value analysis of urban real estate. Prerequisite: FBE 365.

466 Management of Real Property Development (4, Sp) Case study analysis of real estate development, combining consideration of macroeconomics, finance, legal aspects, marketing, and construction technology. Development proposals will be prepared and presented. Prerequisite: FBE 489, CE 460, and completion of a summer internship.

489 Real Estate Finance and Investments (4, FaSp) Capital markets, determination of interest rates; institutional aspects of real estate finance; sources of mortgage capital, investment concepts and their relationship to optimal financing strategy. Prerequisite: BUAD 306, FBE 365.

522 Economics and Finance of the Entertainment Industries (3, Irregular) Underlying economics and finance of the entertainment industries; focuses on the economic forces that shape and structure the industry and on financial analysis. Prerequisite: GSAB 521ab or GSBA 548 and GSBA 511.

524 The Financial System (3, FaSpSm) Financial intermediaries in the flow of funds; aggregate financial asset analysis; money markets and interest rates; government debt and its economic effects. Prerequisite: GSBA 511; GSBA 521b or GSBA 548; GSBA 526 or GSBA 544 or GSBA 549.

525 Financial Institutions (3, FaSp) Application of economic and financial analytic techniques to the managerial problems of financial institutions in the modern market environment. Prerequisite: GSBA 521b or GSBA 548.

527 Financial Management for Developing Firms (3, FaSp) Internal financial management of developing firms. Cash flow analysis; capital budgeting; sources of financing; risk analysis; measurement of profits; and mergers and acquisitions. Prerequisite: GSBA 521b or GSBA 548.

529 Financial Analysis and Valuation (3, FaSp) An applications-oriented course to develop the financial and accounting tools required to do financial planning valuation and assessment of financial performance. Prerequisite: GSBA 521b or GSBA 548.

531 Corporate Financial Policy and Corporate Control (3, Fa) Theory of modern corporate finance; determinants of corporate debt and dividend policies, allocation and value of corporate voting rights and alternative methods of security issuance and retirement. Prerequisite: GSBA 521b or GSBA 548.

532 Corporate Financial Strategy (3, FaSp) Linkage between financial theory and policy and corporate strategy; the role of financial managers in developing corporate strategy; applications of concepts and techniques using cases. Prerequisite: GSBA 521b or GSBA 548.

535 Applied Finance in Fixed Income Securities (3, FaSp) The basic principles underlying fixed income securities and how these principles apply to the practical aspects of fixed income management. Prerequisite: GSBA 521b or GSBA 548.

554 Trading and Exchanges (3) Theories, practices, and technologies of trading at exchanges and in dealer networks. Sources of liquidity, volatility, profitability, and institutional change. Domestic and international public policy issues. Prerequisite: GSBA 521b or GSBA 548.

555 Investment Analysis and Portfolio Management (3, FaSpSm) Analysis and management of common stocks and fixed income securities; development of modern portfolio theory and the efficient market hypothesis; organization of securities markets. Prerequisite: GSBA 521b or GSBA 548.

556 Seminar in Applied Portfolio Management (3, Sp) Provides direct experience in managing equity funds and an exploration of empirical and theoretical approaches to the current state of security analysis and portfolio management. Prerequisite: FBE 555.

558 The Legal Environment of Finance (3, FaSp) Impact of law and regulation on financial institutions, markets, and securities; corporate finance, mergers, acquisitions, bankruptcy, regulation of banks and other industries. Prerequisite: GSBA 521b or
GSBA 548.

559 Management of Financial Risk (3, Fa) Analysis of commodity, futures, and options contracts; theoretical and empirical approaches; spot and futures price relationships, speculation and hedging strategies; market efficiency. Recommended preparation: GSBA 521 or GSBA 548.

562 Current Issues in International Finance (3, FaSp) International monetary relations, financial markets, and institutions; theory and evidence of alternative approaches to balance of payments; current policy evaluation. Recommended preparation: GSBA 511; and GSBA 526 or GSBA 544 or GSBA 549.

563 Theory of International Trade (3, Sp) Comparative advantage and gains from trade; factor proportions and efficiency; factor price equalization; terms of trade; tariffs, customs, unions and trade agreements. Recommended preparation: GSBA 511 and GSBA 526 or GSBA 544 or GSBA 549.

564 International Financial Management (3, FaSp) Financial management of the multinational firm; legal entities and taxation abroad; risk in foreign operations; strategies in foreign exchange, money and capital markets and institutions. Prerequisite: GSBA 521b or GSBA 548.

565 Economics of Urban Land Use: Feasibility Studies (3, Fa) Economic, market and financial analysis related to feasibility of real estate development; theory and case analysis. Prerequisite: FBE 589 or GSBA 511 or GSBA 521b or GSBA 548.

570 Practicum in Real Estate (3, Sp) Feasibility, economic and financial analysis of actual real estate investment opportunities; field experience in obtaining financing and packaging ventures. Recommended preparation: FBE 589 and FBE 591.

571 Introduction to Financial Analysis: Practicum (3, Sp) This introductory financial analysis (tools, techniques) practicum, emphasizes practical application of asset valuation and portfolio management techniques for those with little previous experience. (Duplicates credit in FBE 572 and FBE 573.) Graded CR/NC. Prerequisite: GSBA 548 or GSBA 521b.

572 Intermediate Financial Analysis: Practicum (3, Sp) This practicum emphasizes asset valuation, including applications of tools and inputs (including economics, accounting, and quantitative techniques) in asset valuation for those with prior experience. (Duplicates credit in FBE 571 and FBE 573.) Graded CR/NC. Prerequisite: GSBA 548 or GSBA 521b.

573 Advanced Financial Analysis: Practicum (3, Sp) This is an advanced practicum emphasizing portfolio management skills, including applied strategies (tools, inputs) in equity and fixed-income management for those with extensive prior experience. (Duplicates credit in FBE 571 and FBE 572.) Graded CR/NC. Prerequisite: GSBA 548 or GSBA 521b.

588 Advanced Real Estate Law (3, Sp) Legal aspects of real estate transactions; partnerships, syndicates, and other ownership forms. Legal aspects of land use control, zoning and environmental impact reports.

589 Real Estate Analysis (3, FaSpSm) Introduction to real estate analytical techniques and institutions; elements of real estate law, finance, and development; overview of production, acquisition, and disposition of real estate assets. Prerequisite: GSBA 511, and GSBA 521b or GSBA 548.

590 Directed Research (1-12, FaSpSm) Research leading to the master’s degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC

591 Advanced Real Estate Analysis (3, FaSp) Advanced analysis of the tax, finance, and investment aspects of real estate; problems of mixed asset portfolios; implications of “creative financing” and multiple exchanges. Recommended preparation: FBE 589.

595 Advanced Real Estate Valuation: Theory and Case Studies (3, FaSp) Cases emphasizing the income approach; projecting income and expenses; deriving and using capitalization and discount rates to determine value. Prerequisite: GSBA 521a or GSBA 548.

597 Business Field Project in Finance and Business Economics (1-6, FaSp) Individual or team projects solving real business problems for companies; situation analyses; research proposal composition; field research techniques; statistical analysis; oral and written presentations. Graded CR/NC.

599 Special Topics (1-3, max 9, Irregular) Current developments in the field of
Finance and Business Economics; topics to be selected each semester.

652 Financial Economics I (3, Irregular) Doctoral level seminar in financial economics; concentration on corporate finance theory and evidence. Prerequisite: departmental approval.

653 Financial Economics II (3, Irregular) Doctoral level seminar in financial economics; concentration on contingent claims and continuous time models. Prerequisite: departmental approval.

654 Ph.D. Seminar-Empirical Research Methods in Finance (3, Irregular) Empirical financial research methods are introduced. Applications are discussed and critiqued. Special attention is given to new statistical methods and to identifying fruitful research programs. Prerequisite: GSBA 605 and departmental approval.

Food Industry Management (FIM)

420 Food Retailing Management (4, Sp) Strategic techniques of merchandising, pricing, and distributing products in the food industry with emphasis on new product development, including market segmentation and positioning.

480 Food Industry Financial Accounting and Analysis (4, Sp) Analysis of financial statements from food industry; cost and management accounting techniques in business planning, decision-making, cost control, and performance evaluation.

481 Food Marketing Research (4, Sp) Application of marketing research tools and techniques to problems of the food industry. Development of a major consumer research project.

582 Food Industry Decision-Making (4) Involvement with specific management situations related to the food industry, its environment, and its consumers. Emphasizes managerial functions and decision-making through case studies.

Graduate School of Business Administration (GSBA)

The terms indicated are expected but are not guaranteed. For the courses offered during any given term, consult the Schedule of Classes.

Courses required of all M.B.A. students and certain other courses spanning two or more departments are designated GSBA. GSBA core courses are numbered 510-534 and 540-551 and are offered many semesters. GSBA 560 through 574 are for Executive M.B.A. students only.

502 Communication for Management (1.5, Fa) Internal and external communication, research methods; reports for decision-making, oral presentations and briefings; strategies to assure communication; field studies. (Duplicates credit in GSBA 523 and GSBA 542ab.)

504ab Operations Management (1.5-1.5, FaSp) Formulation, modeling, analysis, and optimization of business decision problems; survey of concepts and techniques necessary to manage the operations function of a firm. Graded IP; b: Continuation of a. (Duplicates credit in GSBA 534 and GSBA 547ab.)

506ab Applied Managerial Statistics (1.5-1.5, FaSpSm) Principles of probability theory and classical statistics applied to business decision problems; survey analysis, estimation and prediction methods, evaluation, and control techniques. (Duplicates credit in GSBA 524.)

509ab Marketing Management (1.5-1.5, FaSp) Marketing is treated as a managerial decision-making process. Emphasis is given to understanding the concepts, tools, and techniques that comprise a comprehensive marketing strategy. Graded IP; b: Continuation of a. (Duplicates credit in GSBA 528.)

510 Accounting Concepts and Financial Reporting (2-3, FaSp) Information systems for public reporting and for management decision-making; theory of asset and income measurement; interpretation and uses of accounting data and financial statements; analysis of cases.

511 Managerial Economics (2-3, FaSm) Microeconomic theory with business applications; consumer demand, production theory, cost theory, and market theory; decision-making within the firm under different market and regulatory environments.

513 Business and its Nonmarket Environment (3) Explores the complex interrelationships between business and socio-political environment.

514 Foundations of Business I and II (6, Fa) Introduction of business fundamentals to graduate students with non-business undergraduate degrees. Economics, finance, marketing, operations management and general management concepts are introduced with a global perspectives.

517ab Accounting Control Systems (1.5-1.5, FaSpSm) Accumulation and interpretation of accounting data by management; profit planning; analysis of operations; systems for control of production and distribution costs; cost and profit centers for decentralized control. (Duplicates credit in GSBA 518 or GSBA 536.)

518 Accounting Control Systems (3, Sp) Accumulation and interpretation of accounting data by management; profit planning; analysis of operations; systems for control of production and distribution costs; cost and profit centers for decentralized control. (Duplicates credit in GSBA 517ab and GSBA 536.) Recommended preparation:
GSBA 510.

519ab Strategic Formulation for Competitive Advantage (1.5-1.5, FaSpSm) Analyses of environments and competition, the basis of competitive strategy, strategy models, and the achievement of sustainable competitive advantage. (Duplicates credit in GSBA 529 and GSBA 540ab.)

521ab Corporate Finance (1.5-1.5, FaSp) a: Basic principles of corporate finance; theory and application; management of short-term and long-term assets; financial instruments and markets; financial policy applications. Graded IP. b: Continuation of a. (Duplicates credit in GSBA 548.) Recommended preparation: GSBA 510.

522ab Managerial Perspectives (1.5-1.5, FaSpSm) Managerial careers, development of critical executive and managerial abilities, and the dynamics of organizational environment and systems as they impact managerial progression and work. (Duplicates credit in GSBA 532ab and GSBA 543.)

523 Communication for Management (2-3, FaSp) Internal and external communication, research methods; reports for decision-making; oral presentations and briefings; strategies to assure communication; field studies. (Duplicates credit in GSBA 502 and GSBA 542ab.)

523T Communication for Accounting Professionals (3, Fa) Communications strategy for internal audit reports, management letters, proposals; engagement team planning; oral presentations; case and field studies; critical thinking for audit communication requirements, research.

524 Applied Managerial Statistics (2-3, FaSp) Principles of probability theory and classical statistics applied to business decision problems; survey analysis, estimation and prediction methods, evaluation, and control techniques. (Duplicates credit in GSBA 506ab.)

525 Politics for Global Managers (3, Irregular) The dynamic forces shaping the political environment of business. Impact of politics, cultures and world events on multinational enterprise. Case studies of political risk assessment.

526 The National and International Economy (2, FaSp) National and international political and economic forces influencing the firm; tools of macroeconomic analysis; the effects of government fiscal and monetary policies. (Duplicates credit in GSBA 544 and GSBA 549.)

528 Marketing Management (3, SpSm) Marketing is treated as a managerial decision-making process. Emphasis is given to understanding the concepts, tools, and techniques that comprise a comprehensive marketing strategy. (Duplicates credit in GSBA 509ab.)

529 Strategic Formulation for Competitive Advantage (3, FaSpSm) Analyses of environments and competition, the bases of competitive strategy, strategy models, and the achievement of sustainable competitive advantage. (Duplicates credit in GSBA 519ab and GSBA 540ab.) Recommended preparation: completion of first year courses.

530 Electronic Commerce (3, FaSpSm) Explores business issues related to the economics, marketing, and management of business transactions involving products/services created and nurtured by information technology (i.e., digital products). (Duplicates credit in GSBA 550 and GSBA 581.)

532ab Behavior and Organizations (1.5-1.5, FaSp) a: Individual behavior (motives, cognitive process, learning), interpersonal processes (perception, communication), small group dynamics (power, productivity, and morale), and organization theory and development (culture, design). Graded IP. b: Continuation of a. (Duplicates credit in GSBA 522ab and GSBA 543.)

534 Operations Management (2-3, FaSp) Formulation, modeling, analysis, and optimization of business decision problems; survey of concepts and techniques necessary to manage the operations function of the firm. (Duplicates credit in GSBA 504ab or GSBA 547ab.) Recommended preparation: GSBA 506b or GSBA 524.

536 Management Accounting (1.5, Sp) The use of accounting information to formulate strategic managerial decisions in a global business environment. (Duplicates credit in GSBA 517ab and GSBA 518.)

540 Contemporary Issues in Competitive Strategy (1.5, FaSp) Introduces the role industry and competitive analysis serves in an organization. Topics covered include global competition, innovation, the use of standards, competence, and building organizational capabilities to sustain competitive advantage. (Duplicates credit in GSBA 519ab and GSBA 529.)

542ab Communication for Management (1.5-1.5, FaSpSm) Internal and external communication, research methods, reports for decision-making, oral presentations and briefings, strategies to assure communication; field studies. b: Graded CR/NC. (Duplicates credit in GSBA 502 and GSBA 523.)

543 Managerial Perspectives (3) Managerial careers, development of critical executive and managerial abilities, and the dynamics of organizational environment and systems as they impact managerial progression and growth. (Duplicates credit in GSBA 522ab and GSBA 532ab.)

544 The Firm in the National Economy (1.5, FaSpSm) The economic environment of business and the forces influencing the firm. (Duplicates credit in GSBA 526 and GSBA 549.)

547ab Operations Management (1.5-1.5, FaSpSm) Formulation, modeling, analysis, and optimization of business decision problems; survey of concepts and techniques necessary to manage the operations function of a firm. (Duplicates credit in GSBA 504ab and GSBA 534.)

548 Corporate Finance (3, FaSp) Modern theory of corporate investment and financing decisions. (Duplicates credit in GSBA 521ab.) Recommended preparation: introductory finance course.

549 The Firm in the National and International Economy (3, Sp) The economic environment of business and international forces influencing the firm. (Duplicates credit in GSBA 526 and GSBA 544.)

550 Information Management (3, Sp) General management foundations of information management within and between organizations with a strategic orientation. (Duplicates credit in GSBA 530 and GSBA 581.) Recommended preparation: basic computer literacy.

553 International Business Survey (3, Fa) An interdisciplinary survey of international business issues for non-business graduate students and faculty. Not open to graduate business students.

557 Business and the Law: Concepts and Applications (3, FaSp) Examination of legal issues affecting business operations, including contracts, employment, product liability, white collar crime, and anti-trust law.

560 The Perspective of Top Management (2, Fa) Using cases, students are introduced to top management issues of executive leadership, environmental and strategic analysis, use of financial statements, organizational assessment and design, technology management and decision support systems. Graded CR/NC.

561 Evaluating Market Performance (9, Fa) Evaluation of the firm by the market forces that affect its success; financial accounting and reporting; competitive market analysis; external communication; microeconomics; labor, customer and financial markets, statistical and decision analysis, financial and organization measures of effectiveness.

562 Management of Operations (11, Sp) Analysis of operations management and business functions; managerial accounting; finance; marketing; production; data processing and information systems; human resources management.

563 Technology and Information Systems Management (6, Sm) Impact of technology on organizations; new product development; investment decisions and capital budgeting; decision support systems, expert systems; information technology; organizational design; management of information systems.

564 Functional Strategies and Implementation (2, Sm) Developing functional strategies and interdependence to achieve organizational goals; negotiations, conflict resolution; communication strategies; organizational effectiveness; implementation and change strategies; self-assessment and individual presentations.

568 The Economics and Marketing of a Professional Services Firm (3, Sp) Development of marketing skills required for a professional services firm. Examination of professional’s role and responsibility to social and civic concerns, as well as role of a new consultant. Review of operational and administrative aspects within the organization. (Duplicates credit in former ACCT 588.)

570 The Role of the Senior Executive (2, Fa) Introduction to strategic management; executive leadership; environmental analysis; international context; financial growth strategies; social, legal and macroeconomic issues; role of CEO with boards, media and other publics; business ethics, strategic planning project. Graded CR/NC.

571 Environmental Analysis: Establishing Competitive Advantage (9, Fa) Development of strategic planning processes; analysis of economic, social, political environment; forecasting; futures research; macroeconomics; international economics; technological developments; multinational management simulation; field projects.

572 Strategic Planning for Growth (11, Sp) Formulation and implementation of strategies in different organizational and environmental contexts; financial growth strategies; comparative management; impact of taxation; technology strategies; product development and new market strategies.

573 Managing Strategic Change and Implementation (6, Sm) Management of the strategic change process for the total organization including implementing growth strategies, use of consultants, corporate governance, implementation in a multinational environment, leadership and power, use of technology, innovation, corporate cultures, executive succession, corporate relations.

574 The Executive of the Future (2, Sm) Forecasting future environments; the role of the executive in the future, changing organizations; executive development; personal development goal setting. Graded CR/NC.

575 The Great Books (3, Fa) Exploration of the philosophical and historical underpinnings of contemporary business problems, tracing their origins to the ideas of great thinkers, e.g., Aristotle, Adam Smith, and Machiavelli.

581 Information Systems Management (1.5, FaSpSm) General management foundations of information management within and between organizations with a strategic orientation. (Duplicates credit in GSBA 530 and GSBA 550.)

582 Business Environment and Management Practices in the Pacific Rim (3, SpSm) Explores the social, cultural, and political environment of business and management practices in the Pacific Rim. Recommended preparation: M.B.A. core courses.

583 International Business Research (3, max 6, FaSpSm) Research on international business problems faced by IBEAR participants or their sponsoring firms. Prerequisite: departmental approval.

584 International Business Consulting Project (2-3, max 6, SpSm) IBEAR team consulting projects addressing international business problems. Projects culminate in written and oral presentations to corporate clients.

586 Selected Topics in High Growth Opportunities (1-3, max 3, FaSpSm) Selected industries or organizational forms providing opportunity for significant economic growth. Topics will vary from course to course. May be repeated for credit. (Duplicates credit in GSBA 597.) Recommended preparation: M.B.A. core courses.

590 Directed Research (1-12, FaSpSm) Research leading to the master’s degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.

595 Internship in Business (1-15, FaSpSm) Supervised on-the-job business experience in the areas of interest of the respective student. Graduate business students only. Graded CR/NC. Prerequisite: departmental approval; recommended preparation: completion of M.B.A. core courses.

597 Business Field Project (1-6, FaSp) Individual or team projects solving real business problems for companies; situation analyses; research proposal composition; field research techniques; statistical analysis; oral and written presentations. (Duplicates credit in GSBA 586.) Graded CR/NC.

599 Special Topics (1-3, max 9, Irregular) Selected topics reflecting current trends and recent developments in business administration. Emphasis on cross-disciplinary inquiry.

601 Selected Issues in Behavioral Science (3, Fa) Basic paradigms of science; emphasis on behavioral science: attitude, decision, motivation, and communication theories, small group behavior, leadership and behavioral theory of the firm. Prerequisite: admission to doctoral program in business administration or departmental approval.

602 Selected Issues in Economic Theory (3, Fa) Methodology and research perspectives of economics; contribution of the economics paradigm to accounting, management, finance, marketing, and decision sciences. Prerequisite: admission to doctoral program in business administration or departmental approval.

603 Empirical Research Methods I (3, Fa) Theory and application of linear regression model; role of substantive theory in statistical model building; model specification, estimation, diagnostic checking; the general linear hypothesis. Prerequisite: departmental approval.

604 Empirical Research Methods II (3, Sp) Design and analysis of experiments and sample surveys; randomization, blocking, confounding, replication; simple, random, stratified, multistage, and systematic sampling; problems with happenstance data; nonparametric techniques. Prerequisite: GSBA 603 or departmental approval.

605 Empirical Research Methods III (3, Fa) Multivariate methods frequently used in business research; discriminant analysis, logistic regression, multivariate ANOVA, principle components, factor analysis, canonical correlation, MDS, simultaneous equation models, log-linear models. Prerequisite: GSBA 603, GSBA 604, or departmental approval.

610 Seminar in Business Research (3, max 9, Irregular) Critical analysis of research studies in the functional areas of business; practice in formulating and conducting research; presentation of original research of publishable quality (may be repeated for credit up to 9 units). Prerequisite: departmental approval.

790 Research (1-12) Research leading to the doctorate. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.

794abcdz Doctoral Dissertation (2-2-2-2-0) Credit on acceptance of dissertation. Graded IP/CR/NP.

Information and Operations Management (IOM)

420 Statistical Methods for Managers (4, Fa) Computer-assisted analysis of business data; correlation analysis, multiple regression, model building, residual analysis, forecasting, and control. Prerequisite: BUAD 310.

425 Quality Management (4, Sp) Managerial and quantitative issues in organizational quality improvement; implementation of quality plans; process analysis; data analysis; introduction to statistical process control; quality as strategy. Recommended preparation:
BUAD 310.

427 Studies in Decision Analysis (4, Fa) Application of decision analysis to managerial problems involving risk and uncertainty; new ventures, real estate investment, competitive bidding, product development, facility expansion, and inventory control. Prerequisite: BUAD 310 or BUAD 311.

428 Data Warehousing and Data Mining (4, Sp) Introduction to data warehousing, multidimensional database, and survey of data mining methods that extract useful information from data warehousing: e.g., visualization and decision tree. Business applications emphasized. Prerequisite: BUAD 310.

431 Computer-Based Business Systems (4, FaSpSm) Fundamentals of computer equipment, systems, and languages; overview of business use of computers; file management; management considerations in the use of computers. Prerequisite: ITP 101.

432 Computer Multi-Media for Management (2, Sp) Explore issues concerning the design, development, and managerial use of computer-based multi-media technologies.

433 Business Information Systems Analysis and Design (4, Fa) Information analysis and the logical specification of business systems, including logical design, physical design, and implementation; computer exercises and case studies. Corequisite: IOM 431.

434 Business Process Reengineering and Information Technology (4, Sp) Overview of business process reengineering using information technology work-flow modeling and work-flow automation tools, knowledge audits, and class projects.

435 Business Database Systems (4, FaSp) Computer-based management of data including data structures, logical data models, user-oriented languages, and DBMS. Application development term project. Prerequisite: IOM 433.

436 Decision Support and Expert Systems (4, Sp) Introduction to the development and managerial application of quantitative and non-quantitative decision support technologies. Recommended preparation: IOM 427.

440 Business Telecommunications (4, Sp) Provides understanding of new telecom/information technology platform and how to exploit it to create information-based businesses, investment opportunities and increased corporate competitiveness.

441 Trends in Operations Management (4, Sp) Broad exposure to the operation function in business organizations; both product design and operating problems will be explored. Topics associated with developing, controlling, improving manufacturing and service operation. Includes total quality management, organizational issues and computer-based systems for operations planning and control.

445 Networks and Electronic Commerce (4, Sp) Fundamentals of computer networks, protocols, TCP/IP and the Internet; introduction to electronic commerce, Web application development (CGI scripting, Java and JavaScript); discussion of security issues, fire-walls, SSL and digital certificates. Prerequisite: IOM 433.

481 Operational Planning and Control (4, Fa) Techniques used in successful world class manufacturing firms to control quality and production. Production concepts such as Computer Integrated Manufacturing (CIM), Total Quality Management (TQM), Just In Time (JIT), Kanban, Continuous Improvement, and Materials Requirements Planning (MRP) will be examined. The use of computer tools for scheduling and coordination will be explored. Field project with a real company.

520 Logistics and Distribution Systems (3, Fa) Provides knowledge and hands-on experience in logistics and distribution systems. Global distribution systems will also be considered. Recommended preparation: GSBA 506ab or GSBA 524.

522 Applied Time Series Analysis for Forecasting (3, Sp) Survey of forecasting and time series methods. Models for stationary and nonstationary time series; ARIMA model identification, estimation, and forecast development. Seasonal and dynamic models. Recommended preparation: GSBA 506b or GSBA 524.

523 Research Methods for Business (3, Fa) Collection and analysis of data for marketing, production, financial, and organizational research; dealing with survey data; design of experiments; analysis of variance; nonparametric analysis techniques. Recommended preparation: GSBA 506b or GSBA 524.

525 Quality Improvement Methods (3, Sp) Quantitative and managerial approaches for improvement of quality and productivity in service and manufacturing operations; control charts, process capability assessment; implementation of quality improvement plans. Recommended preparation: GSBA 506b or GSBA 524.

526 Quantitative Methods for Management Consulting (3, Fa) Quantitative tools for management consulting: project formulation, focus groups, sample surveys, data management, statistical analysis, graphics, communicating results. Prerequisite: GSBA 506b or GSBA 524.

527 Managerial Decision Analysis (3, Fa) Decision making under uncertainty with applications to finance, marketing and operations. The decision analysis process for competitive decision situations and managerial risk taking. Recommended preparation: GSBA 506b or GSBA 524; and GSBA 534 or GSBA 547b or GSBA 504b.

530 Information Systems Management (3, Fa) An overview of business information systems. The course focuses on understanding current and emerging information technology and on managing business information systems applications. (Duplicates credit in former GSBA 550.)

531 End-User Computing in Business (3, Sm) Use and evaluation of information technologies for managers as end-users; design and programming tools; software application packages and programming languages.

533 Information Systems Analysis (3, Fa) Methods and tools of information systems analysis; feasibility studies, requirement analysis, functional specifications, prototyping and modeling. Corequisite: GSBA 550 or IOM 530.

535 Database Management (3, Sp) Information systems design emphasizing database techniques; data access, update and privacy issues; conceptual design; programming language interface and advanced languages. Prerequisite: GSBA 550 or IOM 530.

536 Decision Support Systems (3, Sp) Concept of decision support systems; design methods for decision support systems; artificial intelligence; expert systems; logic programming.

537 Information Systems Management for Global Operations (3, Sp) Issues interrelating strategic operations decisions in manufacturing and service industries and global information systems design. Impact of new communication technologies on global management. Recommended preparation: GSBA 550 or IOM 530.

538 Information Systems Strategy (3, Fa) Strategic aspects of managing information technology in organizations; concepts and principles of information management processes; behavior issues in implementation. Recommended preparation: GSBA 550 or IOM 530.

539 Fast Response Management Systems (3, Sp) Principles of time-based competition; redesign of business processes for speed and flexibility; requisite information technology infrastructures; fast response management through information superhighway. Prerequisite: GSBA 550 or GSBA 581 or IOM 530; recommended preparation: completion of first-year M.B.A. courses.

540 Managing Electronic Commerce (3, FaSp) Introduces some of the most exciting concepts emerging in electronic commerce. The course will focus on the macro-level technological and managerial issues. Corequisite: GSBA 550 or IOM 530.

541 Business Process Reengineering Methodologies (3, Fa) Business Process Reengineering (BPR) methodologies with an emphasis on process identification, mapping, analysis, and technical redesign using case studies.

542 Knowledge Management (3, Sp) Best practices in organizational knowledge creation, valuation and management; search engines, intelligent agents, and
collaborative technologies; reengineering knowledge work. Recommended preparation: GSBA 550 or IOM 530.

543 Global Telecommunications: The Business Perspective (3, Sp) The telecommunications industry (current, emerging technologies, strategies, and markets) from three perspectives: industry investment analyst, telecommunications professional, and corporate customer.

570 Applied Modeling and Optimization for Decision Support (3, Fa) Analysis of complex problems using mathematical programming models. Model solution procedures and their implementation as decision support for managers is emphasized. Recommended preparation: GSBA 504b or GSBA 534 or GSBA 547b.

580 Project Management (3, Sp) Applications of systems theory and concepts, matrix organizational structures, PERT/CPM project modeling, and management information systems to the management of complex and critical projects. Recommended preparation: GSBA 504b or GSBA 534 or GSBA 547b.

581 Supply Chain Management (3, Fa) Issues in supply chain management. Supply chain performance and dynamics. Tools for planning, control and coordination. Supply chain design and strategy. Recommended preparation: GSBA 504b or GSBA 534 or GSBA 547b.

582 Management of Service Operations (3, Fa) Management of operations in service organizations such as banks, hospitals, and consulting firms; service function in manufacturing firms; interfacing with other functional areas of business. Recommended preparation: GSBA 504b or GSBA 534 or GSBA 547b.

583 Operations Consulting (3, Sp) Development of conceptual and analytic skill for improving operations. Analysis of business strategy, formulating and implementing operations strategy, process analysis and design, and project management. Recommended preparation: GSBA 504b or GSBA 534 or GSBA 547b.

590 Directed Research (1-12, FaSpSm) Research leading to the master’s degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.

597 Business Field Project in Information and Operations Management (1-6, FaSp) Individual or team projects solving real business problems for companies; situation analyses; research proposal composition; field research techniques; statistical analysis; oral and written presentations. Graded CR/NC.

599 Special Topics (1-3, max 9, Irregular) Selected topics reflecting current trends and recent developments in operations management, information systems, and decision support systems.

670 Current Research in Operations Management (3, Irregular) Critique of the current research-based literature in operations management to include scheduling, forecasting, MRP, technology planning, inventory management, and facilities location and layout. Prerequisite: departmental approval.

Management and Organization (MOR)

421 Social and Ethical Issues in Business (4, Sp) The free-enterprise system examined from the perspective of modern corporations and their critics; business ethics in relation to personal/external values. Prerequisite: BUAD 304.

431 Managing Interpersonal Relationships (4, FaSp) An exploration of the nature of relationships at work; focus on analytical skills and self-assertion necessary to have effective, rewarding relationships. Laboratory simulations. Prerequisite: BUAD 304.

461 Design of Effective Organizations (4, Fa) Designing management systems and practices that lead to organizational excellence; techniques for organizational change. Prerequisite: BUAD 304.

462 Management Consulting (4, Fa) Role of professional consultants; data gathering methods; consulting approaches from strategy, finance, operations, information systems, marketing, and human resources; action planning; ethical and career issues. Recommended preparation: BUAD 304.

463 Organization Change and Development (4, Sp) Theories and methods of introducing change in organizations. Techniques for analyzing organizations, developing change programs, and implementing changes. Ethical and career issues of change management. Recommended preparation: BUAD 304.

465 Advanced Methods in Strategy Analysis (4, Fa) Theories and methods for analyzing and developing strategy. Fundamental tools for strategic planning. Advanced methods for analyzing industries and competitors, and determining the scope of the firm. Recommended preparation: BUAD 497.

469 Negotiation and Persuasion (4) Theories, strategies, and ethics underlying negotiation and persuasion in contemporary organizations and societies. Emphasizes the knowledge and skills needed for effective negotiation and persuasion.

470 Global Leadership (4, Sp) Major theories and practices of leading people in multinational firms. Skills for facilitating cooperation, communication, and motivation among people from different cultures. Recommended preparation: BUAD 304.

472 Conflict Resolution (4, Fa) Theories and practices of conflict resolution in organizations. Strategies for analyzing and addressing conflicts. Skills for diagnosing and intervening in conflict situations.

473 Designing and Leading Teams (4, Sp) Theories and practices for developing and leading teams. Skills for creating team structures and facilitating team processes. Knowledge for diagnosing team problems and devising solutions. Recommended preparation: BUAD 304.

492 Global Strategy (4, Fa) Examination of corporate strategy practices in an international context. Effects of cultures, political systems, markets, and economic systems on developing effective global strategies.

541 Critical Social Issues in Business (3, Fa) Roles of business institutions under major alternative political/economic systems. Recommended preparation: GSBA 522b or GSBA 532b or GSBA 543.

542 Managing a Global Business (3, Fa) Examination of managerial practices in
an international context. Effects of political systems, cultures, markets, and infrastructure on developing effective global strategies. International case studies. Recommended preparation: GSBA 519ab or GSBA 529 or GSBA 540b.

544 Crisis and Conflict Management (3) Emphasis on how to prevent and manage crises and environmental disasters; philosophy of environmentalism; corporate environmental responsibilities.

548 Human Resource Management (3, Sp) Examines the impact of recruitment, hiring, training, performance appraisal, practices, and environmental factors such as industrial/labor relations on HR management. Recommended preparation: GSBA 522b or GSBA 532b or GSBA 543.

551 Employee Involvement, Motivation and Performance (3, Fa) Theory, research and issues pertaining to motivation, satisfaction, employee involvement, individual and team work designs, reward systems, and human resource management systems. Emphasizes organizational effectiveness. Prerequisite: GSBA 552b or GSBA 532b or GSBA 543.

554 Organization Development and Change (3, Fa) Theories and methods of introducing change in people and organizations. Problems of growth, mergers, turnaround and resistance. Training in team building, intervention and conflict resolution. Recommended preparation: GSBA 522b or GSBA 532b or GSBA 543.

555 Design of High Performing Organizations (3, Irregular) Identification of unique characteristics of organizations that perform effectively in their environments. Focuses on innovative structures, systems, and cultures that fit with markets, technologies, and employees. Recommended preparation: GSBA 522b or GSBA 532b or GSBA 543.

557 Management Consulting (3, FaSm) Role of professional and internal consultants; proposal writing; data-gathering methods; typical studies (strategic, finance, marketing, organization); action planning, ethics, and career issues. Recommended preparation: GSBA 532b.

558 Strategic Management of Industrial Technology (3) Analysis, development, and implementation of competitive strategies by technology driven private enterprises. Focus is on creation and maintenance of competitive advantage in domestic and global industries. Familiarity with principles of competitive strategy and industry analysis required.

559 Strategic Renewal and Transformation (3, Sp) Frameworks for strategy development, sustained growth, and leading organization transformation. Emphasis on business development, strategic alignment, organization design and learning, and implementing change.

560 Executive Decision-Making (3, Sp) Analysis of effective managerial decision-making. Examination of decision process, individual differences in creativity, decision styles, leadership styles, implementation. Applications to careers, system and job design. Recommended preparation: GSBA 522b or GSBA 532b or GSBA 543.

561 Managing Technology and Innovation (3, Sp) Management of technology-intensive organizations. Management of new product and process development. Management of technical functions. Integrating technology and business strategy.

562 Advanced Methods in Strategic Planning (4, Sp) Theories and methods for analyzing and developing corporate strategy. Advanced tools for strategic planning, analyzing industries and competitors, and determining the scope of the firm. Recommended preparation: GSBA 529 and GSBA 540b.

564 Managing in Japan (3, Sp) Explores the social, cultural, and political environment of business and management practices in Japan, including a one week field-trip to Japan. Prerequisite: departmental approval.

567 Interpersonal Dynamics in Organizations (4) Theory and experiences to increase awareness and competence in interpersonal and small group processes; self-understanding, individual differences, perceptions, communication and conflict resolution. Recommended preparation: GSBA 522b or GSBA 532b or GSBA 543.

568 Power and Politics in Organizations (3, Sp) Focus on political processes affecting decision-making. Use of concepts of power bases, networks, coalitions, power sharing and stakeholder analysis to develop more effective leadership skills. Recommended preparation: GSBA 522b or GSBA 532b or GSBA 543.

569 Negotiation and Persuasion (3, Sp) Preparation for students to negotiate effectively in domestic and international business dealings. Skills for effective conflict management, negotiation, persuasion and teamwork are developed.

571 Leadership (3) Managerial careers, development of critical executive and managerial abilities, and the dynamics of organizational environment and systems and their impact on managerial progression and growth. Recommended preparation: GSBA 529b.

579 The Business of Sport (3, FaSpSm) Analyzes the strategies of sports business industry participants; examines the industry’s flow of funds; reviews target markets; highlights industry’s economic structure and accounting methods. Recommended preparation: completion of GSBA core.

590 Directed Research (1-12, FaSpSm) Research leading to the master’s degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC

597 Business Field Project in Management and Organization (1-6, FaSp) Individual or team projects solving real business problems for companies; situation analyses; research proposal composition; field research techniques; statistical analysis; oral and written presentations. Graded CR/NC.

599 Special Topics (1-3, max 9, Irregular) Selected topics reflecting current trends and recent developments in management and policy sciences.

601 Seminar in Organizational Behavior (3, Irregular) In-depth review of the theories and empirical research in the discipline of organizational behavior. Topics include: personality, motivation, job design, leadership, and others. Prerequisite: admission to the doctoral program in business or departmental approval.

602 Organization Theory (3, Irregular) Ph.D. level survey course on organization theory with focus on the history and development of research on organizations. Prerequisite: admission to the doctoral program in business or departmental approval.

603 Seminar in Strategic Management (3, Irregular) Survey of strategic management. Topics include historical overview of strategic management, research methods used, current theory, and empirical research on the developing of paradigms. Prerequisite: admission to the doctoral program in business or departmental approval.

605 Special Topics in Organizational Behavior (3, Irregular) This is an elective Ph.D. seminar. It covers specialized micro O.B. topics including but not limited to the following: motivation theory, attitude theory, groups, leadership, human resource management. Prerequisite: admission to the doctoral program in business or departmental approval.

606 Special Topics in Organizational Theory (3, Irregular) This is an elective Ph.D. seminar. It covers specialized macro organizational behavior and theory topics, including but not limited to organizational environments, models of adaptation and organizational learning. Prerequisite: admission to the doctoral program in business or departmental approval.

607 Special Topics in Strategy (3, Irregular) This is an elective Ph.D. seminar. It covers specialized strategy topics in strategy formulation and implementation, including although not limited to industrial organization, mergers and acquisitions, executive leadership. Prerequisite: admission to the doctoral program in business or departmental approval.

Marketing (MKT)

405 Advertising and Promotion Management (4, FaSp) Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Prerequisite: BUAD 307.

406 Practicum in Advertising and Promotion Design (4, Fa) Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. Work with a client organization on the design of an advertising/promotions campaign. Requires market research, creative design, implementation planning, and client presentation. Prerequisite: BUAD 307.

410 Personal Selling (4, FaSp) Function of personal selling in marketing mix; theories of personal selling; approaches and techniques used in personal selling; the selling process. Prerequisite: BUAD 307.

415 Sales Force Management (4, FaSp) Role of personal selling in the marketing mix; planning, implementing, and controlling personal sales force operations; critical issues in selecting, training, compensating, and supervising salesmen. Prerequisite: BUAD 307.

425 Direct Response Marketing (4, Sp) Role of direct response marketing in promotion and distribution including mail order marketing, project testing, fulfillment management, career opportunities; case analyses. Prerequisite: BUAD 307.

430 Retail Management (4, Fa) Introduction to the functions of retail management including location, buying, merchandise management, layout, pricing, and promotion; application of concepts to various retail institutions.

432 Services Marketing (4) Scope of services marketing; differences between product and services marketing; marketing decisions and approaches in banking, retailing, professional services, and other service industries. Prerequisite: BUAD 307.

435 Business Marketing Management (4, Fa) Analysis of markets, nature of buying and selling, marketing intelligence, developing marketing strategy; product channel, price, promotion, setting strategic goals and measuring performance. Prerequisite: BUAD 307.

440 Marketing Analysis and Strategy (4, FaSpSm) Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, and pricing strategies. Prerequisite: BUAD 307; recommended during student’s final semester.

450 Buyer Behavior (4, FaSp) Buyer motivation and behavior; psychological, social and cultural influences.

455 Distribution Channels (4, Sp) Examination of the role of distributors in our economy and how successful distributors run their businesses. Special emphasis is given to strategic planning, supplier relations, sales force management, and physical distribution. Open to Program in Distribution Management majors only. Prerequisite: BUAD 307.

456 Advanced Topics in Distribution Management (4, Sp) A case-oriented course that explores current topics and trends in distribution. The value chain in the channel, supplier use of multiple channels, electronic commerce, and how distributors can become more customer focused are among the topics emphasized. Open to Program in Distribution Management majors only. Prerequisite: MKT 455.

465 Global Marketing Management (4, FaSpSm) Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. Prerequisite: BUAD 307.

470 Marketing Research (4, FaSp) Skills needed to conduct and apply research for marketing decision-making; problem formulation, secondary data, primary research, fundamentals of analysis are covered. Prerequisite: BUAD 307; recommended preparation: BUAD 310.

512 Marketing and Consumer Research (3, FaSp) Marketing research concepts and techniques; developing managers’ ability to critically evaluate and utilize research information in the decision-making process. Recommended preparation: GSBA 506ab or GSBA 524; and GSBA 509ab or GSBA 528.

525 Consumer Behavior (3, FaSp) Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Recommended preparation: GSBA 509b or GSBA 528.

526 Advertising and Promotion Strategy (3, FaSpSm) Advertising and sales promotion planning and strategy development; analysis and targeting, budgeting advertising copy, media selection, consumer and trade promotions, publicity, and promotion and evaluation. Recommended preparation: GSBA 509b or GSBA 528.

529 Account Management (3, FaSp) Planning, management and policy formulation for the management of accounts. The sales process, managing major accounts, distribution channel management, and organizational support systems. Focus is on customer management and the organizational and interpersonal processes required for such management. Recommended preparation: GSBA 509b or GSBA 528.

530 Product Planning (3, FaSp) Systematic approach to product development; reasons for product failure; processes, techniques, and concepts firms use to develop, test, and execute product innovations and imitations. Recommended preparation: GSBA 509b or GSBA 528.

531 Services Marketing (3, FaSp) Analysis of market conditions in service industries. Selection, development and management of service dominated products. Examination of best practices among leading service providers. Recommended preparation: GSBA 509b or GSBA 528.

535 Business Marketing Management (3, Irregular) Business-to-business and government market opportunities and marketing strategies; product development and adaptation, pricing, promotion and distribution to organizations as opposed to individual consumers. Recommended preparation: GSBA 509b or GSBA 528.

540 Marketing Models (3, Irregular) Analysis, use, and evaluation of quantitative and theoretical models of marketing management, consumer response, marketing resource use and control, and competitive interaction. Recommended preparation:
GSBA 509b or GSBA 528.

543 Market Demand and Sales Forecasting (3, Irregular) New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. Recommended preparation: GSBA 506b or GSBA 524; and GSBA 509b or GSBA 528.

560 Marketing Strategy and Policy (3, FaSp) Integrated approach to the use of marketing tools and concepts in the formulation and execution of a marketing plan. Recommended preparation: GSBA 509b or GSBA 528.

565 Global Marketing (3, FaSpSm) Variations in markets and trade patterns around the globe; product development and adaptation, pricing, promotion, and distribution issues across national cultures and international markets. Recommended preparation: GSBA 509b or GSBA 528.

569 Contemporary Marketing Problems (3, Irregular) Current trends in marketing; elements of a marketing program; solution of problems facing the marketing executive; societal issues in marketing.

590 Directed Research (1-12, FaSpSm) Research leading to the master’s degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC

597 Business Field Project in Marketing (1-6, FaSp) Individual or team projects solving real business problems for companies; situation analyses; research proposal composition; field research techniques; statistical analysis; oral and written presentations. Graded CR/NC.

599 Special Topics (1-3, max 9, Irregular) Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. Recommended preparation: GSBA 509b or GSBA 528.

602 Seminar in Buyer Behavior (3, Irregular) Buyer behavior research and theory; the underlying constructs of buyer behavior and the borrowing of constructs and theories from other disciplines. Prerequisite: admission to the doctoral program in business administration or departmental approval.

605 Seminar on Marketing Models (3, Irregular) Concepts, issues, and research in the marketing models literature; formulation, solution, and appraisal of quantitative model approaches to marketing problems. Prerequisite: admission to the doctoral program in business administration or departmental approval.

608 Market Response Models (3, Irregular) Reviews theories, methods and findings on market response models. These models describe how firms define marketing strategy and how consumers and markets respond to them. Prerequisite: admission to the doctoral program in business administration or departmental approval.

610 Philosophy and Process of Marketing Research (3, Irregular) Seminar to critique research on various marketing problems, theories, and methods; faculty will present their research, students will develop and present an original research study. Prerequisite: admission to the doctoral program in business administration or departmental approval.

661 Advanced Research Methods in Marketing (3, max 8, Irregular) Applications of advanced research techniques and designs to marketing problems; review and critique of current literature; development and defense of student’s own research proposal.