525 Consumer Behavior (3, FaSp) Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Recommended preparation: GSBA 528.
526 Advertising and Promotion Strategy (3, FaSpSm) Advertising and sales promotion planning and strategy development; analysis and targeting, budgeting advertising copy, media selection, consumer and trade promotions, publicity, and promotion and evaluation. Recommended preparation: GSBA 528.
529 Sales Management (3, Fa) Sales planning and policy formulation, personal selling in the marketing strategy mix, organizing the sales effort, recruiting, selecting, training, controlling, and motivating the sales force; legal and ethical consideration. Recommended preparation: GSBA 528.
530 Product Planning (3, FaSp) Systematic approach to product development; reasons for product failure; processes, techniques, and concepts firms use to develop, test, and execute product innovations and imitations. Recommended preparation: GSBA 528.
535 Business Marketing Management (3, Irregular) Business-to-business and government market opportunities and marketing strategies; product development and adaptation, pricing, promotion and distribution to organizations as opposed to individual consumers. Recommended preparation: GSBA 528.
540 Marketing Models (3, Irregular) Analysis, use, and evaluation of quantitative and theoretical models of marketing management, consumer response, marketing resource use and control, and competitive interaction. Recommended preparation: GSBA 528.
543 Market Demand and Sales Forecasting (3, Irregular) New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. Recommended preparation: GSBA 524 and GSBA 528.
555 Marketing Channels (3, Irregular) Examination of strategic decision making in marketing channels with emphasis on the structure and management of channels. Intensity of distribution, vertical integration, how roles in the channel are formulated, types of intermediaries, and multiple channels of distribution. Recommended preparation: GSBA 528.
560 Marketing Strategy and Policy (3, FaSp) Integrated approach to the use of marketing tools and concepts in the formulation and execution of a marketing plan. Recommended preparation: GSBA 528.
562 Seminar in Marketing Theory (3) Study of development of marketing thought for MBA students only; emphasis on meaning and issues of marketing theory; and current research in marketing processes.
565 Global Marketing (3, FaSpSm) Variations in markets and trade patterns around the globe; product development and adaptation, pricing, promotion, and distribution issues across national cultures and international markets. Recommended preparation: GSBA 528.
569 Contemporary Marketing Problems (3, Irregular) Current trends in marketing; elements of a marketing program; solution of problems facing the marketing executive; societal issues in marketing.
599 Special Topics (1-3, max 9, Irregular) Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. Recommended preparation: GSBA 528.
601 Seminar in Marketing Theory (3, Irregular) Marketing theories and schools of marketing thought; emphasis on the metatheory process which deals with how marketing theories should be built and evaluated. Prerequisite: admission to the doctoral program in business administration or departmental approval.
602 Seminar in Buyer Behavior (3, Irregular) Buyer behavior research and theory; the underlying constructs of buyer behavior and the borrowing of constructs and theories from other disciplines. Prerequisite: admission to the doctoral program in business administration or departmental approval.
603 Seminar on Marketing Strategy (3, Irregular) Review and synthesis of literature on marketing strategy; managerial issues from a research perspective; viable methodological approaches. Prerequisite: admission to the doctoral program in business administration or departmental approval.
604 Seminar on Implementation of Marketing Programs (3, Irregular) Review of literature on the implementation of marketing programs; the impact of academic research on the operation of distribution channels and sales forces. Prerequisite: admission to the doctoral program in business administration or departmental approval.
605 Seminar on Marketing Models (3, Irregular) Concepts, issues, and research in the marketing models literature; formulation, solution, and appraisal of quantitative model approaches to marketing problems. Prerequisite: admission to the doctoral program in business administration or departmental approval.
606 Seminar on Research Design in Marketing (3, Irregular) Review of marketing literature to identify strengths and weaknesses of popular research methods and analytical techniques; special emphasis on survey methods and experimental design. Prerequisite: admission to the doctoral program in business administration or departmental approval.
608 Market Response Models (3, Irregular) Reviews theories, methods and findings on market response models. These models describe how firms define marketing strategy and how consumers and markets respond to them. Prerequisite: admission to the doctoral program in business administration or departmental approval.
610 Philosophy and Process of Marketing Research (3, Irregular) Seminar to critique research on various marketing problems, theories, and methods; faculty will present their research, students will develop and present an original research study. Prerequisite: admission to the doctoral program in business administration or departmental approval.
611 Seminar on Advanced Consumer Behavior (3) In-depth consideration of selected research topics in consumer behavior. Particular topics vary each semester.
661 Advanced Research Methods in Marketing (3, max 8, Irregular) Applications of advanced research techniques and designs to marketing problems; review and critique of current literature; development and defense of student's own research proposal.
Produced by the USC Division of Student Affairs, Office of University Publications, May 1, 1995