Courses of Instruction, page 3
School of Journalism
Annenberg School for Communication

500 Media and Society (3, FaSp) Analysis of major theories on the role of communication media and society with special emphasis on the role and responsibility of the news media.

501 Mass Communication Research (3) Introduction to qualitative and quantitative research methods applied to mass communication.

502 Precision Reporting (3) Introduction to research techniques used by print and broadcast journalists in precision reporting. Prerequisite: JOUR 500.

504 Public Relations Evaluation (3, Sp) Advanced study in evaluating public relations effectiveness; measurement and interpretation of public attitudes; development of measurable objectives; use of internal and external communication audits.

505 American Media History Seminar (3, SpSm) A seminar surveying the history of the news media in the United States, and their sociopolitical impact, with emphasis on the 20th century.

506 Print Journalism (3, Fa) Exploration of all media skills: writing, editing, reporting, research, law, history, and production. (Duplicates credit in former JOUR 494x)

507 Broadcast Journalism (3, Fa) Special emphasis on skills necessary for broadcast training, including writing, editing, reporting, research, law, history, and production. (Duplicates credit in former JOUR 495x)

508 Public Relations (3, Fa) Exploration of concepts and practices of contemporary public relations including skills and theoretical positions related to writing, editing, client-relations, publications, law, and research. (Duplicates credit in former JOUR 496x)

511 Editing and Design (3, Sp) A survey of newsroom management and the editorial process, from story idea to print, with emphasis on layout and contemporary newspaper design.

512 Advanced Interpretive Writing (3, FaSp) Analysis and writing of editorials, essays, Op-Ed page articles, profiles, and other shorter forms of journalism, combined with study of historic practitioners of those forms.

513 Advanced Newswriting and Reporting (3, Sp) Reportorial and analytical skills and techniques required in searching out and evaluating newsworthy events. Research and publication of stories.

517 Advanced Investigative Reporting (3, FaSp) Advanced reportorial and analytical skills and techniques required for evaluating newsworthy events. Group research and publication of stories on important current topics.

519 Advanced Magazine Writing (3, Sp) Reporting and preparation of articles for publication; analysis of magazine non-fiction markets; research and writing, techniques, and analysis of magazine markets.

520 Advanced Broadcast Newswriting (3, Sp) Writing for broadcast, preparation and presentation. Responsibility and ethics of broadcast newswriting. Form and content of broadcast news presentation. Similarities and differences between media.

521 Broadcast Documentary (3, Fa) Pre-production of the television documentary; ethical problems, research, reporting, interviewing, writing, legal issues, economics, aesthetics. Problems of balanced presentation, selection of topics.

522 Advanced Broadcast Documentary Production (3) Seminar in production of the documentary; techniques, aesthetics, economics, legal issues, production problems, research, execution.

524 Advanced Broadcast Reporting (3) Reporting and writing broadcast news; analysis and practical experience; role of the broadcast journalism reporter; similarities and differences between media; application of audio-visual equipment.

526 Advanced Broadcast News Production (3, Sp) Production of television news programs; preparation and treatment of form and content; procedures, problems and practice in planning and producing broadcast news materials.

528 Non-Fiction Color Television Production Practicum (3) Techniques, analysis, and practical experience of advanced non-fiction television program production. Field seminars and advanced production techniques.

530 Public Relations Management (3, Fa) Primary public relations responsibilities of organizational management; emphasis on resolution of conflicts between the public and private sectors of society.

531 Corporate Public Relations (3) Planning and implementing communications programs for publicly-owned companies; reporting requirements; preparing annual reports; maintaining effective relationships with investment community, shareholders, analysts, government agencies, business media.

532 International Public Relations (3, Sm) Public information policies and practices of national and supranational government units and national and multinational corporations involved in international relations.

533 Professional Public Relations (3) On-site examinations and analyses of representative public relations organizations in operation; participation in management-level seminars with executives and counselors.

534 Case Studies in Public Relations (3, Fa) Analysis of landmark and contemporary public relations cases; evaluation of current literature, programs, and professional personnel; identification of emerging issues.

535 Advanced Public Relations Media (3, Sp) Analyzes communications requirements of governmental, non-profit, and business organizations, and their mass communication patterns. Students plan, design, write, and produce public relations communications.

540 International Journalism Seminar I (3, Fa) Historical perspective of foreign correspondence; examination of the working conditions, problems and consequences of reporting from abroad.

541 International Journalism Seminar II (3, Sm) Overview of significant issues that will confront journalists reporting about or analyzing the Third World.

542ab Foreign Reporting (3-3, a: Sp; b: Sm) News stories analyzed, researched, and critiqued for validity and background; projects to include editorials, news stories, magazine articles or broadcast reports.

543 Field Study (3, Sm) Study of contemporary institutions in selected regions of the world. Graded CR/NC.

560 Seminar in Mass Communication Law (3, FaSm) Analysis of major elements of mass communication law, legal issues in contemporary mass communication, and the impact of legal trends on professional journalists.

561 Seminar in the Literature of Journalism (3) Intensive readings and discussion of the role journalism played in the lives and writing of such American writers as Poe, Twain, Crane, and Hemingway.

590 Directed Research (1-12, FaSpSm) Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.

594abz Master's Thesis (2-2-0, FaSpSm) Credit on acceptance of thesis. Graded IP/CR/NC.

599 Special Topics (2-4, max 8, Sm) Seminar in selected topics in journalism.

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