Courses of Instruction

Journalism (JOUR)

The terms indicated are expected but are not guaranteed. For the courses offered during any given term, consult the Schedule of Classes.

120x Censorship and the News Media (4, FaSp) Freedom of information: practices and patterns, legal and extra-legal. Studies of political and social pressures restricting the flow of news and comment. Not available for credit to journalism majors.

190 Introduction to Journalism: Print, Broadcast, Public Relations (4) Survey of all media including historical development, law of mass communication, standards of ethics and social responsibility of media.

199xg The Ethics of Television Journalism (4, FaSp) Ethical questions in television journalism; the application of these moral dilemmas to prepare students for dealing with similar issues in their lives. Not available for credit to journalism majors.

201g History of News in Modern America (4, FaSp) Understanding news today. A survey of how news is gathered, weighed, and disseminated and how historical events have shaped news in the 20th century. Prerequisite: departmental approval.

205 Newswriting (4, FaSp) The basic skills of reporting and writing; newsgathering techniques; social responsibility of the news writer. Practical workshop: Daily Trojan, Student News Bureau or KSCR Radio with advisor permission. Typing ability required.

206 Reporting (4, FaSp) Essentials of good research-reporting methods; how to cover stories; interviewing techniques; how to get information. Practical workshop: Daily Trojan, Student News Bureau, KSCR Radio with advisor permission. Typing ability required. Prerequisite: JOUR 205.

300L Principles of Television Production (4, FaSp) Introduction to television producing and directing; preparation and treatment of form and content; procedures, problems, and practice in planning and producing television materials. Lecture, 1 hour; laboratory, 4 hours.

305 Techniques of Television Field Production (4) Direction, camera, lighting, sound editing techniques in non-fiction television production. Emphasis on field work. Prerequisite: JOUR 300L.

307 News Editing (4, FaSp) Preparation of copy for publication including editing, headline writing, handling wire copy; editorial aspects of makeup, layout, typography, page editing. Prerequisite: JOUR 205.

310 Investigative Reporting (4, FaSp) Reportorial and analytical skills and techniques required for portraying and evaluating contemporary newsworthy events; lectures, discussions. Prerequisite: JOUR 205.

320 Broadcast Newswriting (4, FaSp) Radio and television newswriting techniques; form and content of broadcast news presentation; responsibility in broadcasting the news; practice in preparation and presentation. Prerequisite: JOUR 205.

340 Introduction to Advertising (4, FaSp) History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media. Prerequisite: departmental approval.

341 Advertising Copywriting (4) Writing and editing for advertising and commercial copy for all media. Prerequisite: JOUR 340.

342 Media and Marketing (4) Selling, planning, buying for the media; advertising's relationship to society and business; media choice. Prerequisite: JOUR 340.

343 Advertising and Media Production (4) Production of advertising materials; emphasis on the creation and design of advertising elements. Prerequisite: JOUR 340.

350 Principles of Public Relations (4, FaSp) Theories, processes, and techniques involved in planning and implementing programs designed to influence public opinion and behavior through socially responsible performance and mutually satisfactory communication.

351ab Public Relations Media (4-4, FaSp) Research, design, production, and writing public relations media; includes news releases, features, pamphlets, brochures, financial statements, management reports, scripts, scenarios, and publicity. Prerequisite: JOUR 307 and JOUR 350.

360 Programs of Public Relations (4, SpSm) Analysis of case histories presented by professional practitioners; appraisal of success and failure factors; exploration of new concepts and developing trends.

390 Special Problems (1-4, Irregular) Supervised, individual studies. No more than one registration permitted. Enrollment by petition only.

400 Interpretive Writing (4, FaSp) Weekly assignments in the shorter forms of newspaper and magazine writing: essays, reviews, editorials, opinion-page articles, profiles; analyses of major 20th Century journalists.

402 Broadcast Reporting (4, FaSp) Role of the broadcast journalism reporter; similarities and differences between print and electronic media; application of audio-video equipment; analysis and practical experience. Prerequisite: JOUR 205, JOUR 300L, JOUR 320, and JOUR 405.

403 Television News Production (4) Production of television news programs; preparation and treatment of form and content; procedures, problems, and practice in planning and producing broadcast news materials. Prerequisite: JOUR 205, JOUR 300L, JOUR 320, and JOUR 405.

404 Radio and Television News Specials Production (4) Production of radio and television news specials: research, reporting, preparation, and treatment of form and content; procedures, problems, and practice in planning production. Prerequisite: JOUR 300L and JOUR 320.

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