410 Leadership in the Food Industry (4, Fa) Explores theories of motivation and behavioral models; offers students opportunity to assess their own leadership style. Observation, practice and analysis of leadership styles.
420 Food Retailing Management (4, Sp) Strategic techniques of merchandising, pricing, and distributing products in the food industry with emphasis on new product development, including market segmentation and positioning. Prerequisite: FIM 410.
450 Problems of the Food Industry (4, Sp) Application of marketing research techniques to the special requirements of the food industry. Students are given the opportunity to actually conduct a field research project.
480 Food Industry Financial Accounting and Analysis (4, Fa) Analysis of financial statements from food industry; cost and management accounting techniques in business planning, decision-making, cost control, and performance evaluation.
481 Food Marketing Research (4, Sp) Application of marketing research tools and techniques to problems of the food industry. Development of a major consumer research project.
485 Financial Planning for Food Industry Managers (4) Cash budgeting, pro-forma statements, discounted cash flow, risk analysis, return-on-investment, and financial modeling. Use of financial ratios to analyze income statements and balance sheets.
425 Quality Management (4, Sp) Managerial and quantitative issues in organizational quality improvement; implementation of quality plans; process analysis; data analysis; introduction to statistical process control; quality as strategy. Recommended preparation: BUAD 310.
427 Studies in Decision Analysis (4, Sp) Application of decision analysis to managerial problems involving risk and uncertainty; new ventures, real estate investment, competitive bidding, product development, facility expansion, and inventory control. Prerequisite: BUAD 310 or BUAD 311.
431 Computer-Based Business Systems (4, Fa) Fundamentals of computer equipment, systems, and languages; overview of business use of computers; file management; management considerations in the use of computers. Prerequisite: PDP 101x.
433 Business Information Systems Analysis and Design (4, Fa) Information analysis and the logical specification of business systems, including logical design, physical design, and implementation; computer exercises and case studies. Corequisite: IOM 431.
435 Business Database Systems (4, Sp) Computer-based management of data including data structures, logical data models, user-oriented languages, and DBMS. Application development term project. Prerequisite: IOM 433.
441 Trends in Operations Management (4, Fa) Broad exposure to the operation function in business organizations; both product design and operating problems will be explored. Topics associated with developing, controlling, improving manufacturing and service operation. Includes total quality management, organizational issues and computer-based systems for operations planning and control.
481 Operational Planning and Control (4, Sp) Techniques used in successful world class manufacturing firms to control quality and production. Production concepts such as Computer Integrated Manufacturing (CIM), Total Quality Management (TQM), Just In Time (JIT), Kanban, Continuous Improvement, and Materials Requirements Planning (MRP) will be examined. The use of computer tools for scheduling and coordination will be explored. Field project with a real company.
422 New Directions in American Business Management (4, Irregular) Emerging issues, theories, practices in American business; service businesses, high-technology management, workforce changes, and organizational culture.
423 Management of Small Businesses (4, Fa) Strategic, organizational and human issues facing the small business; influence of the founder's personality, managing growth, competitive strengths and weaknesses are covered.
431 Managing Interpersonal Relationships (4, FaSp) An exploration of the nature of relationships at work; focus on analytical skills and self-assertion necessary to have effective, rewarding relationships. Laboratory simulations. Prerequisite: BUAD 304.
461 Design of Effective Organizations (4, Fa) Designing management systems and practices that lead to organizational excellence; techniques for organizational change. Prerequisite: BUAD 304.
471 Human Resource Management (4, FaSp) The influence of recruitment, selection, compensation, union-management relations and employment legislation on organizational behavior from both the company's and employee's perspective. Prerequisite: BUAD 304.
475 Women in Management (4, Sp) Trends and issues in the role and status of women in the corporate world; sex role differences, legal and affirmative action, corporate politics, career planning. Prerequisite: BUAD 304.
491 International Management Practices and Negotiation (4, FaSp) Problems of effective management in international business. Multinational organizations, cross-cultural negotiations, strategies in foreign markets, strategic alliances, leadership styles. Uses cases, videotapes, and experiential exercises. Prerequisite: BUAD 304, BUAD 306, BUAD 307.
410 Personal Selling (4, FaSp) Function of personal selling in marketing mix; theories of personal selling; approaches and techniques used in personal selling; the selling process. Prerequisite: BUAD 307.
415 Sales Force Management (4, FaSp) Role of personal selling in the marketing mix; planning, implementing, and controlling personal sales force operations; critical issues in selecting, training, compensating, and supervising salesmen. Prerequisite: BUAD 307.
425 Direct Response Marketing (4, Sp) Role of direct response marketing in promotion and distribution including mail order marketing, project testing, fulfillment management, career opportunities; case analyses. Prerequisite: BUAD 307.
430 Retail Management (4, Fa) Introduction to the functions of retail management including location, buying, merchandise management, layout, pricing, and promotion; application of concepts to various retail institutions.
432 Services Marketing (4) Scope of services marketing; differences between product and services marketing; marketing decisions and approaches in banking, retailing, professional services, and other service industries. Prerequisite: BUAD 307.
435 Business Marketing Management (4, Fa) Analysis of markets, nature of buying and selling, marketing intelligence, developing marketing strategy; product channel, price, promotion, setting strategic goals and measuring performance. Prerequisite: BUAD 307.
440 Marketing Analysis and Strategy (4, FaSpSm) Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, and pricing strategies. Prerequisite: BUAD 307; recommended during student's final semester.
450 Buyer Behavior (4, FaSp) Buyer motivation and behavior; psychological, social and cultural influences.
455 Marketing Channels (4, Sp) Examination of strategic decision making in marketing channels with emphasis on the structure and management of channels. Intensity of distribution, vertical integration, how roles in the channel are formulated, types of intermediaries and multiple channels of distribution. Prerequisite: BUAD 307.
465 Global Marketing Management (4, FaSpSm) Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. Prerequisite: BUAD 307.
470 Marketing Research (4, FaSp) Skills needed to conduct and apply research for marketing decision making; problem formulation, secondary data, primary research, fundamentals of analysis are covered. Prerequisite: BUAD 307; recommended preparation: BUAD 310.
Produced by the USC Division of Student Affairs, Office of University Publications, May 1, 1995